At Red Diamond, we are driven by an obsession to provide a world-class coffee and tea experience. Since 1906, the cornerstone of our company has been our commitment to unparalleled quality, innovation and customer service. The company’s culture centers on quality, authenticity, and taking extra care from field to final sip, with no shortcuts or compromises. We offer competitive compensation and benefits. Join our legacy and become a part of the Red Diamond team!
Summary: Responsible for driving profitable sales volume growth and market share within the Dallas/Ft. Worth, Houston, San Antonio, Oklahoma, and Western New Mexico territory by representing the company’s portfolio of beverage products with distributor and multi-unit chains. Develop and execute sales strategies with employees from foodservice distributor customers to grow Red Diamond sales volume and control expenditures including equipment service expenses. Effectively plan and execute sales presentations to existing or prospective customers as the Red Diamond representative. Reviews market analysis to determine customer needs, volume potential, and price schedule. Position to be based in the greater Dallas/Fort Worth, Texas area.
Essential job functions:
Distributor Management
- Identify and execute opportunities to expand distribution, increase menu placements, and drive incremental volume.
- Develop strong working relationships with foodservice distributor leadership, sales representatives, category managers, and business development teams.
- Collaborate with distributor partners to establish territory growth plans and sales objectives
- Conduct regular joint sales calls with distributor personnel to promote the company's beverage portfolio.
- Deliver product training and sales presentations to distributor teams to increase brand knowledge and selling effectiveness.
- Monitor distributor performance, inventory levels, pricing compliance, and promotional execution.
Chain Account Management
- Manage relationships with regional and national multi-unit restaurant, hospitality, healthcare, education, and convenience retail accounts within the assigned market.
- Identify opportunities to secure new beverage placements and expand existing business.
- Present beverage programs, promotional initiatives, and category management insights to customers.
- Support new account openings, menu transitions, product launches, and chain rollouts.
- Conduct business reviews with key decision makers and provide recommendations to increase beverage sales and profitability.
Business Development
- Travel throughout assigned territory to prospect and develop new business opportunities to increase market penetration.
- Execute annual sales plans and market growth strategies aligned with company objectives.
- Analyze market trends, competitive activity, and customer needs to identify growth opportunities.
- Utilize CRM and sales reporting tools to track activities, opportunities, and performance metrics.
- Collaborate with marketing, operations, and customer service teams to ensure successful execution of customer programs.
- Ensure merchandising, promotional programs, and brand standards are executed effectively throughout the territory.
- Participate in industry trade shows, distributor events, customer meetings, and foodservice association activities.
- Represent the company professionally as a brand ambassador in all customer and distributor interactions.
- Provide timely market intelligence and competitive insights to company leadership.
Knowledge, Skills, and Abilities Required:
- Knowledge of sales practices and principles.
- Organizational Skills
- Knowledge of business math.
- Excellent verbal and written communication skills.
- Excellent sales and customer service skills.
- Strong presentation, negotiation, and relationship management skills
- Ability to successfully handle multiple tasks at one time and meet deadlines.
- Proficient skill with personal computer and job-related software including MicroSoft Office products.
- Ability to travel regularly throughout assigned territory.
Education and Experience Required: High school diploma or equivalent required. Bachelor’s degree in business or related degree, preferred (a Sales/Marketing degree or concentration, preferred). Job-related food/beverage distributor sales experience, preferred. Proven track record of achieving sales growth and volume targets.
