Gulf Electroquip is located in Houston, Texas, USA. We specialize in new, remanufactured and repaired AC and DC motors and generators for the oil & gas, dredging, paper, petrochemical, mining, utilities and transportation industries. Our power equipment can be engineered and manufactured to meet the specific needs of our clients.
The New Product Coordinator supports the growth of Gulf Electroquip and IDEAL Electric through the introduction and promotion of new and existing products, sales coordination, customer outreach, and marketing support. This entry-level position combines inside sales support, customer development, and field experience, with opportunities to take on additional responsibilities as the business grows.
New & Existing Product Introduction
- Support the introduction and promotion of new and existing products, including drilling motors and related equipment.
- Coordinate and organize marketing content; work with the team to develop brochures, website content, presentations, catalogs, and other sales materials.
- Support product quotations, customer inquiries, and timely sales follow-up.
- Provide approved drawings, performance curves, specifications, and other product information; coordinate technical questions with Engineering.
Sales Coordination & CRM
- Coordinate sales activities, track opportunities, and maintain accurate customer information for new and existing products.
- Work with Sales, Engineering, and marketing resources to improve communication and follow-through.
- Provide backup inside-sales support as needed.
- Assist in developing, implementing, and maintaining the customer relationship management (CRM) system.
Customer Outreach & Business Development
- Contact existing and prospective customers by phone, email, and in-person visits to identify needs and develop sales opportunities.
- Follow up on quotations, gather customer feedback, and identify opportunities for additional business.
- Coordinate outreach campaigns and marketing activities with the team.
- Document customer interactions, next steps, and opportunities; coordinate handoff to outside sales representatives as appropriate.
Field Sales & Customer Relationships
- Meet customers in person and participate in ride-alongs with outside sales representatives.
- Assist outside sales representatives in organizing and coordinating customer lunches at remote locations.
- Develop product knowledge, customer relationships, and an understanding of market needs.
- Travel locally, domestically, and internationally as business needs require.
Training & Development
- Leadership Training: Participate in individual coaching with the company leadership coach and upcoming company leadership training programs.
- Individual Development: Complete tailored training through personal coaching and the company online university.
- Technical Training: Gain hands-on knowledge through interaction with Engineering, Sales, Production, shop personnel, and Leadership.
Qualifications
Qualifications
- Strong verbal and written communication skills and a professional, customer-focused approach.
- Willingness to make outbound calls, meet customers, and learn industrial products and applications.
- Ability to organize information, manage follow-up, and coordinate multiple assignments.
- Proficiency with Microsoft Office applications and willingness to learn ERP, CRM, and quoting systems.
- Ability to travel as required, including occasional domestic and international travel.
Preferred Skills
- Degree or coursework in communications, business, marketing, or a related field; equivalent experience considered.
- Customer service, retail sales, sales support, or marketing experience.
- Experience creating presentations, organizing marketing materials, or supporting customer outreach.
- Familiarity with manufacturing, industrial equipment, or electric motors is helpful but not required.
Reporting Relationship
- Initially reports to the VP of Systems & Organizational Development. The position will transition to the Director of Oilfield Sales once that position is filled.
Career Path
- This position is intended to provide a long-term development opportunity, beginning with product promotion, sales coordination, and customer development. Potential progression includes inside sales and, with demonstrated capability and business need, an outside sales role. Additional opportunities may develop within Sales or other business areas based on individual interests, performance, capabilities, and organizational needs. Advancement is not guaranteed.
Physical Demands
- Primarily office-based work with occasional walking in manufacturing and customer facilities. Ability to perform essential duties with or without reasonable accommodation.
Work Environment
- Houston office and manufacturing environment, with customer visits and local, domestic, or international travel as needed. Required personal protective equipment must be worn in designated production areas.
Performance Expectations
- Performance will be evaluated on consistent customer outreach, timely follow-up, accurate CRM records, quality of sales and marketing support, coordination with internal teams, product knowledge development, and qualified opportunities identified or advanced.