The Opportunity
The Senior Digital Strategist will help lead and strengthen Baton Collective's digital presence across its businesses, entities, and community initiatives. This role will bring greater focus and consistency to how Baton and its entities show up online, connect with audiences, and support business goals.
This is a role for someone who enjoys both thinking strategically and getting things done. The Senior Strategist will help shape our digital direction while taking an active role in managing websites, executing digital campaigns, improving online visibility, measuring performance, and working with outside partners.
While this is a senior individual contributor position with no direct people management responsibilities, it requires strong collaboration, independent decision-making, and the ability to guide partners and influence others across the organization.
The ideal candidate is curious, organized, and comfortable taking initiative. Someone who can see the bigger picture, build strong relationships, and turn good ideas into meaningful results.
What You'll Do:
Digital Strategy & Planning
- Develop and manage a clear, connected digital strategy for Baton Collective and its key entities, including websites, social media, search, and digital advertising.
- Partner with business leaders and internal teams to understand their goals, identify opportunities, and establish digital priorities.
- Evaluate new digital tools, platforms, and opportunities that can strengthen visibility, engagement, reputation, and business performance.
Hands-On Digital Execution
- Manage and continually improve Baton and key entity websites, including content updates, page enhancements, user experience, and overall site performance.
- Help plan and execute digital marketing initiatives across social media, paid media, search, and other relevant channels.
- Lead efforts to improve search engine visibility and online reputation, working with outside specialists when appropriate.
- Monitor digital performance, establish meaningful measures of success, and use insights to recommend improvements.
Digital Partner & Project Management
- Serve as the primary day-to-day contact for outside digital partners, including website developers, social media agencies, SEO specialists, and other digital resources.
- Provide clear direction, establish priorities, and manage timelines, deliverables, budgets, and quality of work.
- Ensure outside partners work together effectively and remain aligned with Baton and entity objectives.
- Help establish clear responsibilities, standards, and processes that make Baton’s digital efforts more coordinated and efficient.
What You'll Bring
- 5–7 years of experience in digital marketing, digital strategy, website management, or a related field.
- Strong working knowledge of websites, content management systems, social media, SEO, digital advertising, and analytics.
- Ability to balance strategic thinking with hands-on execution and day-to-day problem-solving.
- Experience working with outside agencies, developers, and digital marketing partners.
- Strong communication, organization, and project management skills.
- A collaborative approach and the ability to build relationships with different teams, businesses, and stakeholders.
- Comfortable working independently, managing multiple priorities, and taking initiative.
- Familiarity with Google Analytics, Google Search Console, website platforms, and other digital marketing tools.
What Success Looks Like
- A clearer, more connected digital strategy across Baton and its key entities.
- Better-performing websites, stronger online visibility, and more effective digital marketing efforts.
- Strong relationships with entity leaders and a better understanding of their digital needs.
- More coordinated, productive, and accountable outside digital partners.
- Meaningful performance reporting that helps guide priorities and investments.
- A balance of strategic thinking and hands-on work that moves projects forward and delivers results.