At Raptive, we help creators and publishers succeed well beyond advertising, and SEO is central to that work. Search is changing faster than it has in a decade. AI Overviews, AI Mode, and answers from LLM platforms are changing how audiences find content, and independent creators need a partner who can help them keep growing through that shift.
We’re looking for a Director of SEO Solutions to help scale our SEO program. Reporting to the VP of SEO Solutions, you’ll lead a team of SEO and content strategy specialists who give creators and publishers practical, data-driven recommendations to compete with the largest publishers in search. You’ll help bring the program to our largest creators and publishers and use the core concepts to attract new creators and publishers to Raptive.
What You’ll Be Doing
- Work directly with Raptive’s largest creators and publishers, delivering data-driven SEO recommendations that help them compete with major media companies.
- Help scale Raptive’s SEO program across our network, focusing the most hands-on support where it has the greatest impact.
- Help attract new creators and publishers to Raptive by representing the SEO program in conversations with prospective partners.
- Help creators adapt to AI-driven search, including AI Overviews, AI Mode, and LLM referrals, with strategies that protect and grow traffic as click behavior changes.
- Build efficient processes for delivering SEO insights at scale, including shaping how creators use the SEO Workbook, Raptive’s in-house SEO tool.
- Lead, mentor, and develop a team of SEO and content strategy specialists, building a high-performance, inclusive culture with regular performance feedback.
- Partner with product, engineering, analytics, marketing, communications, and customer success to make SEO part of every creator and publisher success initiative.
What Success Looks Like
In your first year, you will:
- Build strong relationships with top creators and publishers in Raptive’s network and drive progress toward their organic traffic and revenue goals.
- Help bring new creators and publishers to Raptive by showing what the SEO program can do for them.
- Shorten the time from analysis to recommendation across the program.
- Contribute to the team’s point of view on AI search, which creators and internal teams will rely on when making decisions.
- Grow the team’s skills and capacity so it can support more creators without lowering the quality of its work.
What You’ll Bring
- 10+ years of SEO experience in digital publishing, with deep expertise in content-driven SEO and in how creators and publishers compete in search.
- 2+ years of leading and growing teams, including remote teams, with a track record of building high-performing, inclusive SEO, content, or editorial teams.
- Direct experience working with creators or publishers and understanding their SEO challenges.
- Working knowledge of how AI search features and LLMs are affecting visibility and traffic, and how publishers can respond.
- Experience scaling SEO workflows and processes to improve efficiency and impact.
- Strong analytical skills: you can pull insights from SEO data, build a clear narrative, and align stakeholders around a decision.
- A clear communicator who can turn complex SEO concepts into concrete actions for creators, publishers, and internal teams.
- Comfort with ambiguity and experience in a fast-moving environment.
Raptive is a new kind of media company built for creators and home to one of the largest and most diverse audiences on the internet. Raptive combines its position as the world’s largest ad management platform with a comprehensive suite of monetization, audience and business solutions that enable creators to turn their passions and talents into thriving independent companies and enduring brands. We stand for the future of a diverse, open internet powered by the creativity and entrepreneurship of the independent creators and publishers it serves. To date, Raptive has driven $4 billion to it's partners. Join us in creating a more equitable and inclusive future for media. Raptive was recognized as a Fortune 100 Best Places To Work for 2025-2026.
The base salary range for this position is $140,000-$175,000. The range provided is Raptive’s reasonable estimate of the annualized base compensation for this role. The actual amount may be higher or lower, based on non-discriminatory factors such as experience, geographic location, knowledge, skills and abilities. This role is eligible for additional incentive compensation that isn’t included in the posted range.
Raptive is committed to diversity, equity, and inclusion. We believe we are most impactful when people with a wide range of backgrounds, experiences, and identities come together with a common purpose. We encourage candidates from all backgrounds to apply. Raptive is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please reach out to a member of our recruiting team.