Benefits:
- Opportunity for advancement
- Paid time off
- Training & development
- Bonus based on performance
- Competitive salary
- Employee discounts
- Flexible schedule
General Manager | Pure Barre Stafford
Location: Stafford, VA Position: Full-time Reports to: Studio Owner
Build relationships. Lead a team. Grow a community.
At Pure Barre, we help people build strength, confidence, and meaningful connections. Our studio is a welcoming community where members feel supported, celebrated, and inspired to keep showing up.
We are seeking an energetic, relationship-driven General Manager who loves fitness and people, enjoys selling a service they believe in, and can bring a team together around shared goals.
ABOUT THE ROLE
The General Manager leads the studio’s people, performance, and overall experience - from membership growth and retention to team development and daily operations.
As the face of the studio, you will build genuine relationships with prospects and current members while creating a culture where members feel they belong and team members feel supported, respected, and invested in the studio’s success.
This is a hands-on, in-studio leadership position. You will personally sell memberships, work scheduled front desk shifts, coach team members, and set the tone for a positive, welcoming studio.
KEY RESPONSIBILITIES
Membership Sales & Growth
- Drive membership sales and net growth, balancing new member acquisition with retention.
- Personally sell memberships and class packages through conversations about each prospect’s goals.
- Oversee lead outreach, introductory class bookings, first visits, and consistent follow-up.
- Coach Sales Associates through hands-on training and feedback.
- Review results and develop action plans with the Studio Owner.
- Generate interest through community partnerships, referrals, events, social media, and local marketing.
- Support retail sales through product knowledge and attentive service.
Team Leadership & Unity
- Manage Sales Associates and teachers, partnering with the Lead Teacher on teaching quality, development, and brand standards.
- Build a cohesive team through shared goals, mutual respect, recognition, and open communication.
- Recruit, onboard, and coach staff; hold regular team meetings and individual check-ins.
- Set clear expectations, provide constructive feedback, and address concerns with empathy and accountability.
- Oversee scheduling and coverage within payroll expectations.
- Collaborate with sister studio leadership to support consistency and shared team members.
Studio Culture & Member Experience
- Be a visible, approachable leader who makes new and longtime members feel known and welcome.
- Help new members establish a consistent routine.
- Encourage connection through check-ins, milestone celebrations, and studio events.
- Notice changes in attendance and engagement and coordinate thoughtful outreach.
- Resolve member concerns professionally, balancing empathy with consistent studio policies.
Studio Operations
- Work approximately four scheduled front desk shifts weekly, with additional time for management, coaching, and outreach.
- Ensure daily sales, service, opening, and closing tasks are completed.
- Maintain accurate ClubReady records and oversee membership administration, billing follow-up, and outstanding balances.
- Keep the studio clean, organized, well-stocked, and inviting.
- Oversee retail presentation and inventory; uphold brand standards and keep the owner informed.
WHAT YOU BRING
- 2+ years of sales experience and previous management or supervisory experience.
- Confidence selling, following up, and coaching others.
- Ability to build team unity, provide feedback, and hold others accountable while maintaining positive relationships.
- A warm, engaging presence and a passion for fitness and community.
- Strong communication, organization, judgment, and follow-through.
- Comfort with sales data, computers, CRM systems, and social media; ClubReady experience is a plus.
- Professionalism, reliability, and discretion.
- A passion for Pure Barre and/or fitness and the community experience Pure Barre provides.
SCHEDULE & PERKS
This full-time, on-site role requires morning, evening, and weekend availability, plus special events and occasional coverage. Front desk shifts are part of the full-time workweek.
We offer a competitive base salary, sales commissions, performance-based bonus opportunities, ongoing training, a complimentary Pure Barre membership, and employee retail discounts.
TO APPLY
Submit your résumé and a brief introduction sharing why this role interests you and how your sales and leadership experience would help our studio and team thrive.