About Propellic
Propellic is the AI-first digital marketing agency for travel and tourism brands. We pair cutting-edge performance marketing with a culture of curiosity, experimentation, and radical candor - so every teammate can do the best work of their career while shaping the future of travel.
About the role
As Lead Strategy Consultant, you're the reason clients hire us, pay a premium, and never want to leave. You're the thinking that turns Propellic from a vendor executing tasks into a partner shaping the client's business.
You parachute in at the moments that matter: onboarding, quarterly strategy, and replanning, with insight worth paying a premium for. You won't manage the day-to-day relationship (that's the Account Manager) and you won't run recurring delivery (that's the PMO and delivery teams). Your job is the thinking that comes before and around both.|
If you'd rather set the direction than execute against someone else's, turn a single sharp insight into a reusable asset instead of a one-off deck, and want your strategic point of view to become market authority, we want to talk.
Key Responsibilities
- Set the North Star and strategic plan for every new client in their first month.
- Lead quarterly strategy sessions and replanning for ongoing accounts, arming the Account Manager with the “so what” insight ahead of client reporting.
- Share a regular read on market trends and what's working across the book with the wider delivery team.
- Turn a one-off insight into a framework or playbook the rest of the firm can reuse, not just a polished deck for one client.
- Publish thought leadership that builds market authority.
- Sell and defend strategy as its own priced offering, tying every recommendation to the client's revenue and North Star.
What Success Looks Like
- Strategies you set actually hit the numbers you forecast, not just look good in a deck.
- Every new client leaves onboarding with a real North Star and plan, not a placeholder.
- Ongoing accounts get real strategic thinking on a steady cadence, not just a report.
- Your thinking shows up as reusable methodology and content the rest of the firm can point to.
- Your commitments land on schedule and hold up under scrutiny, without rework or last-minute scrambles.
Who You Are
- 8+ years in strategy, consulting, or a related senior advisory capacity.
- AI adoption: You've built repeatable AI workflows that replace manual steps in your own process, not just faster one-off outputs.
- Strategy that survives execution: your plans produce results, not just good decks.
- Executive presence: you sell and defend your recommendations, and clients follow your thinking rather than dictate it.
- Every recommendation you make ties back to the client's revenue and North Star.
- You productize your thinking into reusable IP, documented well enough to run without you.
- Deep in travel, and current on SEO/GEO/AI-search shifts and the broader marketing landscape.
What We Offer
- Remote-first flexibility with a high-performing global team.
- Medical, dental, and vision plans + 5% 401(k) match (US employees). Similar benefits for Canadian employees.
- Generous PTO, company holidays, and an annual week-long destination company retreat.
- A company-supplied Macbook
- Wellhub or similar benefits for company-subsidized wellness/gym access
- Annual budget for professional development and industry conferences.
- A culture that values experimentation, autonomy, and radical candor.
Work Requirements
- Reliable high-speed internet and comfort with virtual collaboration tools.
- Availability for core work hours around 9a-5p U.S. Central Time.
- Reasonable accommodations provided for qualified individuals with disabilities.
Application Process:
- Initial screening interview
- Career-history interview
- CEO Interview
- Reference Checks