Founded in 1913 in Italy, the Prada Group was built on a tradition of excellence and with a vision of innovation. The Group, a world leader in the luxury sector, operates in more than 45 countries with the PRADA, Miu Miu, Versace, Church’s, Car Shoe and Luna Rossa brands, and has employees of over 100 nationalities.
JOB PURPOSE
The Manager, Ecommerce Performance and Special Projects is responsible to support the development of eCommerce for Prada Group brands across the Americas (US, CAN, Latam). The candidate will play an active role in the execution of activities aimed at: eCommerce platform optimization and evolution, and visual display improvement in coordination with HQ and eCommerce operations optimization, and business insights based on analysis of main KPIs to drive sales and provide best-in-class digital experience. This leader will play a key role in our Digital team, which is a rapidly growing business and a key focus area for the company.
RESPONSIBILITIES
- Coordinate digital marketing to support local offer and build qualified traffic including:
- Coordinate email marketing, copy and targeting
- Provide guidance on local best practices for email marketing and recommend new programs to build email traffic and customer loyalty
- Contribute to new technology developments and support operations:
- Organize and perform UAT’s to ensure local needs are addressed in project scopes and projects are delivered on time and meeting expectations
- Collaborate and coordinate with HQ to see developments, enhancements and issue corrections realized in a timely manner
- Raise and follow functional errors on the website
- Support VP in the development of proposals for front/back end technology to enhance the client experience across the website and through client services
- Coordinate and implement updates to policies, procedures and workflows for operations, logistics, and legal
- Remain highly in tune with the competitor market and new technologies to provide recommendations to achieve leadership in the digital arena
- Manage Digital performance, insights & analytics:
- Regularly analyze web analytics and business performance for opportunities to maximize digital sales and client engagement/retention
- Prepare and analyze reporting for marketing (ex: traffic, CTR) to identify opportunities to maximize digital sales
- Collaborate to develop the business via building strong partnerships with local and HQ digital, marketing, IT, retail operations, finance, analytics and logistics teams
QUALIFICIATIONS
- 5+ years’ experience in digital and e-commerce
- Passion for digital and exploring new technologies
- Luxury sensibility and in-tune with the luxury competitive market
- Experience with web analytics required; experience with Adobe PIM a plus
- Excellent analytical skills and ability to distill data into key insights; strong excel and powerpoint
- Exceptional communication and collaboration skills
- Highly organized, proactive, and detail oriented
Compensation
The annual salary range for this position may vary from $115,000 - $125,000, and if applicable, may be eligible for bonuses and other incentive opportunities. The rate of pay offered may vary depending on job-related knowledge, skills, and experience.
Joining our Company means working in a creative and international environment, with teams of people motivated by curiosity and the quest for excellence. The engine of our success is the importance and value that we place on the talent and passion of our people leading to their own professional growth. Prada Group promotes an inclusive work environment, ensuring equal opportunities for all candidates, regardless of gender, ethnicity, sexual orientation, disability, or other personal characteristics. We believe that diversity is a value and we are committed to build a fair and respectful workplace for all.
