Demand Generation Lead
Are you a creative, data-driven marketer who loves turning great ideas into measurable results? Polywater is looking for a Demand Generation Lead to help drive our next phase of growth! In this role, you'll combine strategy, creativity, and analytics to develop impactful marketing campaigns, strengthen our brand presence, and generate meaningful opportunities for our sales teams.
You'll have the opportunity to take ownership of demand generation initiatives, collaborate with teams across the organization, and make a direct impact on our continued success. If you're someone who enjoys both the creative and analytical sides of marketing and thrives in a collaborative, hands-on environment, we'd love to hear from you!
At Polywater, we're more than just employees - we're employee-owners who share in the success we help create!
Location: Stillwater - ONSITE
Reports to: Marketing Manager
Position Type: Full Time, Exempt
Travel Required: 15%
Position Summary
As the Demand Generation Lead, you will play a pivotal role in driving our next phase of commercial growth. Operating at the intersection of strategy, creativity, and data, you will transform our brand investments into a high-performing demand engine. Your primary focus will be identifying the optimal channels to reach and engage our Ideal Customer Profiles (ICPs), designing integrated marketing campaigns that build a predictable pipeline, and ensuring all demand activities actively promote and maintain our brand integrity. Additionally, you will oversee the conceptualization, design, and production of all marketing assets, ensuring creative outputs align with both visual standards and performance goals.
Key Responsibilities
Creative Oversight & Asset Production: Manage the end-to-end design and creation of marketing assets, including digital graphics, landing pages, ad creatives, downloadable content, and event collateral. You will direct internal or external creative resources to ensure all assets are visually compelling, high-converting, and strictly aligned with brand guidelines.
ICP Channel Strategy & Outreach: Formulate and execute target outreach strategies tailored specifically to our Ideal Customer Profiles (ICPs). You will continuously analyze audience behavior to determine, test, and optimize the highest-performing channels - such as email, SEO/SEM, paid social, and events - to capture target buyer attention.
Brand Promotion & Maintenance: Act as a steward of the brand across all demand generation touchpoints. You will ensure that customer-facing campaigns not only drive immediate pipeline but also elevate market awareness, protect brand reputation, and clearly articulate our unique value proposition.
Sales Collaboration & Funnel Optimization: Align closely with the sales team to ensure a seamless handoff from marketing engagement to active sales pipeline. Together, you will develop strategies to improve conversion rates at every stage of the buyer’s journey.
Data Analytics & Performance Tracking: Monitor and analyze campaign performance metrics, including ROI, channel conversion rates, and revenue contribution. You will use these insights to optimize ongoing initiatives, project future pipeline growth, and guide strategic decision-making.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience).
- 3-5 years of experience in demand generation, digital marketing, or growth marketing.
- Proven track record of creating and executing successful demand generation campaigns that drive lead generation and revenue growth.
- Strong experience with paid media, email marketing, content marketing, and marketing automation tools (e.g. HubSpot).
- Experience with Account-Based Marketing (ABM) and segmentation strategies.
- Analytical mindset with the ability to use data and insights to inform decision-making and optimize campaigns.
- Strong project management skills with the ability to manage multiple campaigns and meet deadlines.
- Excellent communication and collaboration skills, with the ability to work cross-functionally with US and Global sales, and product teams.
Physical Requirements:
- Sitting/standing for long periods of time, with occasional lifting of office products and files
- Ability to communicate effectively in English to read, comprehend, speak and hear
- Work activity is moderately strenuous with moderate risk.
- Lift and move materials up to 40 pounds on an occasional basis.
- Manual dexterity to demonstrate product use.
BENEFITS at POLYWATER
- Ownership & Financial Growth
- Employee Stock Ownership Plan (ESOP) – build equity in the company at no cost to you
- Competitive 401(k) with company match
- Profit sharing opportunities
WHAT'S SO SPECIAL ABOUT AN ESOP?
- You become a part-owner of the company.
- You earn stock without investing your own money.
- Your account grows as the company performs well.
- When you retire or leave, you cash out your shares for their fair market value.
- It’s in addition to other benefits like 401(k) and profit sharing.
Other Benefits
- Insurance: Health, Dental, Vision, Life, & Disability
- Health Savings Account (HSA) with company contribution
- Employee Assistance Program (EAP)
- Quarterly Profit-Sharing
- Paid Personal Leave
- Paid Holidays
Disclaimer: This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Other duties, responsibilities and activities may change or be assigned at any time with or without notice.
Pay range below is DOQ and includes quarterly profit-sharing incentive.
