PROGRAM DIRECTOR, SALES LEARNING & DEVELOPMENT
Atlanta, GA
(Hybrid)
THE RUNDOWN
Playfly Sports is looking for a Program Director, Sales Learning & Development to join our team in Atlanta. The Program Director, Sales Learning & Development is the principal-level owner of Playfly’s Sales Learning and Development Program. The primary objective is to design, build, and deliver a comprehensive capability-building ecosystem for sales talent across entry, mid, and senior levels. This role develops competency-aligned curricula, facilitates training, guides coaching pathways, and serves as a strategic partner to HR and Revenue leadership. Reporting into the Vice President of People, the Program Director defines long-term L&D strategy for the sales function and ensures programs directly support performance, growth, and organizational success.
WHAT YOU’LL ACCOMPLISH
· Design, implement, and continuously refine a full-scale Sales Learning and Development Program aligned to Playfly’s sales competencies and business objectives
· Build structured learning pathways across entry-level onboarding, mid-level skill expansion, and targeted coaching support for senior sellers
· Develop and maintain the curriculum and resource library, including workshops, simulations, on-demand modules, job aids, role-play scenarios, toolkits, and coaching frameworks
· Facilitate live training sessions, skills labs, and cohort-based programs that strengthen sales capability across the organization
· Partner with Revenue leadership to identify skill gaps, emerging needs, and performance trends that inform curriculum updates and new programmatic solutions
· Create evaluation and assessment models that measure skill readiness, competency growth, behavioral adoption, and impact on sales outcomes
· Develop coaching structures for senior-level sellers in partnership with revenue leaders, providing frameworks, tools, and recommended interventions
· Collaborate with HRBPs, Sales Operations, Total Rewards, and Talent Acquisition to ensure learning programs align with role expectations, compensation models, and career pathways
· Monitor training participation, completion, adoption, and performance outcomes, producing insights that influence revenue and people strategy decisions
· Other job-related duties as assigned
WHAT YOU’LL BRING
· Bachelor’s degree or equivalent experience required; advanced certifications in learning design, coaching, or instructional design preferred
· Direct sales experience strongly preferred; credibility with seller audiences is essential to this role
· 7 or more years of experience in Learning and Development, Sales Enablement, Organizational Development, or related fields
· Proven expertise designing and delivering competency-based learning programs at scale
· Strong facilitation and training capabilities with experience leading sessions for diverse learner levels
· Deep understanding of adult learning principles, instructional design methodologies, and sales skill development
· Skilled in analyzing learning data, assessing skill gaps, and translating insights into program enhancements
· Ability to build strong partnerships with senior sales and HR leaders
· Experience creating assessments, simulations, role plays, and coaching frameworks
· Strong project management skills with ability to manage multiple program components independently
· Exceptional communication, relationship-building, and influence skills
· Integrity and discretion in handling sensitive performance and developmental information
TRAVEL, LIFTING, PHYSICAL REQUIREMENTS
· Sedentary role which operates in an office or remote environment
· Travel up to 25% for live training delivery at property and office locations
WHAT WE DO
Playfly Sports is the full-service, leading sports marketing and media company that enables brands to engage with sports fans on a local, regional, and national level through scaled linear, digital, and experiential assets. Playfly Sports drives outcome-based solutions into 90-million households via more than 7,800 live U.S. broadcasts of MLB, NBA, and NHL games; and influences sports fans of all ages through the management of college and high school multimedia rights, uniform branding, and high-profile sports sponsorship platforms. Playfly Sports has the unique ability to partner, innovate, and advance the aspirations of athletes, brands, academic institutions, and sports fans across the U.S. Playfly Sports is Powered by Partnership. Visit Playfly Sports online at playfly.com
WHAT WE STAND FOR
At Playfly, we know that a diverse, equitable, and inclusive company is a more innovative and successful one, but more importantly, we believe it’s just the right thing to do. Through conversations, company initiatives, community events and partnerships, policy changes, data analysis, workshops, and support groups, we are dedicated to creating a workplace where everyone can thrive. We are here for the long haul and to do the meaningful work that creates true institutional change within our workplace, with our partners, and in the communities we serve.
EEOC & DIVERSITY STATEMENT
Playfly Sports affirms that inequality is detrimental to our associates, our clients, and the communities we serve. Our goal is to impact lasting change through our actions. Together, we unite for equality and equity. Playfly Sports is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.
ACCOMMODATIONS
Playfly Sports is committed to the full inclusion of all qualified individuals, and as part of this commitment, Playfly Sports will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact recruiting@playfly.com.
We are unable to sponsor or take over sponsorship of an employment visa for this role at this time
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