We are seeking a strategic, analytical, and creative Senior Brand Manager to lead the high-priority, high-growth portfolio of Dog Treats, which includes the Minties and PurLuv brands. This role owns the portfolio P&L, long-term growth strategy, brand equity, and partners closely with Sales on key retail customers. The ideal candidate is a proven brand builder with a general manager mindset and a passion for developing people. You will report to the SVP of Marketing and serve as a key leader on the Consumables brand team.
Essential Functions/Job Duties:
- Portfolio P&L Ownership: Develop and execute strategies that drive profitable growth and meet or exceed financial targets.
- Strategic Planning: Lead the 3-year planning process to define strategies for growth to deliver long-term financial targets.
- Brand Strategy and Positioning: Drive distinct positioning for each brand that enables differentiation versus competitors, uniquely meets consumer needs, and aligns with overall business objectives.
- Consumer and Market Insights: Leverage consumer research and market data to identify trends, category drivers, consumer needs, and competitive threats, translating insights into actionable strategy.
- Media & Content Development: Lead the process, partnering with internal and external agency teams, to develop media plans and branded content that effectively build the brands and deliver strong ROI.
- Performance Tracking: Lead on-going business analysis at the retailer, segment, SKU level to identify performance gaps, gain understanding of root causes, and drive actions to solve issues.
- Innovation Strategy & Pipeline: Identify and drive new product renovation and innovation opportunities that align with brand strategy and consumer needs.
- Customer and Retail Strategy: Partner with Sales to build customer-specific brand plans for key retail partners. Build compelling category and brand selling stories.
- Team Leadership and Development: Lead, coach, and develop direct report, building their capabilities in analytics, strategic thinking, and execution.
- Cross-Functional Leadership: Lead cross-functional teams across Sales, R&D, Operations, Supply Chain, Finance, Creative & Media to deliver brand plans.
- Brand Guidelines and Stewardship: Establish and maintain brand guidelines so that all consumer touchpoints reflect each brand’s voice and identity.
- Stakeholder Engagement: Communicate brand vision and strategy to internal and external stakeholders, including senior leadership and retail partners, fostering a strong brand culture.
Minimum Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
- 6-10 years of CPG brand management experience, including P&L ownership at the Brand Manager level.
- Proven track record of driving profitable brand growth.
- Strong strategic skills in consumer insights, positioning, and annual planning.
- Experience leading and developing direct reports.
- Advanced analytical skills with syndicated and retailer data (e.g., Nielsen, IRI, Stackline).
- Experience partnering with Sales on key retail accounts and leading innovation through launch.
- Excellent communication skills and the ability to influence senior leaders.
- Ability to thrive in a fast-paced environment and manage multiple priorities.
Preferred Qualifications:
- Experience in pet industry is a plus.
Physical Requirements:
- Ability to safely and successfully perform the essential job functions consistent with the ADA, FMLA and other federal, state and local standards, including meeting qualitative and/or quantitative productivity standards.
- Ability to maintain regular, punctual attendance consistent with the ADA, FMLA and other federal, state and local standards.
Company Overview:
PetIQ provides convenient and affordable pet health and wellness products and veterinary services to pets and their families through retail and ecommerce channels across the country. We are advocates for pet parents, because we believe that all pet parents should be able to provide necessary care that enhances the lives of their pets.
Why join the PetIQ Team?
- Mission-Driven Impact: Join a team dedicated to helping pets live their best lives by providing affordable, innovative veterinary solutions.
- Innovative Culture: Be part of a company that challenges industry norms with creative and resourceful solutions.
- Collaborative Excellence: Thrive in an environment that values continuous improvement, high standards, and teamwork.
- Humble & Hungry Spirit: Work alongside passionate professionals committed to making a real difference in pet care.
PetIQ is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race (including traits historically associated with race, including hair texture and protective hairstyles, such as afros, braids, locks, and twists), creed, caste, color, religion, sex (including pregnancy, childbirth, and related medical conditions), gender identity or expression, sexual orientation, national origin (including ancestry), genetics, physical or mental disability (including obesity, HIV, or hepatitis C status), age, marital status, or honorably discharged veteran or military status, or any other applicable characteristics protected by applicable federal, state, or local law.
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