About On Point Holdings, LLC
On Point Holdings, LLC is a values-driven management firm guiding five specialized businesses united by purpose and performance. Our portfolio includes On Point Solutions, LLC (metal fabrication equipment), SteelPoint Machine Tool, LLC dba DNE Laser USA (machine tool and welding systems), OpEx Service, LLC (machine tool maintenance and repair), Steel Mountain Marketing, LLC (digital agency), and Big Game Steel (sheet metal storage systems). We invest in excellence, lead with integrity, and empower our teams to create impact across industries.
Learn more here: https://www.onptholdings.com/
Applications Engineer II (Laser & Fabrication Systems) Entity: DNE Laser USA, LLC Department: Engineering & Applications FLSA Status: FT, Exempt Travel: ~40–60% (customer sites, demos, trade shows) Location: Waukesha, WI (Showroom-based) or Remote (as approved) Compensation: $85,000-$100,000
Position Overview The Applications Engineer II serves as a technical expert in Fiber laser cutting systems and metal fabrication processes, supporting both pre-sale and post-sale customer engagements. This role is responsible for demonstrating equipment capabilities, developing optimized cutting processes, parameters, and ensuring successful customer adoption of DNE Laser USA solutions.
You will work closely with Sales, Field Service, and customers to validate applications, improve production efficiency, and position DNE equipment as a best-in-class solution within the steel fabrication industry. This role blends hands-on technical work, customer interaction, and process optimization - ideal for someone with a strong fabrication background who enjoys solving real-world production challenges.
Key Responsibilities
Customer-Facing Applications Support · Conduct live machine demonstrations for prospective customers using DNE laser systems (sheet, tube, and automation) · Develop and validate cutting processes based on customer-provided materials, prints, and production requirements · Perform time studies and cost analyses to demonstrate ROI and operational efficiency · Support Factory Acceptance Testing (FAT) and Site Acceptance Testing (SAT) Process Development & Optimization · Optimize laser cutting parameters for various materials (mild steel, stainless, aluminum, etc.) · Troubleshoot cutting quality, edge finish, and throughput issues · Develop standard process libraries and best practices for internal and customer use · Collaborate with customers to improve workflow, nesting strategies, and machine utilization Sales & Cross-Functional Support · Partner with Territory Sales Managers to provide technical expertise throughout the sales cycle · Assist in solution design, including machine configuration and automation recommendations · Support quoting accuracy by validating application feasibility and cycle times · Provide technical input on competitive positioning vs. OEMs (e.g., Trumpf, Amada, Mazak, Bodor) Training & Knowledge Transfer · Train customers on machine operation, cutting processes, and basic troubleshooting · Support internal training for Sales, Service, and Marketing teams · Create documentation, application notes, and demo programs Continuous Improvement & Product Feedback · Act as the voice of the customer to provide feedback to internal teams and factory partners · Identify opportunities for product improvements, new features, or process enhancements · Stay current on industry trends, materials, and fabrication technologies
Qualifications
Required · 3–6+ years of experience in fiber laser applications, service, or parameter development · Hands-on experience with sheet or tube fiber laser cutting systems · Strong understanding of fabrication processes (cutting, bending, welding basics) · Ability to read and interpret engineering drawings and blueprints · Experience with nesting software and/or CAM systems · Strong troubleshooting and problem-solving skills · Ability to work independently in a customer-facing, travel-heavy role Preferred · Experience with automation systems (load/unload, towers, material handling) · Background with major OEM platforms (Trumpf, Amada, Mazak,Bodor,HSG,Mitsubishi etc.) · Exposure to welding, robotics, or advanced fabrication processes · Previous experience in a demo/application/sales support role
Core Competencies · Technical Expertise in Laser & Fabrication Processes · Customer-Focused Problem Solving · Communication & Relationship Building · Process Optimization & Continuous Improvement · Business Acumen (ROI, efficiency, throughput)
Compensation & Benefits · Base Salary Range: $85,000 – $100,000 (commensurate with experience) · Travel Reimbursement: In accordance with company travel policy · Benefits: QSEHRA, 401(k), and additional company offerings
Working Conditions · Frequent travel to customer facilities, which may include manufacturing environments · Exposure to shop conditions including noise, moving equipment, and metal fabrication processes · Ability to lift up to 50 lbs and stand for extended periods during demos or testing
Additional Information This job description is intended to describe the general nature and level of work performed. It is not intended to be an exhaustive list of all responsibilities, duties, or skills required. Responsibilities may evolve based on business needs.
Why This Role Matters at DNE
This is a high-impact, revenue-enabling role that directly influences:
· Equipment sales success · Customer satisfaction and retention · Real-world performance of DNE systems in fabrication environments You are not just running demos - you are helping customers transform how they manufacture steel.
Equal Employment Opportunity Statement DNE Laser USA, LLC is an equal opportunity employer. We are committed to providing a workplace free from discrimination and harassment. All employment decisions are made based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), national origin, age, disability, genetic information, veteran status, or any other status protected under applicable federal, state, or local laws. We value a diverse workforce and strive to create an inclusive environment where all employees can contribute and succeed.