Join a USA Today Top Workplace! Morris Group, Inc., one of the largest machine tool distribution networks in North America, is a third generation, family owned and operated business that serves manufacturers of precision machined parts in the United States. Our mission is to help manufacturers maintain a competitive advantage in the world economy by improving productivity.
Summary of Responsibility The Strategic Marketing Manager owns the marketing strategy and content priorities for Morris, a machine tool distribution arm of MGI. This role partners with leadership, sales teams, and subject matter experts to translate business goals into focused marketing programs that generate demand and help sales teams engage customers. The role develops messaging and content, sets targeting and program direction, while partnering with the corporate marketing team on campaign execution. Please note that this position is on-site in Charlotte, NC or Windsor, CT.
What You Will Contribute:
- Develop an annual marketing strategy and quarterly plans aligned with revenue goals, priority offerings, target industries, and customer needs.
- Define audiences, value propositions, campaign objectives, and success measures with leadership and sales.
- Prioritize marketing initiatives; establish clear briefs, schedules, and content requirements for shared services.
- Set outbound campaign strategy, audience targeting, messaging, offers, and content direction across email, paid media, direct outreach, and other relevant channels.
- Develop campaign copy and briefs, coordinate reviews, and partner with shared services on production, deployment, and optimization.
- Build a content plan that addresses customer questions and supports consideration of the tower’s products, services, and capabilities.
- Write and develop website content, case studies, articles, application stories, videos, and educational materials with subject matter experts.
- Partner with corporate digital resources on search visibility, conversion opportunities, and content performance; maintain accurate, current messaging.
- Own the sales enablement library, including content priorities, organization, accuracy, feedback and ongoing maintenance.
- Define event objectives for open houses and trade shows; messaging, demonstrations, presentation topics, and supporting content with subject matter experts.
- Partner with sales on pre-event outreach, lead qualification, and follow-up; evaluate results and recommend future participation.
- Work with corporate reporting resources to track campaign performance, lead quality, event outcomes, content engagement, and sales enablement use.
- Manage the approved marketing budget and present performance and investment recommendations to leadership.
Other Functions:
- Perform related duties as required
The duties listed above are intended only as an illustration of the various types of work that may be performed. The omission of specific statements of duties does not exclude them from the position if the work is similar or a logical assignment to the position.
Qualifications and Competencies:
- Bachelor’s degree in marketing, communications, business, or a related field, or equivalent relevant experience.
- 6–8 years of progressive B2B marketing experience, including ownership of marketing plans, integrated campaigns, and business-facing content.
- Experience in manufacturing, industrial distribution, machine tools, technical products, or another complex B2B environment preferred.
- Strong writing, interviewing, planning, and presentation skills; ability to turn technical information into clear customer benefits.
- Experience with marketing budgets, campaign analysis, CRM and marketing automation tools, sales enablement platforms, and project management systems.
- Ability to influence across teams and deliver work through shared resources without direct reporting authority.
- Ability to work in industrial environments, with exposure to noise, lubricants, coolants, metal chips, and other manufacturing conditions, while consistently wearing required personal protective equipment (PPE).
What’s in it for You:
We take great pride in our employees and offer a variety of benefits that allow our employees to be successful inside and outside of work:
- Competitive starting salary.
- Market competitive comprehensive health benefits including a zero premium medical plan offering, vision, dental, and company paid life insurance.
- 3+ Weeks’ Vacation to Start.
- 10 Company Paid Holidays.
- 401(k) retirement plan with company contribution.
- Tuition reimbursement.
- Employee appreciation events and perks.
- Employee Assistance Program.
The physical demands and characteristics of the work environment described here are representative of those that must be met by an employee to successfully perform the essential functions of the job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
- Must be highly mobile, able to access all areas of the premises.
- Ability to concentrate and remain focused while prioritizing multiple tasks, responsibilities, and projects.
- Ability to sit for prolonged period of times.
- Able to perform bending, twisting, stooping, reaching, and lifting of moderate to heavyweight material up to 50 lbs. with assistance from equipment or other employees.
- Ability to frequently use hands and arms.
- Vision abilities required by the job include close vision, distance vision, peripheral vision, depth perception and the ability to adjust focus.
- Ability to work responsibly and professionally in dynamic job sites that may involve tight timelines, changing priorities, and interaction with customers and team members.
Certain positions are designated as safety-sensitive due to the nature of the work performed. Employees in these roles may also be expected to:
- Ability to stand, walk, bend, kneel, crouch, climb, and reach for extended periods while servicing equipment.
- Ability to work in tight spaces or awkward positions, including accessing equipment interiors and elevated areas.
- Strong hand–eye coordination and fine motor skills required for precise electrical, mechanical, and diagnostic work.
- Ability to work in industrial environments, with exposure to noise, lubricants, coolants, metal chips, and other manufacturing conditions, while consistently wearing required personal protective equipment (PPE).
Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status or other characteristics protected by law.
Requisition #: 1897 Windsor, CT
