Lumen is the trusted network for the AI‑powered world, connecting people, data, and applications through our expansive fiber network and connected ecosystem. We enable secure, high‑performance connectivity across cloud, edge, and AI workloads for enterprises, governments, and communities. At Lumen, you’ll work on infrastructure customers rely on today and build for what’s next, where performance, security, and resilience matter. This is a high accountability environment where bold ideas drive real innovation for our customers, partners, and industry. The work is challenging, expectations are clear, and trust is built into how we operate. If you’re ready to take ownership, deliver meaningful impact, and help shape the future of AI‑ready connectivity, join us today. The Role
The Sr. Manager, Demand Strategy leads demand generation strategy and performance across direct and partner channels, translating business growth priorities and marketing investment into qualified pipeline. This role is accountable for departmental plans and results across campaign strategy, media buying, audience and target-list management, and performance analytics. The leader guides managers and senior professionals, allocates resources, establishes operating standards, and partners across Marketing and Sales to improve return on investment. This is a builder-leader role. The successful candidate combines hands-on demand generation expertise with the leadership judgment to set priorities, solve complex cross-functional problems, and adjust plans as market conditions and performance data change.
The Main Responsibilities
- Develop and own departmental demand generation plans, priorities, and operating rhythms aligned to pipeline objectives across enterprise and mid-market segments.
- Lead managers and senior professionals across related demand strategy, media buying, and performance analytics workstreams; establish clear accountabilities and quality standards.
- Direct end-to-end campaign architecture by product and segment, including audiences, target accounts, offers, channel and touch sequencing, landing experiences, qualification criteria, and sales or partner handoff.
- Control a multi-million-dollar media budget and related resources; translate performance across spend, leads, opportunities, pipeline, and return into allocation and buying-mix decisions.
- Establish target-list and data-governance practices, including sourcing, prioritization, suppression, refresh, and routing in partnership with Marketing Operations and data teams.
- Set the measurement framework, attribution approach, funnel-stage success metrics, and leadership reporting cadence; ensure insights lead to timely optimization decisions.
- Lead weekly tactic reviews, monthly mix reviews, and quarterly plan resets; look beyond existing methods to resolve complex performance, channel, and portfolio challenges.
- Influence Product Marketing, Field and Partner Marketing, Creative, Marketing Operations, and Sales Development; provide input to functional strategy and serve as the demand generation subject-matter expert.
What We Look For in a Candidate
- Eight or more years of B2B demand generation experience, including end-to-end strategy, execution, measurement, and optimization.
- Experience leading managers and/or a large team of senior professionals across multiple related demand generation workstreams
- Direct accountability for a multi-million-dollar annual media budget spanning at least three channels.
- Strong command of funnel economics, including cost per lead, cost per qualified opportunity, conversion, pipeline velocity, attribution, and return on investment.
- Working knowledge of ABM platforms such as Demandbase or 6sense, marketing automation, CRM reporting, and audience-data practices.
- Experience with partner or channel marketing motions, including third-party lead routing and extended measurement chains.
- Demonstrated ability to influence across a matrixed organization, communicate with senior leaders, and turn complex analysis into clear business decisions.
Preferred Qualifications:
- Master’s degree or equivalent experience.
- Ten or more years of B2B demand generation experience.
- Extensive technology-industry experience and understanding of market dynamics, customer needs, and industry trends
Compensation
This information reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual pay is based on skills, experience and other relevant factors.
Location Based Pay Ranges
$132,232 - $176,310 in these states: AL AR AZ FL GA IA ID IN KS KY LA ME MO MS MT ND NE NM OH OK PA SC SD TN UT VT WI WV WY $138,844 - $185,124 in these states: CO HI MI MN NC NH NV OR RI $145,456 - $193,940 in these states: AK CA CT DC DE IL MA MD NJ NY TX VA WA
Lumen offers a comprehensive package featuring a broad range of Health, Life, Voluntary Lifestyle benefits and other perks that enhance your physical, mental, emotional and financial wellbeing. We're able to answer any additional questions you may have about our bonus structure (short-term incentives, long-term incentives and/or sales compensation) as you move through the selection process.
Learn more about Lumen's:
Benefits
Bonus Structure
Requisition #: 344302
Life at Lumen Life at Lumen is human and connected, even in a fast moving, AI‑focused organization. We set clear expectations and trust people to meet them. With real support and shared accountability, teams collaborate better, move faster, and deliver meaningful outcomes. Our Lumen 8 behaviors guide how we interact, make decisions, and work together, shaping a culture built to perform and win. To learn more about Life at Lumen and how we live the Lumen 8, please visit: https://jobs.lumen.com/global/en/life-at-lumen
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