About the Role
LAKE is looking for a Coordinator, Site Optimization to help keep our site running smoothly and ensure every customer has an easy and enjoyable shopping experience.
This role will support the day-to-day management of our site through quality assurance, merchandising updates, and weekly performance reporting, while helping execute A/B tests and personalization initiatives. Reporting to the Manager, Digital Product, you'll work closely with E-commerce, Marketing, Client Services, and our agency partners to maintain site quality, identify opportunities for improvement, and support the team's broader business goals.
Who You Are
• Detail-oriented and quick to catch the small things, from a broken link to an incorrect product detail
• Curious about customer behavior and what makes a shopping experience easy and enjoyable
• Comfortable working with data and identifying trends and changes in site performance
• Organized and able to manage multiple requests and deadlines
• A problem solver who takes initiative and follows through
• A collaborative team member who enjoys working with people across the business
What You'll Do
• Prepare and distribute weekly site, product, and customer reporting, sharing relevant observations with the E-commerce team
• Conduct routine site audits and merchandising updates, flagging UX opportunities and product bugs
• Quality assurance agency development releases before launch, log issues through the team's ticketing process, and confirm fixes
• Set up, quality assurance, and launch A/B tests under the direction of the Manager, Digital Product, and contribute to testing plans and readouts
• Manage search and product recommendations in Nosto, monitoring performance and making updates as needed
• Use Fullstory to monitor customer behavior and identify opportunities to improve the site experience
• Pull data for post-launch recaps and seasonal hindsight reporting
• Handle day-to-day e-commerce requests, including discount codes and Shopify Flow automations
• Work with Client Services, Marketing, and other teams on e-commerce requests and ad hoc reporting
What You'll Bring
• Bachelor's degree
• 1+ years of experience in e-commerce or digital analytics, preferably with a DTC brand
• Understanding of UX best practices and A/B testing fundamentals
• Strong Microsoft Excel skills and comfort working with data from multiple sources
• Familiarity with Shopify is a plus
• Strong organizational and time management skills
• Excellent attention to detail and problem-solving skills
• A kind, collaborative approach and a willingness to stay above ego