Requisition ID: 67495
Position Type: FT Permanent
Workplace Arrangement:
About Kerry
Kerry is the world's leading taste and nutrition company for the food, beverage and pharmaceutical industries. Every day we partner with customers to create healthier, tastier and more sustainable products that are consumed by billions of people across the world. Our vision is to be our customers' most valued partner, creating a world of sustainable nutrition. A career with Kerry offers you an opportunity to shape the future of food while providing you opportunities to explore and grow in a truly global environment.
About the role
The Brand Manager is responsible for driving the growth and performance of Kerry’s Island Oasis and Food Brands beverage portfolios within foodservice. The role owns day-to-day brand management while helping shape longer-term brand strategy, portfolio optimization, innovation, and go-to-market plans.
Working cross-functionally with Sales, R&D, Operations, Finance, Commercial, and agency partners, the Brand Manager turns consumer, customer, and foodservice operator insights into commercial strategies and execution that build brand equity and deliver profitable growth.
Note: This is a hybrid role, with 1-3 days per week at our HQ in Beloit, WI.
What will do you?
Brand Strategy & Growth Leadership
- Lead brand strategy and annual marketing plans across foodservice, and other key sales channels.
- Translate brand vision into actionable priorities that drive revenue growth, margin improvement, and brand health.
- Develop clear brand positioning and value propositions for both consumers and foodservice operators.
- Own brand KPIs including sales performance, innovation success, portfolio health, and marketing effectiveness.
- Lead the end-to-end commercialization of new products from concept approval through market launch.
- Develop and own launch strategies and go to market plans, including target audience, positioning, claims, pricing architecture, channel strategy, and success metrics.
Business Ownership and Strategy
- Identify untapped brand opportunities by leveraging consumer, market, and performance data, in close partnership with Sales, to uncover new volume and profit growth areas.
- Develop short and long-term business plans, specifying objectives, strategies, key initiatives and performance metrics based on deep understanding of consumer and retailer needs, food trends, category and competitive dynamics.
- Become the internal expert for your category through ongoing analysis of business performance, category and consumer trends, and consumer behavior, leveraging tools such as Nielsen and Datassential.
- Optimize go-to-market strategy across assortment, pricing and promotion considering evolving consumer preferences and market dynamics.
Product and Portfolio Management
- Drive holistic and detailed understanding of your product portfolio in context of the consumer, category, our customers and company to make strategic recommendations for innovation, renovation, activation, and/or rationalization.
- Build and direct the product roadmap for your category (e.g., line extensions, new flavors, new packs, recipe or packaging changes, etc.).
- Develop deep knowledge of your P&L, recommend and actively manage approved initiatives to drive sustained top-line and bottom-line growth.
- Provide ongoing analysis and visibility, including development and delivery of monthly business operations meetings and quarterly business reviews.
Marketing Planning
- Assess and recommend optimal demand investment mix for your category considering brand marketing and retailer marketing levers.
- Guide brand marketing efforts (e.g., creative & content, digital & field experiences) based on business needs and strategic brand development goals, starting with agency briefs through execution and KPI measurement.
- Develop launch kits, sell-in materials, branded collateral, and digital content to support new product launches and sales initiatives.
- Partner with Sales to develop and deliver highly effective, demand generating strategies and tactics to spur growth across retail & foodservice channels.
Cross-Functional Partnership
- Partner with cross-functional teams to overcome executional and logistical hurdles to meet aggressive in-market timing and coordinate product solutions that lead the market
- Drive alignment on portfolio priorities with senior brand manager and functional leads, including Innovation, Product Development, Finance, Operations, and Sales
- Partner with R&D, Regulatory, and Innovation marketing to bring innovation to market.
Financial & Operational Ownership
- Manage marketing budgets and track expenditures.
- Support forecasting and performance tracking with Finance.
- Partner with Finance to develop, analyze, and evaluate P&L projections.
What will you need to be successful?
- Bachelor’s degree in Marketing, Business, or related field.
- Minimum 7 years of brand management experience, beverage category preferred.
- Foodservice experience preferred, open to CPG.
- Proven experience with commercialization and P&L.
- Experience using tools such as Nielsen and Datassential.
- Strong communication, presentation and project management skills.
- Availability to travel up to 20% (events, tradeshows, and/or customer meetings).
Compensation Data
The pay range for this position is $88,100 - $144,800 in Annual Salary. Kerry typically does not hire an individual at the top or near the top of the range, as we are a pay-for-performance company, and this range is set to continue to reward performance annually while in role. Compensation decisions are dependent on the facts and circumstances of each case. The specific compensation offered to a candidate within the above range may be influenced by a variety of factors including skills, qualifications, experience and internal equity. In addition, this position is also eligible to earn a performance-based incentive compensation. Kerry offers a competitive benefits package, including medical, dental, vision, paid time off, a 401(k) plan with employee and company contribution opportunities, Employee Share Plan, Life, disability, and accident insurance, and tuition reimbursement. This job posting is anticipated to expire on 12/09/2026.
We may use artificial intelligence tools to support the review and assessment of applications and assist with scheduling interviews. We do not use AI to make decisions during the interview process. All candidate assessments and hiring decisions are made by our recruitment and leadership teams.
Kerry is an equal opportunity employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age disability, protected veteran status or other characteristics protected by law. Kerry will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditional upon the successful completion of a background investigation and drug screen. Additional information can be found at: Know Your Rights: Workplace Discrimination is Illegal (dol.gov).
Beware of scams online or from individuals claiming to represent us. A Kerry employee will not solicit candidates through a non-Kerry email address or phone number. In addition, Kerry does not currently utilise video chat rooms (e.g., Google Hangouts) to conduct interviews. Refuse any request that asks you to provide payment to participate in the hiring process (e.g., purchasing a “starter kit,” investing in training, or something similar). Kerry will not ask you to pay any money at any point in the hiring process with the exception of reimbursable travel expenses. In addition, any payments made by Kerry will be from official firm accounts bearing the Kerry name.
Recruiter:
Posting Type: DNI
