Johnsonville Location: Global Headquarters
Members of our marketing team work on all aspects of the brand and its portfolio of products, including consumer insights, advertising, consumer promotion, shopper marketing, new products, sales, operations and finance. As a member of this team, your responsibilities could include leading the development of integrated marketing efforts, leading advertising and packaging development, promotional and website development, creating and executing media strategies and plans, championing new products, advancing consumer insights and brand strategy, and collaborating with sales teams to develop strategic partnerships. The marketing team is an integral part of the organization’s overall success. Position Overview
Johnsonville’s US Business is seeking a Digital Content Strategist. The person most qualified for this role is a versatile, forward-leaning digital marketing expert. This is a role for someone with strong content foundation – ready to write compelling, search-friendly copy that drives results across owned media channels. This person is genuinely curious about the role AI will play in digital commerce, specifically in search, content and shopper behavior and will be especially motivated to build our team’s capability in that space. Reporting to the Senior Manager of Digital Content, this role comprises three key aspects of our content strategy: content development, traditional SEO, and AI Discoverability.
Responsibilities
- Write and publish SEO-friendly, on-strategy content for owned media channels, including but not limited to website, email and social media.
- Serve as the primary writer for all our product detail pages (PDPs) across key retail accounts, ensuring content is optimized for search.
- Own our product ratings and reviews program, monitoring consumer review health across retail platforms and working with customer service team to flag opportunities for responding to consumers.
- Monitor organic content performance across key retailer accounts, recommending and executing optimizations that improve consumer experience.
- Stay current on keyword trends, search intent and content gaps within the broader meat category.
- Partner with our Social Media Manager and paid media team to share search insights and content performance data, helping inform paid campaign strategy.
- Audit and monitor brand visibility in AI search platforms including but not limited to ChatGPT, Perplexity, Gemini, Claude and other emerging tools.
- Develop a regular AEO/GEO visibility report for the team, documenting how our brands are represented across AI platforms.
- Test and analyze how our brand, products and categories are represented in AI-generated responses.
- Build AEO and GEO expertise by learning from peers across grocery CPG, regularly sharing insights with the broader team.
- Research retailer-specific agents (Kroger, Walmart, Instacart, to name a few) with the intent to educate and identify opportunities for how our brands show up when consumers use agentic-led commerce.
Education
- Bachelor's degree in marketing, digital marketing, advertising, communication, creative writing or a related field.
Experience
- 3-5+ years of experience in digital content marketing and/or social media marketing in a brand or agency environment.
- Demonstrated experience writing and publishing SEO-optimized content across multiple channels.
- Familiarity and exposure to SEO tools like Google Search Console, SEMRush or related tools.
- Active personal engagement with AI tools
- Working knowledge of social media platforms such as Meta and TikTok.
- Strong writing skills with the ability to adapt voice and format across channel types.
- Ability to read performance data, draw conclusions and make recommendations.
Skills
- Highly organized individual able to manage multiple writing projects at once.
- A tinkerer’s mindset – you’re the type of person who isn’t easily satisfied and is always looking to improve.
- Deeply curious individual who is intellectually absorbed in the potential of AI and its ability to alter the shopping experience.
- Energized to be a leading voice for a business that’s just as curious about AI as you are.
- Natural relationship-builder, able to influence and collaborate across teams
- Comfortable being candid, humble and always ready to learn
Other Requirements
- Must be at least 18 years old
Benefits and Compensation
Members have potential for a monthly bonus and 401k with a company match. Members also have access to terrific benefits including affordable medical, dental and vision coverage; flexible spending accounts; disability and life insurance; and fertility and adoption assistance. Johnsonville also offers competitive paid time off, including paid parental time off, as well as access to the 24/7 onsite fitness center, and onsite medical clinic! Exact compensation may vary based on skills, experience, and location.
Applicants must be eligible to work in the country where this job is located, without requiring sponsorship now or in the future.
About our Company
Since 1945, our family-owned band of sausage-makers has invented better ways to make, eat and prepare crave-able sausage. Today, we are 4,000+ Members strong. We sell our famous sausage in all 50 United States and more than 40 countries. We have a culture built on the idea that if we make developing your talents our top priority, great business results will follow naturally. We call it The Johnsonville Way. It has been our secret sauce for decades, and we hope you get to experience it for yourself!
Johnsonville is an equal opportunity employer, including Vet/Disability.
We embrace the principles of Equal Opportunity Employment and do not discriminate on the basis of any protected characteristic, including protected veteran and disability status.
