Marketing Manager

Are you looking for more?

At Mohawk Industries, we’re committed to more – more customer solutions, more process improvements, more sustainable manufacturing and more opportunities for our team.

As a Fortune 500, global flooring leader with some of the best-known brands in the industry, Mohawk is a great place to start or develop your career with an emphasis on more of what’s important to you. Whether you want to lead more, innovate more, learn more or create more, you can find your more with Mohawk.

What we need:

The Marketing Manager is a strategic leader responsible for driving market-informed product strategies that align consumer needs, competitive insights, and business objectives. This role leads product positioning, portfolio strategy, and launch planning to strengthen market differentiation, support profitable growth, and ensure consistent product messaging. The position partners cross-functionally with Product Management, Channel Marketing, Sales, and other key stakeholders to drive strategic alignment and successful product commercialization.

What you’ll do:

• Analyze consumer insights, market trends, competitive intelligence, and channel feedback to identify growth opportunities and inform product and marketing strategies.
• Partner with Product Management to develop portfolio strategies, product segmentation, positioning, and value propositions that align with business objectives, consumer needs, and margin goals.
• Lead the development of differentiated product positioning, messaging, and marketing claims that translate technical product features into compelling consumer and customer benefits.
• Develop strategic product launch briefs, defining target audiences, market opportunities, value propositions, key messaging, and go-to-market priorities.
• Collaborate with Product Management, Channel Marketing, Sales, and cross-functional partners to ensure alignment on product launches, strategic priorities, and commercialization activities.
• Develop and maintain approved product messaging, content, and training materials to support product education, sales enablement, and consistent communication across channels.
• Partner with Legal and Technical teams to ensure product claims, specifications, and supporting documentation are accurate, substantiated, and aligned with company standards.
• Evaluate portfolio performance, market response, customer feedback, and post-launch results to identify opportunities for continuous improvement and inform future product strategies.
• Establish and monitor key performance indicators to measure the effectiveness of product positioning, launch readiness, and strategic marketing initiatives.
• Manage assigned strategic marketing budgets and resources in alignment with business priorities while ensuring effective cross-functional coordination and execution.
• Lead cross-functional initiatives, influence strategic decisions, and provide recommendations that support business growth, operational effectiveness, and long-term competitive positioning.

What you have:

• Bachelor’s degree in Marketing, Business, Strategy, or a related field; equivalent relevant experience considered.
• Progressive experience in product marketing, brand strategy, portfolio management, commercialization, or a related discipline.
• Experience developing product positioning, strategic marketing briefs, value propositions, and sales enablement strategies.
• Experience working cross-functionally with Product Management, Sales, Marketing, and other business functions.
• Experience in consumer durables, building products, flooring, home furnishings, or specialty retail preferred.

What you’re good at:

• Requires specialized depth and/or breadth of expertise in marketing strategy, product positioning, and portfolio development.
• Strong understanding of consumer behavior, market dynamics, competitive positioning, and product commercialization.
• Ability to translate complex technical product information and market insights into clear, differentiated value propositions and strategic recommendations.
• Excellent communication, problem-solving, analytical thinking, and organizational skills.
• Demonstrated ability to influence cross-functional stakeholders, align strategic priorities, and drive results in a matrixed organization.
• Strong business and financial acumen with the ability to connect marketing strategies to growth, profitability, and overall business objectives.
• Ability to manage multiple strategic initiatives, prioritize competing demands, and deliver results within established timelines.
• Strong presentation and storytelling skills with the ability to communicate effectively with senior leadership and key business partners.
• High level of integrity, professionalism, judgment, and discretion in handling sensitive business information.
• Proficient using Microsoft Office Suite products.
• Flexible, adaptable, collaborative, and capable of navigating ambiguity while maintaining accountability and strategic focus.

Mohawk Industries is a leading global flooring manufacturer that creates products to enhance residential and commercial spaces around the world. Mohawk’s vertically integrated manufacturing and distribution processes provide competitive advantages in the production of carpet, rugs, ceramic tile, laminate, wood, stone and vinyl flooring. Our industry-leading innovation has yielded products and technologies that differentiate our brands in the marketplace and satisfy all remodeling and new construction requirements. Our brands are among the most recognized in the industry and include American Olean, Daltile, Durkan, IVC, Karastan, Marazzi, Mohawk, Mohawk Home, Pergo, and Quick-Step. During the past decade, Mohawk has transformed its business from an American carpet manufacturer into the world’s largest flooring company with operations in Australia, Brazil, Canada, Europe, India, Malaysia, Mexico, New Zealand, Russia and the United States.

Mohawk Industries, Inc. is an Equal Opportunity Employer including disability/veteran committed to an inclusive workplace and a proud Drugs Don’t Work participant.