Required Skills & Experience
- Agency-side experience at a top-tier creative agency of 72andSunny, AKQA or Mother caliber (Work on gaming clients at those shops is preferred).
- Experience marketing live service games
- Proven experience conceptualizing and launching world-class creative campaigns, ideally in gaming, entertainment, or Gen-Z culture-driven brands
- Extensive experience in developing and launching successful creative marketing campaigns with a strong brand focus, particularly within the top entertainment, gaming, or related industries
- A strong record of developing creative campaigns driving innovation and strategic thinking in both agency and in-house
- Exceptional communication and presentation skills, with the ability to articulate complex creative and brand concepts to senior leadership
- Strategic and innovative thinking, translating marketing objectives into compelling creative strategies that build brand equity and drive engagement
- Demonstrated expertise in collaborating with cross-functional teams - ability to unify everyone around a common creative goal
- A deep understanding of brand building principles and the ability to leverage cultural insights to create resonant campaigns
- A portfolio showcasing strategically driven, creatively brilliant, and culturally impactful marketing campaigns with measurable results
- Strong copywriting background, with a track record of writing taglines and campaign lines that resonate with players
- Proficiency in Adobe Photoshop, with the ability to mock up concepts and give clear visual direction to designers
Nice to Have Skills & Experience
- Understanding of Unreal Engine
Job Description
A large software and gaming company is looking for a REMOTE EST Associate Creative Director to join a team that delivers the most innovative gaming experiences possible to players around the world. Whether through community outreach, world-class events, or partnership integrations, the Publishing and Marketing teams seek to surprise players with new experiences every time they drop in to play.
This person will live at the intersection of culture and entertainment, where creativity isn’t encouraged - it’s essential. As an Associate Creative Director, you’ll be responsible for helping develope execute bold, culture-shaping ideas that define how games show up in the world. You will translate strategic marketing objectives into inspiring creative campaigns, shaping the visual and narrative expression of the brand across multiple channels.
In this role, you will
- Drive the development of compelling marketing campaigns from concept through execution, ensuring they align with the brand strategy and resonate with players globally
- Develop and articulate a clear, compelling creative vision that aligns with the brand strategy, marketing objectives, and the evolving trends in gaming, music, and entertainment
- Work closely with our development partners to connect the core promise of our experiences with player and culturally relevant campaigns
- Drive the strategic integration of brand strategy into creative execution, ensuring that marketing campaigns not only capture attention but also contribute to long-term brand equity, player/fan loyalty, and business growth
- Present creative strategies and concepts with confidence and expertise to partners, game developers, senior leadership and key stakeholders