Position
Area Manager, Boston
Department / Function
Retail / Field Leadership
Primary Location
Dedham, Massachusetts (Boston Market)
Reports To
District Manager
Key Partners
Director of Stores; Boston Showroom Leaders; Retail Operations; Retail Strategy; Fit & Quality; People & Culture; Marketing
Compensation
$75,000 – $85,000 base salary, plus eligibility for a performance-based bonus
KEY RESPONSIBILITIES
Dedham Showroom Ownership
- Serve as the showroom leader for Dedham with full accountability for sales, profitability, staffing, scheduling, client experience, fit, visual presentation, inventory, and operating standards.
- Build and execute a weekly business plan that converts appointments and walk-ins, improves conversion, grows complete-look selling, and delivers sales to forecast and prior year.
- Lead from the floor during peak demand, model the INDOCHINO sales process, and coach the team in the moment on Connect, Curate, and Close, product storytelling, appointment quality, and follow-up.
- Schedule to business demand, manage labor responsibly, and ensure the showroom has the right leadership and selling coverage when clients are most likely to shop.
- Maintain a clean pipeline of appointments, client follow-up, held orders, and open opportunities so the team actively creates business instead of waiting for it.
Boston Market Leadership
- Act as the District Manager's primary point person in the Boston market, providing consistent visibility into performance, staffing, client issues, operating risks, and local opportunities.
- Maintain a regular presence across assigned Boston showrooms based on business need, balancing market support with uninterrupted leadership of the Dedham team.
- Partner with showroom leaders to translate company and district priorities into clear local actions, reinforce standards, and follow through on commitments.
- Coordinate market execution during promotions, events, staffing gaps, leadership absences, operational rollouts, and periods of elevated client demand.
- Share effective practices across showrooms, identify recurring barriers, and recommend solutions to the District Manager and appropriate support teams.
Sales Leadership & Business Ownership
- Use sales and traffic data to identify root causes, set priorities, and take timely action across sales, appointments, conversion, AOV, NRP, UPT, walk-ins, and order volume.
- Hold the Dedham team accountable for consistent execution of sales behaviors, daily goals, client outreach, and performance expectations.
- Support Boston showroom leaders with practical coaching and action planning when performance, behaviors, or execution fall below standard.
- Understand the local market, client patterns, competitive activity, and partnership opportunities that can generate traffic and strengthen market awareness.
- Operate with a business-owner mindset by connecting decisions to revenue, profitability, labor, client impact, and long-term market health.
Client Experience & Service Recovery
- Ensure every client receives a consistent, confident, and personalized experience before, during, and after the appointment.
- Monitor client feedback, satisfaction, appointment quality, and service-recovery trends; address breakdowns quickly and coach the behavior behind them.
- Take ownership of escalated Dedham client concerns and support market escalations when requested, partnering with the District Manager and support teams on fair, timely resolutions.
- Protect the long-term client relationship while balancing company standards, cost awareness, and sound judgment.
People Leadership & Talent Development
- Recruit, hire, onboard, coach, and retain a high-performing Dedham team, filling openings with urgency and maintaining a ready pipeline of talent.
- Set clear role expectations, provide frequent feedback, recognize strong performance, and address missed standards directly and consistently.
- Build bench strength by identifying emerging leaders, creating development plans, and providing stretch opportunities across the Boston market.
- Support showroom leaders with coaching, training reinforcement, and performance conversations while keeping the District Manager informed and aligned.
- Create a culture of accountability, inclusion, recognition, and teamwork that reflects INDOCHINO's standards and values.
Fit, Quality & Tailoring Accountability
- Maintain strong knowledge of INDOCHINO's measurement, fit, and garment process and ensure the Dedham team follows current fit standards and validation practices.
- Review remake, repeat-remake, alteration, and fit trends; identify root causes; and implement documented coaching or corrective actions.
- Partner with Fit & Quality leadership and local tailoring resources to improve first-time fit, alteration timeliness, client communication, and cost control.
- Reinforce measurement validations, order reviews, and in-the-moment coaching that reduce preventable remakes and support the company's long-term remake target.
Operational & Financial Discipline
- Manage Dedham's controllable expenses and labor with discipline, understand key profit drivers, and identify opportunities to improve productivity and profitability.
- Ensure compliance with company policies, safety practices, opening and closing procedures, cash controls, inventory processes, data privacy, and all operational rollouts.
- Maintain visual, merchandising, product, promotional, and showroom presentation standards and help reinforce those standards across the Boston market.
- Complete business reviews, visit recaps, action plans, and required reporting accurately and on time, escalating risks before they become larger problems.
- Partner effectively with Retail Operations, Retail Strategy, Fit & Quality, People & Culture, Marketing, and other support teams to remove barriers and improve execution.
QUALIFICATIONS & EXPERIENCE
- 4+ years of progressive retail leadership experience in a client-driven environment, including direct responsibility for a showroom or store team; multi-unit or market leadership experience is preferred.
- Demonstrated ability to improve sales performance, conversion, client experience, labor productivity, and team execution through hands-on leadership and coaching.
- Strong commercial judgment and comfort analyzing retail metrics, identifying root causes, and converting insight into clear action.
- Proven success recruiting, developing, retaining, and holding teams accountable in a fast-moving environment.
- Strong communication and influencing skills, with the ability to lead peers and partner cross-functionally without relying on title alone.
- Knowledge of menswear, made-to-measure, fit, tailoring, or fashion apparel is preferred; a commitment to mastering INDOCHINO's fit and product standards is required.
- Organized, decisive, calm under pressure, and able to balance immediate showroom needs with broader market priorities.
- Comfort using retail systems, scheduling tools, reporting, and performance data to manage the business.
ROLE REQUIREMENTS
- This is an in-person retail leadership role based primarily in the Dedham showroom.
- Regular local travel throughout the Boston market is required, with occasional travel outside the market based on business need.
- The schedule must flex to support peak client demand, including evenings, weekends, holidays, events, and urgent market needs.
- The role requires regular presence on the showroom floor and the ability to perform the core duties of a showroom leader.
