Job Title: Maketing Creative - Employee #1 in Our Marketing Department Reports To: Director, Sales Location: Oklahoma City, Houston, Remote Date: 7/20/2025 Version: 1.0
About the Role Most marketing jobs are about optimizing existing campaigns. This one is about proving marketing works in the first place. We're a 40-year-old startup in oil & gas services that's grown to become one of the largest in our space without a single marketing hire. Pure word-of-mouth, direct sales, and delivering results that speak for themselves. Now we're using AI and ML to completely transform what we do - and we're ready to see what happens when we actually tell that story. Here's what makes this different: You won't be the junior person executing someone else's strategy. You'll be the person writing the strategy. You won't be managing campaigns for crowded markets - you'll be figuring out how to market breakthrough AI technology to people who operate billion-dollar drilling projects. This is for someone who gets excited by blank canvases. Who sees "we've never done marketing before" as the opportunity of a lifetime, not a red flag. Who wants to learn an industry where the stakes are real, the technology is cutting-edge, and the problems are fascinating.
What You'll Build
- Our entire marketing presence from the ground up - website, messaging, content strategy, lead generation
- Campaigns that translate revolutionary AI applications into compelling business cases
- Relationships with industry publications, conference organizers, and thought leaders
- Systems that turn our technical breakthroughs into market-leading content
- Processes that actually support our sales team (instead of generating junk leads)
- A marketing function that proves its value every quarter
You Should Apply If
- You're energized by ambiguity and building from zero
- You can write clearly about complex, technical subjects
- You've managed projects with real deadlines and measurable outcomes
- You're curious about industries beyond typical tech and consumer brands
- You want to work directly with leadership and see immediate impact from your work
- You're comfortable being the expert on something you're learning as you go
- You're a self-starter who will immerse yourself in our story - past, present, and future - without needing your hand held
What You'll Get
- Complete ownership of our marketing strategy and execution
- Direct access to executives, engineers, and 40 years of industry knowledge
- Budget to test ideas, attend conferences, and build what actually works
- The chance to prove that great marketing can accelerate adoption of transformative technology
- Experience that most marketers never get: building something entirely new that actually matters
The Reality This journey will challenge you: learning our industry, building our marketing function from scratch, and proving its worth. You'll need to be in leadership's hip pocket - asking critical questions and pushing us to clarify our vision. We'll support you, but you're driving this. If you want a role where you pioneer a function, build a legacy, and directly create results that redefine a company's growth, this is it. Are you ready to make that kind of impact?