This job was posted by https://idahoworks.gov : For more information, please see: https://idahoworks.gov/jobs/2594920
[Position: Marketing Manager]{olk-copy-source="MessageBody"}
Location: Meridian, ID
Job Close Date: Open Until Filled
Marketing Manager\
Meridian, ID{auth="NotApplicable" linkindex="0"}
Description
Were looking for a Marketing Manager to join our team and become the architect of Horus Visions marketing future. As the leading force in sports optics innovation, we are looking for a Marketing Manager to build, lead, and scale our marketing engine. If you are ready to define the narrative, grow a high-impact team, and work at the intersection of precision engineering and outdoor passion, this is your next adventure.\ The Marketing Manager for Horus Vision works directly with the Vice President of Horus to strategically develop the companys marketing vision and to build awareness of how our products and services can satisfy customer needs. The Marketing Manager thinks strategically, developing and executing marketing campaigns and activities that fulfill company objectives while using hard data to measure the effectiveness of all marketing initiatives. This person is responsible for growing the Horus brand within various market segments while managing and inspiring a team. This person needs to be equally proficient with day-to-day marketing activities and long-term strategizing.\ We are Horus\
TARGETING INNOVATION
As the Marketing Manager for HVRT, you work directly with the Vice President of Horus to turn decades of proven, battle-tested engineering into a brand story the market actually hears. You think strategically and execute tactically, building annual marketing strategy, then living in the day-to-day work of campaigns, content, and team leadership that brings it to life. You\'ll use hard data to know what\'s working, and enough honesty with yourself and your team to change course when it isn\'t.
This is not a hand-it-off role. Specifically, you will:
Assist the VP of Horus in developing and evolving brand strategy, purpose, vision, and creative direction
Develop annual marketing strategy grounded in prior campaign performance, market trends, and a clear-eyed SWOT of where HVRT stands today
Own the marketing budget; requesting, allocating, and tracking it with the same integrity and discipline you\'d expect if it were your own money
Lead the execution of marketing strategy end-to-end, driving collaboration across sales, engineering, and operations rather than working in a silo
Guide creative direction and develop creative briefs for all public-facing communication, including print, digital, and video
Conceptualize and execute multichannel campaigns across the product and customer lifecycle, keeping messaging aligned across every channel
Manage the HVRT website, SEO, and social media presence, and report on digital performance with the same rigor you\'d apply to any other KPI
Cultivate product reviews, media coverage, and relationships with industry partners and influencers
Plan and manage trade show and exhibition activity, including booth creation, logistics, and on-site representation
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