SUMMARY: Responsible for conceptualizing, planning, and producing high-quality graphics and photo/video content, while also developing and producing the visual displays and in-store marketing materials that drive retail store traffic and conversion. Develops and executes retail store launch kits for product launches, ensuring successful installations and brand alignment.
DUTIES AND RESPONSIBILITIES:
- Adhere to and exemplify behaviors aligned with company core values.
- Ho’ohana: We Work with Passion & Purpose
- Pono: We Choose to do What is Right
- Laulima: We Work Together
- Mālama: We Care
- Kuleana: We Take Ownership & Responsibility
- Foster a sense of teamwork and collaboration among team members by building an employee culture that is aligned with HCC values and operating principles. Ensure all employees are treated consistently, fairly, ethically, and respectfully
- Content Creation and Production
- Serve as the hands-on creator, shooting high-quality photography & video in-house as well as planning & executing photoshoots utilizing professional photographer for major product launches or features.
- Provide creative direction for photo and video shoots, including storyboarding, and prop styling.
- Edit, color-correct, and retouch photos and videos, ensuring they meet brand standards and platform-specific requirements (e.g. printed signage, web, SM, email, in-store digital screens).
- Produce creative assets/deliverables to fit various formats to support a unified launch strategy.
- Organize and manage a library of creative assets, ensuring clean post-production and timely delivery of content ahead of major gifting seasons and product launches.
- Use only IT-approved Microsoft Copilot products for content planning, creative development, and launch materials under the company AI Use Policy. Protect confidential launch information and creative concepts in prompts and uploads; review AI-assisted work for accuracy, brand alignment, and suitability before use.
- Visual Display and In-Store Marketing
- Design and develop compelling, brand-consistent, in-store promotional materials including, but not limited to, signage, light boxes, posters, product displays, and window displays.
- Develop and execute complete launch kits and detailed instructions for product launches, including window displays, signage, and product placement.
- Collaborate with the owner and retail team to create, maintain, and update planograms to match various layouts that maximize product appeal and drive sales.
- Oversee the installation and proper placement of new in-store marketing materials to ensure brand alignment across all locations. Coordinate printing, packing, and delivery of all product launch visuals to retail stores in a timely manner.
- Source props, displays, etc. needed for photoshoots and retail store displays. Work with vendors to ensure quality and timeliness. Maximize VM spend relative to launch sales expectations.
- Manage inventory and condition of all visual merchandising tools, equipment, and materials (signs, fixtures, sample stations, shelving, display items, etc.) in stores and at factory/warehouse.
- Visit retail stores regularly to audit presentations, refresh aging displays, get feedback, determine opportunities and effectiveness of displays, and ensure standards are met.
- Research and source new, innovative concepts, ideas and solutions for photography and visual merchandising. Incorporate and propose while planning for future launches.
- Other duties as assigned.
SKILLS:
- Highly creative with ability to create on-brand and on-trend visually appealing and authentic creative content.
- Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and video editing software.
- Photography/Video Skills: Proven ability to operate DSLR camera gear, lighting equipment, and sound equipment as well as food styling techniques.
- Portfolio demonstrates experience in graphic design, in-store displays and product photography/video.
- Positive can-do attitude with openness to feedback
- Exceptional organization skills with a heavy attention to details to ensure the management of assets cross-company is user-friendly and successful roll-out of product launches.
- Strong project management skills with ability to successfully manage multiple projects simultaneously, meeting tight, competing deadlines.
- Ability to think critically and problem solve
- Copy writing skills preferred
- Experience working with various other systems and platforms, i.e. Microsoft Office, Asana, etc.
EDUCATION/EXPERIENCE:
- Bachelor’s Degree in Marketing, Graphic Design, Communications, or related field
- 4+ years of experience in in-store marketing, retail visual merchandising, or content marketing, graphic design with a strong background in photography/videography
PHYSICAL DEMANDS:
- Ability to lift/move heavy items (up to 25 lbs.), climb ladders, and execute physically demanding store resets.
- Valid driver’s license, use of personal vehicle, and willingness to travel frequently between store locations.
- Able to sit or stand and walk throughout the scheduled work shift
- Perform store resets safely by following company safety procedures, using appropriate equipment and safe lifting practices, and requesting assistance with heavy or awkward items.
