WVTM, the NBC & CBS affiliate in Birmingham, AL, is looking for a passionate, analytical and creative National Sales Manager who is up to the challenge of selling across multiple platforms. The National Sales Manager will lead the national sales team to exceed revenue goals and collaborate with the Local Sales Manager on local sales and inventory management as needed.
Client engagement is a top priority. You can handle multiple challenges simultaneously and excel in broadcast sales negotiation. Hearst Television provides strong multiplatform products, a talented team and excellent compensation. You will report to the General Sales Manager.
Responsibilities
- Set the tone for the national sales department by providing guidance aligned with mutually agreed-upon sales goals and priorities.
- Lead the national rep firm sales team with clear direction on expectations and strategies.
- Develop strategies to achieve national sales goals across multiple media platforms.
- Work with the Local Sales Manager and General Sales Manager to foster a positive sales environment.
- Work with the national rep firm on forecasting, negotiations and planning.
- Coach and inspire the national rep team to grow share.
- Negotiate all national business and work with the national sales assistant on preempts and orders.
- Lead the station’s political sales efforts, including payment tracking, fulfillment of public file posting responsibilities and creation of political pricing guidelines with the General Sales Manager.
- Forecast national broadcast revenue.
- Meet with agency buyers, planners and media directors to build relationships and collaborate on achieving the goals of both the agency and the station.
- Support the local team to help build account share and leverage client relationships.
- Achieve or exceed the national revenue budget.
- Work with the General Sales Manager on inventory management, pricing, reporting and forecasting.
Requirements
- Three or more years of media sales or management experience.
- Experience with WideOrbit, WideOrbit Media Sales and Matrix.
- Ability to build strong internal and external relationships.
- Strong understanding of revenue forecasting.
- Creativity to develop targeted, customer-focused marketing solutions using multiple media products, including television, web, mobile and multicast.
- Ability to take full ownership of national budgets and revenue goals while developing strategies to overachieve.
- Strong organizational skills and preparation.
- Ability to analyze issues thoroughly, make decisions, solve problems and find solutions.
- Proficiency in building media packages, sponsorships and sales presentations.
- Excellent understanding of pricing and inventory management.
- Availability for domestic travel to maintain national buying contacts.
- Valid driver’s license and reliable automobile.
- Related military experience will be considered.
Values in Action
At Hearst Television, we tell stories every day about people of all backgrounds, perspectives and identities. That’s why, behind the scenes, we believe in being an organization that fosters collaboration and open communication, ensuring that the content we create is authentic, accurate and connected to the communities we serve.
Benefits
Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse, partner or dependents would have access to the following benefits.
- Medical | Dental | Vision
- 401(k) matching
- Emotional wellness support
- Paid time off
- Paid parental leave
- LGBTQ+ health services
- Additional benefits to meet your and your family's needs
