GOLD SPECTRUM CBD LLC
Graphic Designer & Brand Creative Department: Marketing & Brand Reports To: Leadership Location: Bristol / Johnson City, TN
POSITION SUMMARY
The Graphic Designer & Brand Creative is a hands-on, senior-level individual contributor responsible for owning all visual brand output across digital, print, and physical product channels. This role drives end-to-end design production - from concept through print-ready delivery - spanning product packaging, label systems, email marketing campaigns, social media content, ecommerce merchandising, and brand collateral for Gold Spectrum CBD and its sister brand, The Smoky Grass Station. This is a build-it-all role. You will be the sole creative resource designing product packaging that ships to retail shelves, shooting and retouching product photography, managing visual content on a live Shopify storefront, and producing compliant marketing assets in a regulated industry. If you want ownership and variety over a narrow lane, this is the seat.
KEY RESPONSIBILITIES
Packaging & Label Design
- Design and produce print-ready packaging for physical products including bottles, cans, boxes, sleeves, and vape packaging across the Gold Spectrum and Thank Me Later product lines
- Build and maintain production-ready label files with dielines, regulatory panels, bleed, CMYK color specifications, and vendor-specific print specs
- Coordinate with print vendors and co-packers to ensure artwork meets mechanical and material requirements
Brand Design & Collateral
- Create all visual assets including digital ads, social media graphics, email templates, print materials, internal brand collateral, and trade show assets
- Maintain absolute brand consistency across every customer-facing touchpoint, evolving the visual identity as the company scales
- Continuously refine creative templates, asset libraries, and design systems to support speed and scalability
Email Marketing
- Design high-converting email templates and campaigns within Klaviyo, managing layout, visual strategy,and optimization for engagement and deliverability
- Collaborate with marketing on campaign calendar execution, A/B test creative, and performance iteration
Social Media Content
- Create platform-specific content for Instagram, Facebook, X, and TikTok that drives audience growth, engagement, and brand awareness
- Develop short-form visual content (static, carousel, and motion-ready assets) aligned to each platform’s best practices
Ecommerce & Shopify
- Manage and optimize product listings, landing pages, and visual merchandising on the Shopify storefront
- Ensure all active SKUs are supported with high-quality, optimized product imagery and lifestyle photography
- Implement basic on-page SEO best practices for product images, alt text, and visual content
Photography & Retouching
- Plan, shoot, and retouch product photography for packaging, ecommerce listings, and marketing assets
- Maintain a consistent visual style across all product and lifestyle imagery
Compliance
- Ensure all creative output complies with state and federal hemp/cannabis advertising regulations, platform content policies, and packaging/labeling laws
- Stay current on evolving compliance requirements across active markets (TN, GA, SC, FL, AL, NC, MS, MO, and others as the company expands)
Cross-Functional Collaboration
- Collaborate directly with leadership, marketing, operations, and cross-functional teams to translate business objectives into compelling visual solutions
- Manage multiple concurrent design projects, meeting deadlines without sacrificing quality
KEY PERFORMANCE INDICATORS
- Brand Consistency: 100% adherence to brand guidelines across all channels and materials
- Compliance Accuracy: Zero compliance violations across all published creative - packaging, digital, and print
- Asset Turnaround: Design assets delivered within agreed SLA timelines; emergency requests triaged same-day
- Email Campaign Performance: Measurable improvement in open rates, click-through rates, and visual engagement quarter over quarter
- Social Media Engagement: Consistent growth in engagement metrics (likes, shares, comments, saves) tied to designed content
- Product Visual Coverage: 100% of active SKUs supported with current, high-quality product imagery
- Project Completion Rate: ≥ 95% of design projects delivered on time and within scope
- Revision Efficiency: Average of two or fewer revision rounds per project through clear communication and strong first drafts
- Proofing Accuracy: 100% accuracy in final deliverables; proofing is the designer’s responsibility before handoff
Note: Compliance and proofing KPIs are measured from day one. Campaign performance and engagement growth targets are established collaboratively during the first 90 days.
REQUIRED SKILLS & EXPERIENCE
- 3–5 years of professional graphic design experience, including physical product packaging or label design
- Adobe Creative Suite: Photoshop, Illustrator, and InDesign (proficiency required)
- Figma or equivalent collaborative design tool (working proficiency required)
- Klaviyo or comparable email marketing platform (Mailchimp, HubSpot) - hands-on template design experience required
- Shopify: Experience managing product pages, visual merchandising, and basic theme-level content updates
- Photography & Retouching: Ability to plan, shoot, and edit product photography in-house
- Print Production Knowledge: Dielines, bleed, CMYK, prepress, and vendor file delivery
- Cannabis/Hemp Compliance: Familiarity with state and federal hemp advertising restrictions and compliant packaging/labeling practices
- Basic SEO: Understanding of on-page SEO principles as they relate to product imagery and visual content
- Strong portfolio demonstrating range across packaging, digital, and brand work
BONUS POINTS
- Motion graphics or short-form video editing (After Effects, Premiere Pro)
- Experience with multi-state cannabis compliance across different regulatory frameworks
- Familiarity with Clover POS, Zoho, or similar retail/operations platforms
- Experience in CPG, beverage, or supplement packaging design
HOW TO APPLY
Submit your resume and a portfolio demonstrating relevant packaging, digital, and brand design work. We’re looking for a creative professional who can own the full visual output of a fast-moving, regulated consumer brand. If that’s you, let’s talk.