Forza is an industrial adhesives, sealants, and tapes manufacturer based in Council Bluffs, Iowa, currently in a high-growth phase. This role is central to that growth. This is a hands-on, execution-driven B2B marketing role - not a coordinator position. You will own our content engine, drive demand generation campaigns, and directly support sales pipeline growth across distribution and key accounts.
WHAT YOU’LL OWN
- Plan and execute multiple integrated B2B demand generation campaigns (social, email, web)
- Own content strategy and production (social, website, blog, email, YouTube)
- Manage and grow social media presence and engagement
- Support product launches with campaign assets and go-to-market execution
- Create marketing materials using AI and design tools (in collaboration with Lead Designer)
- Partner with Sales to drive targeted outreach and lead generation
- Partner with Product Marketing to create and publish high-impact product-related materials
- Track, analyze, and report on performance with clear, actionable insights
WHAT WE’RE LOOKING FOR
- B2B marketing experience with a strong understanding of demand generation
- Proven ability to understand drivers of brand awareness, strength, and differentiation
- Proven ability to execute campaigns end-to-end (not just plan them)
- Strong ad, social posts, and email writing skills - clear, compelling, and persuasive
- Experience with design tools (Adobe, Canva) and visual content creation
- Experience using AI tools to improve marketing output and efficiency
- Analytical mindset - able to connect marketing activity to business results
- Experience working cross-functionally with Sales, Product, and Creative teams
CORE SKILLS & COMPETENCIES
- Content creation across social, email, and web
- Marketing & AI tech stack (CRM/email tools, analytics, Chat GPT, Claude, social platforms)
- Project management and execution discipline
- Marketing Mindset
- Adaptability in a fast-paced, growth-focused environment
- Experience in using design software such as Adobe Illustrator, Canva, etc.
QUALIFICATIONS
- Bachelor’s degree or equivalent experience with 2+ years of professional marketing experience
- Experience with creating compelling content (blogs, posts, emails, etc.)
- Experience with digital marketing tools (analytics, email, social platforms)
- Familiarity with content publishing workflows (web/blog)
- Experience with project management tools (ClickUp, Trello, Monday, etc.)
- Experience using AI tools in marketing workflows