Marketing Manager
Position Overview
The Marketing Manager is responsible for developing, executing, and optimizing marketing strategies across all brand channels to drive awareness, generate qualified leads, and support revenue growth. This role oversees day-to-day marketing operations, content creation workflows, SEO strategy, digital advertising, social media management, and campaign execution for a multi-brand environment focused on CDL training, safety & compliance, and advanced simulation technology. They will work closely with our UI/UX team, developers, and website managers to ensure consistent branding, strong performance, and seamless cross-platform integration across Excel Driver Services, Sim-Tech, and Drive Prodigy™.
Key Responsibilities
Brand & Strategy
- Develop and manage cohesive marketing strategies across Excel Driver Services, Drive Prodigy™, and Sim-Tech.
- Ensure consistent brand identity, messaging, and visual standards across all platforms.
- Coordinate with UI/UX designers and developers to align brand experience with website and product goals.
- Conduct competitive research and market analysis to position each brand effectively.
- Build annual and quarterly marketing plans aligned with company goals and sales targets.
Digital Marketing & SEO
- Oversee all websites and landing pages, ensuring strong SEO performance, accessibility, and user experience.
- Optimize websites for speed, structure, keyword performance, and engagement across all three brands.
- Work with developers to support technical SEO, schema, redirects, metadata, and multi-site optimization.
- Manage and improve paid ad campaigns to support lead generation.
- Track analytics, KPIs, and conversion data, delivering insights and recommendations.
Website Management & Technical Skills
- Apply basic CSS and HTML for custom styling, formatting, layout fixes, and UI refinement.
- Collaborate with UI/UX and development teams on new features, user flows, and design improvements.
Content & Creative
- Plan and produce multimedia marketing content, including blogs, digital assets, brochures, videos, presentations, and case studies.
- Oversee social media content, strategy, scheduling, and engagement across all relevant platforms.
- Maintain brand-aligned creative assets for campaigns, curricula, LMS features, simulators, and events.
- Develop editorial calendars for social media, newsletters, SEO content, and company updates.
Cross-Department Collaboration
- Work daily with UI/UX, developers, curriculum authors, instructors, and company leadership.
- Support cross-brand campaigns involving Excel Driver Services, Sim-Tech, and Drive Prodigy™.
- Coordinate launches of new products, simulators, LMS features, training programs, and events.
- Provide marketing support to internal teams for presentations, product demos, proposals, and sales assets.
Sales & Marketing Enablement
- Build sales collateral including one-pagers, proposals, pricing sheets, and pitch decks.
- Support tradeshow planning, booth design, branding, and pre-/post-event campaigns.
- Align with sales teams to ensure campaigns, leads, and follow-up strategies are consistent and effective.
Project & Team Leadership
- Manage internal and external marketing resources (designers, videographers, contractors).
- Maintain content calendars, approval workflows, and project timelines.
- Oversee asset organization, documentation, and cross-brand marketing coordination.
Tracking, Reporting & Monday.com Management
- Track all marketing activities, campaigns, tasks, and performance metrics inside Monday.com.
- Maintain dashboards to visualize marketing output, timelines, lead flow, and progress across brands.
- Generate weekly, monthly, and quarterly reports through Monday.com for leadership review.
- Ensure data accuracy, workflow automation, and cross-team visibility within Monday.com boards.
Required Skills & Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience).
- 3–5+ years of marketing experience, ideally in training, education, technology, transportation, or safety industries.
- Strong understanding of SEO, website performance optimization, and analytics tracking.
- Experience managing WordPress websites and the Divi theme builder.
- Familiarity with HTML and CSS for layout adjustments and custom enhancements.
- Proficiency with Canva, Adobe Creative Cloud, or similar content creation tools.
- Experience running digital ad campaigns and using CRM/marketing automation tools.
- Strong organizational skills and experience using Monday.com or similar project management platforms.
- Excellent communication, writing, and content-creation skills.
- Ability to manage multiple projects, deadlines, and cross-department initiatives.
Preferred Qualifications
- Experience in CDL, ELDT, simulation training, emergency services, or safety/compliance industries.
- Familiarity with regulatory environments such as FMCSA, NFPA, ADA, or Section 508.
- Prior work with multi-brand, multi-location companies.
- Experience with WordPress deployment pipelines, Git-based workflows, AWS hosting, or AWS Certification (preferred but not required).
- Understanding of UI/UX principles and collaboration with design teams.
Candidate Profile
The ideal candidate thrives in a dynamic, multi-brand environment and is comfortable balancing strategy with hands-on execution. They bring strong technical website skills, creative thinking, and a data-driven mindset while working closely with UI/UX and development teams. This person understands how to grow brand presence, strengthen SEO, build digital funnels, and support the training, simulation, and LMS industries - while keeping all marketing activities organized, visible, and reportable through Monday.com.