The Opportunity The Sr. Data & Insights Manager will lead high-impact analytics initiatives and manage key data models supporting theSkimm, Everyday Health, and other flagship umbrella properties within the Everyday Health Consumer portfolio. In this role, you will explore complex datasets, build executive performance dashboards, and deliver clear, actionable insights that directly influence content strategy, product development, and revenue generation. The role requires a curious, proactive, and meticulous analyst with exceptional quantitative skills and a talent for framing data as compelling strategic narratives. Working within a data-centric organization, this individual will work with data experts across BI, Product, Engineering, and Consumer Research to support our mission: inspiring and enabling people to live their healthiest lives every day. This role also offers the opportunity to mentor and guide junior analysts across the team.
Key Responsibilities
- Serve as the primary analytical partner to the Marketing, Content, and Product teams, embedding data-driven insights into campaign planning, editorial planning, and execution workflows.
- Ownership of Sigma BI Tool for all company reporting. Build and maintain executive-level dashboards that track core marketing KPIs.
- Act as the subject matter expert for data structures, ensuring consistent tracking, definition, and usage of metrics across the marketing organization.
- Partner with Data Engineering to define data requirements and ensure data integrity across multi-brand user bases. Consult on warehouse set-up and performance for data quality. Create and own downstream models using DBT or similar.
- Evaluate, adopt, and integrate AI-assisted analytics tools and generative AI workflows to automate routine queries, accelerate data exploration, and optimize team reporting pipelines.
- Conduct complex quantitative and qualitative analyses on performance data to identify root causes, trends, and high-value growth drivers.
- Support long-term marketing forecasting, budget allocation planning, and predictive modeling initiatives alongside BI and leadership teams.
- Partner with cross-functional teams to define and prioritize high-impact testing hypotheses, analyze experiment results, and synthesize learnings into documented best practices.
- Translate granular data into compelling narrative presentations for executive leadership, framing technical findings around concrete business opportunities.
Job Qualifications
- Experience: You have 7+ years of quantitative analysis experience, preferably within a digital media, publishing, or subscription-based digital business.
- Technical Stack:
- SQL: Advanced proficiency writing complex queries, window functions, and data transformations.
- Data visualization: Expert-level experience with BI tools (Sigma, Domo, Looker).
- Analytics Platforms: Heavy experience with web/newsletter analytics (Google Analytics 4, Sailthru, or similar ESP analytics).
- Languages & Applied AI: Proficiency in Python or R for statistical analysis and automation. Hands-on experience applying predictive modeling, classification algorithms, or AI/ML libraries to address business challenges like churn risk, LTV projection, or content recommendations.
- Data Warehouse: Experience querying Snowflake and BigQuery (or similar).
- Domain Knowledge: Advanced mastery of digital marketing and media metrics, including CPA, LTV, ROI, conversion funnel dynamics, email metrics (open, click, deliverability), and web traffic acquisition patterns.
- Communication: Proven ability to distill complex analytical findings into crisp executive summaries and strategic recommendations.
- Leadership & Collaboration: A cross-functional team player with strong project management skills, a keen eye for detail, extensive engineering partnership experience, and a proactive approach to problem-solving. Experience guiding or mentoring junior team members in a fast-paced environment.
Life at Everyday Health At Everyday Health Group, the Health & Wellness division of Ziff Davis, we work in a culture of collaboration and welcome those who desire to join our growing global community. We believe in careers versus jobs and people versus employees. We seek enthusiastic individuals with an entrepreneurial spirit looking for an environment that rewards your best work. Everyday Health offers competitive salaries in addition to robust, health and wellness-focused benefits, including comprehensive medical, dental and vision coverage, as well as life and disability benefits. Our employees enjoy Flexible Spending Accounts (FSAs), a 401(k) with company match, and an Employee Stock Purchase Plan. We are committed to work-life balance with Flexible Time Off, Volunteer Time Off and paid holidays. We offer family building and caregiving support and generous Family Care and Parental leave, when you need it. We also provide Fitness Reimbursement and access to wellness programs, ensuring our team stays healthy both physically and mentally. Our Culture and Values We created our values together to guide our collective purpose and pursuits. We are collaborators and problem solvers. We empower one another to make informed decisions and to be enabled towards action. We embrace success. We recognize that innovation can spark and be born from any of us no matter our individual role or background. We encourage open mindedness and sensitivity to each other and our environment. Our personal and professional passions get ignited, nurtured and supported. We value that doing is greater than talking as the most measurable means of impact. Our collective purpose to deliver enlightened audience experiences with trusted brands is what drives the success of our business and our professional satisfaction. About Ziff Davis Ziff Davis (NASDAQ: ZD) is a vertically focused digital media and internet company whose portfolio includes leading brands in technology, shopping, gaming and entertainment, health, cybersecurity, and martech. Today, Ziff Davis is focused on several key verticals – Technology, Shopping, Entertainment, Health & Wellness, Cybersecurity and Marketing Technology. Its brands include IGN, Mashable, RetailMeNot, PCMag, Humble Bundle, Spiceworks, Everyday Health, BabyCenter, Moz, iContact and Vipre Security. At Ziff Davis & Everyday Health Group, we remain dedicated to creating an environment where everyone feels valued, respected and empowered to succeed. We offer Employee Resource Groups, company-sponsored events, and regular opportunities for professional growth through educational support, mentorship programs and career development resources. Our employees are recognized and celebrated through employee engagement programs and recognition awards. Ziff Davis is an Equal Opportunity Employer. At Ziff Davis, Diversity, Equity and Inclusion has always been about fairness, equal opportunity and belonging, which enables us to attract and retain the best talent, regardless of background or circumstances, allowing our thousands of employees worldwide to thrive. The Company provides a range for the base pay. Factors that may be used to determine your actual pay may include your specific job related knowledge, skills, experience and geographic location. The salary compensation for this role is $100,000 to $150,000. Individual pay within the compensation range for this business unit specific role is determined based on a variety of factors including experience, scope of the role, capabilities to perform the role, education and training, as well as business and company performance. If you're seeking a dynamic and collaborative work environment where you can see the direct impact of your performance and thrive both personally and professionally, then Everyday Health Group is the place for you. Everyday Health Group has employees located in 40+ states as well as offices in NYC, Asheville, Boston, London, England and Mumbai, India.