Manufacture a Career Built to Last!
About Us
Backed by more than 70 years of experience in the building materials industry, Allura USA, part of the Elementia family of companies, has built its reputation by Making the Material Difference. We manufacture and distribute a comprehensive portfolio of high-performance fiber cement exterior products, including lap, panels, soffits, shakes, and trim solutions that support residential and commercial projects. Through trusted products, experienced teams, and a commitment to operational excellence, we focus on delivering the right materials to the right place at the right time while meeting the evolving needs of our customers and the construction industry. At Allura, our people make the difference. Our culture is built on collaboration, accountability, innovation, and continuous growth. We value the diverse experiences and perspectives our employees bring and encourage every team member to share ideas, solve challenges, and contribute to our success. Whether you are starting your career or bringing years of expertise, Allura provides opportunities to develop your skills, advance your career, and make a meaningful impact. Join us and be part of a team that is Making the Material Difference for our customers, our communities, and one another. *This position is located in Houston, TX Position Summary The Portfolio Product Specialist supports the management, improvement, and commercialization of Allura’s product portfolio. This role analyzes product performance, identifies market opportunities, and supports product lifecycle activities that drive growth, profitability, and competitiveness. Working closely with Sales, Marketing, R&D, Engineering, Operations, Technical Services, and Finance, you will help bring products to market and ensure portfolio recommendations align with customer needs and business goals. What You Will Do
- Support portfolio strategy, product lifecycle management, and portfolio improvement initiatives.
- Analyze product performance, pricing, profitability, market trends, and competitive activity.
- Assist with evaluating which SKUs to retain, consolidate, or discontinue, developing business cases, and recommending portfolio changes.
- Identify opportunities for new products, product line extensions, and improvements to existing offerings.
- Partner with Sales, Marketing, and other teams to support product introductions, launches, and commercialization plans.
- Develop and maintain product positioning, value propositions, customer messaging, and sales support materials.
- Provide product expertise, market insights, and training resources to internal teams and external partners.
- Coordinate projects across departments, considering customer, market, operational, and financial requirements throughout the product lifecycle.
- Support marketing programs, trade shows, industry events, and dealer, distributor, contractor, and customer engagement activities that encourage product adoption.
- Maintain consistent product messaging across sales and marketing channels.
- Track and communicate portfolio performance, product roadmaps, and recommendations to stakeholders.
What You Will Bring
- A bachelor’s degree in Business, Marketing, Engineering, or a related field.
- Experience in product management, portfolio management, product marketing, project management, or a related discipline.
- Strong analytical, organizational, and communication skills.
- Experience collaborating with Sales, Marketing, Finance, Operations, Engineering, and R&D teams.
- The ability to influence stakeholders, build alignment, and move projects forward across departments.
- Building materials, construction products, manufacturing, or related industry experience preferred.
- Experience supporting product launches, commercialization, and brand marketing initiatives preferred.
What We Offer
Allura offers a comprehensive benefits package that includes:
- Medical plans with PPO and high-deductible plan options
- Dental and vision coverage
- Life insurance
- Short-term and long-term disability coverage
- 401(k) plan with company matching contributions
- Competitive paid vacation and company holidays
Join Our Team If you are ready to bring your experience to an organization serving the evolving construction and building-materials industry, we encourage you to apply and build your future with Allura. Equal Employment Opportunity Allura is an equal employment opportunity employer. We consider qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, veteran status, or any other characteristic protected by applicable law. Reasonable accommodations are available to qualified individuals with disabilities throughout the application and hiring process.
