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DHD Consulting

Promotion / On-site Marketing

Los Angeles, CA, United States

The anticipated salary range for candidates who will work in Los Angeles is $65K to $100K.

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Job details

Pay: The anticipated salary range for candidates who will work in Los Angeles is $65K to $100K.
Posting language: English

Original job description

Location: Los Angeles, CA Status: Full Time, Exempt

Essential Functions and Main Responsibilities:

Marketing Planning and Platform Operations for the company Main Target Audience: U.S., Canada, Australia, and other global customers

Key Responsibilities

[Global Mall U.S.-Targeted Promotion Planning and Operations]

Develop an annual marketing plan including regular sales and seasonal promotions.
Establish marketing budgets (coupons/points/gift events), execute budget allocation, and manage cost rates.
Plan and operate on-site promotions and events to increase sales volume.
Create promotional design briefs (SB) for promotions.
Draft and review copy for promotions (landing pages, emails, app push notifications, etc.).
Plan and execute offline events targeting local customers.
Plan and manage partnership marketing with local brands or influencers.
Collaborate with marketing representatives (Including HQ Korea) to develop marketing plans and strategy.

[Global Mall Promotion System Enhancement]

Identify opportunities for product improvements to enhance the global mall promotion system.
Suggest service improvements or new service ideas for the product, focusing on promotional functionalities.
Review product improvement briefs (SB), conduct testing, and provide feedback. [Data Analysis for U.S. Orders / Membership Insights]
Conduct data-driven customer analysis and promotional efficiency analysis.
Track trends through market and competitor analysis.
Derive insights from data analysis, form hypotheses, and validate through experiments to improve promotional efficiency.

[Global Customer Communication]

Develop email and app push marketing strategies targeting U.S. customers.
Align marketing campaigns with promotional schedules and execute email/app push marketing campaigns.
Plan customized campaigns for different customer segments.
Analyze campaign results (influx rates) and derive insights.
Conduct A/B testing for campaigns to optimize delivery and conversion rates.

Required Education and Experience:

Proven experience in e-commerce-based marketing in the U.S. market.
Bilingual in English/Korean strongly preferred (Korean: business-level proficiency).
Eligible to obtain a work visa in the U.S.

Preferred Experience:

Experience with U.S. beauty manufacturers/retailers is a plus.

Travel Local: less than 10%

The anticipated salary range for candidates who will work in Los Angeles is $65K to $100K. The final salary offered to a successful candidate will be subject to several factors that may include but are not limited to the type and length of the candidates experience within the job; type and length of experience within the specific industry; educational background; and the location of employment. This salary range may not reflect the pay scale for employees who work in other states.