AGENCY OVERVIEW
Curich Weiss Amplify is a marketing communications agency specializing in Public Relations and Digital Marketing across Food, Wine & Spirits, Hospitality & Real Estate, and Lifestyle brands. We are entrepreneurial, collaborative, and results-driven – recognized by The PR Net 100 including Hospitality Agency of the Year, Whisky Magazine’s Icons of Whisky including PR Agency of the Year, the HSMAI Adrian Awards, and the Observer PR Power List. We prioritize team culture, professional growth, and meaningful client impact. Our benefits include medical, dental and vision coverage, 401k, FSA, ongoing learning opportunities, regular team events, and a hybrid work environment with work-from- home Mondays and Fridays. We also offer an early close at 2:00pm on Fridays when work and client responsibilities are complete, with the expectation that team members remain reachable for any time-sensitive client, media or team needs. Our culture is guided by three core pillars: Be The Standard. Do The Work That Endures. How We Show Up Matters.
ROLE OVERVIEW
The Account Manager leads the day-to-day execution of integrated communications programs for Food, Wine & Spirits clients. This role is responsible for managing client relationships, driving earned media results, supporting strategic planning, and ensuring operational excellence across accounts. The Account Manager partners closely with senior leadership to translate brand objectives into thoughtful, culturally relevant storytelling, media engagement, and experiences that build lasting relevance and business impact. This individual is both a strategic thinker and strong operator – someone who elevates the work, develops talent, and delivers results with consistency and accountability.
KEY RESPONSIBILITIES
Client Management & Strategy
- Serve as the primary day-to-day client contact across assigned accounts, ensuring proactive communication and strong relationship management.
- Support the development and execution of integrated PR and communications strategies aligned to business objectives.
- Anticipate client needs and identify opportunities to drive visibility, brand relevance, and cultural connection.
- Provide thoughtful recommendations informed by industry, media, and consumer trends.
- Contribute to annual planning, quarterly strategy, and ongoing program optimization.
Media Relations & Storytelling
- Lead media outreach across trade, lifestyle, business, and luxury outlets, delivering meaningful placements and sustained coverage.
- Oversee / Lead development of press materials including releases, pitches, media lists, briefing documents, and thought leadership.
- Cultivate and maintain relationships with key journalists, tastemakers, and cultural influencers.
- Ensure storytelling reflects premium brand positioning and resonates within broader cultural conversations.
- Identify new and emerging media opportunities across traditional and digital channels.
Experiential & Influencer Programs
- Lead development and execution of events, brand experiences, and partnerships aligned to client goals.
- Lead coordination of press tastings, launches, influencer programs, and experiential activations.
- Partner with digital and influencer teams to ensure integrated execution.
- Ensure all programs are designed to generate content, earned media, and long- term brand equity.Account Leadership & Operations
- Manage project timelines, deliverables, and workflows to ensure high-quality output and efficiency.
- Oversee budgets, tracking, and reconciliations in partnership with leadership.
- Ensure all reporting is clear, strategic, and demonstrates impact.
- Maintain accuracy across trackers, media results, and program documentation.
- Identify ways to improve process, elevate work, and drive operational excellence.
Team Development
- Mentor and manage junior team members, providing coaching, feedback, and clear expectations.
- Foster a culture of accountability, curiosity, and continuous learning.
- Lead by example in professionalism, responsiveness, and ownership.
- Support performance reviews and growth planning for direct reports.
Business Development & Agency Growth
- Contribute to new business efforts including research, ideation, and proposal development.
- Identify opportunities to expand client relationships and grow accounts.
- Represent the agency in a polished and professional manner at industry events and client meetings.
QUALIFICATIONS
- 4–6+ years of experience in public relations, preferably within Food, Wine & Spirits, luxury, and / or lifestyle.
- Strong media relationships and demonstrated placement success.
- Excellent written and verbal communication skills.
- Experience managing multiple clients and competing priorities.
- Strong organizational and project management skills.• Passion for premium brands, culture, hospitality, and storytelling.
- Experience with influencer, experiential, and integrated programs is a plus.
WHAT SUCCESS LOOKS LIKE
- Consistently delivers meaningful, high-quality media coverage.
- Builds trusted client relationships and anticipates needs.
- Elevates team performance and develops future leaders.
- Drives strategic thinking and cultural relevance across accounts.
- Operates with precision, accountability, and ownership.
- Embodies CWA values in both work and leadership.