Overview of the RoleOur enterprise technology client is seeking an Agency Marketing Lead to support the execution of agency marketing programs within a leading digital advertising platform environment. This role focuses on bringing an established marketing strategy to life by executing campaigns, developing agency-facing content, and supporting engagement efforts across the agency ecosystem.The Agency Marketing Lead will partner closely with marketing leadership and cross-functional teams to deliver integrated programs that drive awareness, understanding, and adoption of advertising solutions. This is a highly hands-on role that requires strong execution, storytelling, and organizational skills, with a focus on enabling agency teams through clear communication, compelling narratives, and scalable marketing materials.The ideal candidate is an execution-focused B2B marketer who thrives in fast-paced environments, understands agency audiences, and can translate product and business inputs into effective marketing outputs.The Basics * Duration: 1 year (Leave Coverage) * Hours: 40 hours per week * Location: Onsite 3-4x per week in one of the following locations: * Preferred/Primary: New York, NY; Chicago, IL * Secondary: San Francisco, CA; Los Angeles, CA; Seattle, WA; Palo Alto, CATop 3 Required Qualifications * 5+ years of experience in B2B marketing, agency marketing, or advertising-related environments * Proven ability to execute integrated marketing campaigns and programs from brief through delivery * Strong storytelling skills, with the ability to translate product information and data into compelling agency-facing narrativesOther Qualifications * Experience working within or marketing to agency audiences, including holding companies and independent agencies * Background in ad platforms, media, or technology companies strongly preferred * Experience supporting go-to-market execution and campaign planning across multiple initiatives * Strong organizational and project management skills, with the ability to manage multiple workstreams in fast-paced environments * Ability to navigate ambiguity and identify next steps with limited direction * Experience creating sales enablement materials such as presentations, case studies, and campaign assets * Strong collaboration skills across Product Marketing, Sales, Communications, and other cross-functional teams * Experience using presentation tools such as Google Slides and content tools such as Canva * Data-informed mindset, with the ability to interpret insights and apply them to improve marketing programs * Experience supporting agency-facing events or activations is a plusKey Responsibilities * Execute agency marketing programs and campaigns based on established strategy and roadmap priorities * Support planning and execution of initiatives aligned to upcoming marketing timelines and program milestones * Develop and refine agency-facing messaging, translating product marketing materials into clear, relevant narratives for agency audiences * Create and maintain marketing assets including presentations, enablement materials, and campaign content * Manage development of case studies from intake through publication, coordinating across stakeholders to ensure timely delivery * Support agency communications, ensuring consistent and effective messaging across external touchpoints * Partner with agency teams and internal stakeholders to identify perception gaps and inform marketing approaches * Contribute to execution of agency-facing events and activations designed to drive engagement and education * Collaborate with cross-functional teams to align messaging, ensure consistency, and support integrated program delivery * Track progress across initiatives, manage timelines, and ensure high-quality execution across multiple concurrent projects * Apply insights and feedback to continuously improve marketing outpu