As Marketing Director, you will lead the U.S. marketing strategy, campaign development, and communications that support business growth and an engaged independent distributor field. You will partner closely with Sales, Training, Events, and other departments to understand field needs, shape campaigns, and ensure timely, consistent communication. This role sets the direction, manages priorities and performance, and guides the execution of creative assets and social media by the Marketing Manager and other resources.
THE COMPANY
Our client is an established, growth-focused company in the health and wellness space with a strong direct-selling business model and an engaged independent distributor community. The organization is investing in its next stage of growth in the U.S., with a strong focus on sharper marketing, stronger field engagement, and more effective digital execution. This is a fast-moving environment where creative thinking, commercial impact, and the ability to turn ideas into action matter.
RESPONSIBILITIES
- Set the U.S. marketing and communications strategy in support of commercial and field priorities
- Develop campaign concepts, objectives, messaging, and plans; manage execution across channels and measure results
- Work directly with field leaders and the Events team to plan and support distributor events, promotions, and engagement initiatives
- Lead marketing communications for the U.S. business, including writing key field updates, setting the message and tone for campaigns, and reviewing social posts and other communications
- Partner with Sales, Training, Events, Product, and other departments to align marketing initiatives with business needs and coordinate launches and communications
- Set priorities and provide direction for email, social media, paid media, CRM, and other digital channels without owning day-to-day content production
- Build strategies that support distributor acquisition, activation, engagement, retention, and productivity
- Establish clear KPIs and reporting around campaign performance, field engagement, revenue contribution, and ROI
- Use performance data and field feedback to refine messaging, campaigns, events, and channel strategy
- Manage agency relationships, media investments, and marketing budgets as needed
- Brief and review work produced by the Marketing Manager and creative partners, including promotional flyers, campaign assets, email copy, and social content, to ensure brand consistency and quality
- Improve marketing processes, approvals, and coordination so campaigns and field communications are delivered on time
- Lead and develop marketing team members as the function grows, with the Marketing Manager focused on asset creation, promotional and email copy, and day-to-day social media management
REQUIREMENTS
- 7 to 10+ years of progressive marketing experience, including ownership of strategy, campaigns, communications, and cross-functional initiatives
- Strong background in integrated campaign development, marketing communications, and field or community engagement
- Experience supporting the U.S. market and understanding U.S. consumer and digital marketing dynamics
- Direct-selling, network marketing, or field-based business experience strongly preferred
- Experience engaging independent distributors, sales communities, or decentralized field organizations is highly valuable
- Strong working knowledge of social, paid media, CRM, email, and performance measurement, with the ability to direct specialists and evaluate results
- Experience briefing and managing the production of marketing assets while maintaining a clear brand voice and quality standard
- Experience working with agencies, freelancers, and AI-powered content or design tools
- Strong writing and editorial judgment, particularly for leadership messages, field updates, and campaign messaging
- Commercial mindset with the ability to connect marketing activity to engagement, acquisition, retention, and revenue
- Strong analytical skills and confidence using KPIs to guide decisions
- Excellent project management skills with the ability to manage multiple priorities in a fast-paced environment
- High attention to detail and a strong quality standard
- Able to set direction, manage execution, and step in on priority communications when needed
- Brand or product marketing experience is a plus
- Bilingual capabilities or experience working across multicultural audiences is a plus
We do not discriminate in the acceptance or referral of candidates on the basis of race, color, religion, sex, age, national origin, marital status, disability, or other legally protected characteristics.