Description
About Clear Touch Founded in 2012, Clear Touch Interactive, Inc. is a leading U.S. global manufacturer of interactive touch panels and accessories as well as digital signage displays and solutions for education, government, and business. Clear Digital is our sister brand specializing in cutting-edge digital signage solutions, and NEXT represents our forward-thinking line of interactive technology innovations. Headquartered in Greenville, SC, our diverse team of implementation specialists, product developers, sales professionals, and marketers share a passion for interacting differently. We believe in the power of human connection. From the classroom to the boardroom and professional spaces in between, we work collaboratively to create impactful tech experiences. Recognized as one of the fastest-growing companies in South Carolina and featured among the “Best Entrepreneurial Companies in America” by Entrepreneur Magazine, our people and culture are our greatest assets. Position Summary We are seeking a results-driven and analytical Paid Media Specialist to own and execute performance marketing campaigns across Meta (Facebook & Instagram), Google Ads (Search, Display, YouTube), and LinkedIn Ads for the Clear Touch, Clear Digital, and NEXT brands. This in-office role reports directly to the Marketing Manager and requires a blend of hands-on media management, copywriting, creative collaboration, and high-level campaign optimization.
Key Responsibilities
- Multi-Platform Campaign Management: Build, launch, optimize, and scale paid advertising campaigns across Meta, Google Ads (Search, Display, Video), and LinkedIn Ads for Clear Touch, Clear Digital, and NEXT brand portfolios.
- Creative & Copy Collaboration: Write compelling ad copy tailored to diverse B2B and B2E (Business-to-Education/Government) target audiences; collaborate with designers to develop high-converting visual and video assets.
- Budget & Bid Optimization: Actively monitor, allocate, and optimize monthly ad spending across platforms and brand lines to ensure maximum ROI and cost efficiency.
- Audience Targeting & Segmentation: Define, refine, and build hyper-targeted custom and lookalike audiences across LinkedIn, Meta, and Google to capture high-intent leads.
- Performance Analytics & Reporting: Analyze key performance metrics (CTR, CPC, CPA, ROAS, conversion rates) and present actionable performance reports to marketing leadership.
- Cross-Functional Alignment: Partner closely with content creators, SEO specialists, and web designers to ensure landing page consistency, cohesive brand messaging, and end-to-end conversion path optimization.
- Testing & Experimentation: Design and execute ongoing A/B and multivariate tests for creative assets, ad copy, bidding strategies, and landing pages to continuously improve channel efficiency.
Requirements
Qualifications & Skills
Required Qualifications:
- Bachelor’s degree in Marketing, Communications, Business, or a related field, OR 2+ years of dedicated professional experience managing paid media campaigns.
- 1–3 years of hands-on experience actively setting up, managing, and optimizing paid ad accounts across Meta Ads Manager, Google Ads, and LinkedIn Campaign Manager.
- Demonstrated understanding of platform-specific audience targeting, keyword bidding strategies, and ad format best practices across Meta, Google, and LinkedIn.
- Strong proficiency in analytics platforms (e.g., Google Analytics 4) to track multi-channel funnels and conversions.
- Excellent written communication skills with strong copywriting capabilities suited for B2B and technology audiences.
- Strong project management, time management, and organizational abilities.
Preferred Qualifications:
- Certifications in Google Ads (Search/Display/Video), Meta Certified Digital Marketing Associate/Media Buying, or LinkedIn Marketing Solutions.
- Experience in B2B marketing, technology solutions, interactive hardware, or e-commerce platforms (such as Shopify).
- Familiarity with graphic design/editing tools (e.g., Canva, Adobe Creative Cloud) or working closely with creative teams to optimize ad creative.