Job Summary
The Website & User Experience Manager plays a critical role in managing the organization’s primary web properties and digital activations. Reporting to the Director, Digital Marketing, this role manages the execution and ongoing optimization of the organization’s websites, helping translate digital strategy into an intuitive, accessible and high-performing user experience.
This position focuses on executing day-to-day website operations while identifying opportunities to improve how audiences discover, navigate, and engage with the site. Working closely with internal teams, agency partners, and technical leads, the Website & User Experience Manager uses audience insights, analytics, and routine testing to support priority marketing and conversion pathways.
Core Duties
- Web Strategy & User Experience Optimization – Support the day-to-day operations, navigation, and usability of key web properties in alignment with organizational goals. Assist in executing the web roadmap by identifying friction points, reviewing page hierarchies, and recommending UI/UX improvements for mobile and desktop. Implement website updates for ongoing campaigns, programs, and strategic priorities.
- Conversion Rate Optimization & Experimentation – Support conversion rate optimization efforts across priority user journeys. Set up, run, and document A/B tests and page experiments based on team priorities and hypotheses. Track conversion trends, abandonment points and user behavior to recommend incremental improvements to content, design, navigation and conversion pathways.
- SEO/GEO Strategy & Technical Health – Execute on-page and technical Search Engine Optimization (SEO) tactics, including updating metadata, improving content discoverability, and aligning content with search intent. Conduct routine site audits to monitor site speed, broken links, mobile responsiveness, and overall technical site health, partnering with IT for implementation as needed. Monitor organic search traffic, rankings, and AI search visibility, surfacing insights to help optimize web content.
- Analytics, Behavioral Tools & Performance Reporting – Maintain web analytics and behavioral tools (e.g., Google Analytics 4, Hotjar, Crazy Egg) to track user activity, click maps, and conversion funnels. Draft regular performance reports, tracking key metrics across traffic, engagement, search visibility, and conversions. Help ensure proper event and campaign tracking parameters (UTMs) are applied consistently across web properties.
- Cross-Functional Collaboration & Content Management – Manage day-to-day CMS publishing, landing page creation, content updates, and routine site maintenance. Serve as the main point of contact for internal team web requests, ensuring content aligns with brand standards, quality assurance, and accessibility guidelines. Coordinate with internal teams, IT, and external agency partners to track web project deliverables, timelines, and technical task execution.
Additional Duties
- Assist in managing agency, vendor, and technical developer relationships and project deliverables.
- Ensure all digital web channels comply with privacy laws, ADA/WCAG accessibility guidelines, and brand standards.
- Stay current on industry best practices, emerging web technologies, SEO algorithm updates, and digital marketing trends.
- Create documentation, standard operating procedures (SOPs), and conduct CMS training for non-technical internal content contributors.
- Evaluate, recommend, and assist in procuring web technologies, SaaS platforms, plugins, and third-party tools.
Job Qualifications
Minimum Qualifications
Education
Bachelor’s degree or 6 years equivalent experience in Marketing, Communications, Business Administration, or Computer Science.
Experience
3 years of experience managing web strategy, site operations, or digital marketing for a brand, nonprofit, or agency, with hands-on experience in CMS management, web analytics, and technical/on-page SEO.
Experience with Google Tag Manager for event tracking and UTM parameter setups.
Preferred Qualifications
Experience
Proficient with Figma
Proficient with marketing behavioral tools (e.g., Hotjar, Crazy Egg, Google Search Console) or A/B testing platforms.
Working knowledge of HTML/CSS.