About Channel Factory
We help brands find the right content, context, and audience on YouTube, social, and CTV at the right price.
- Industry
- Advertising Services
- Company size
- 501-1,000 employees
- Headquarters
- City of Industry, California
- Founded
- 2010
- Company type
- Privately Held
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory’s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages.
Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser's campaign run against unsuitable videos, such as children’s content or against the wrong language.
Leveraging historical performance data is a key differentiator for Channel Factory. We do not just ‘set it and forget it’ when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
Specialties
- Audience Analytics & Insights
- Brand Safety
- SaaS
- marketingandadvertising
- Digital Advertising
- Video Advertising
- Brand Suitability
- Media Buying
- YouTube Advertising
- Content Targeting
- AdTech
- Social Media Advertising
- Meta
- CTV
- TikTok
- Programmatic
- and Contextual Advertising
Company locations
17700 Castleton St., Suite 406, City of Industry, California 91748, US
45 W 27th St, 12th floor, New York, NY 10001, US
320 W Ohio St, #3W, Chicago, Illinois 60654, US
Birger Jarlsgatan 20, Stockholm, Stockholm County 114 34, SE
San Francisco, California, US
Detroit, Michigan, US
Hong Kong, HK
Paris, FR
Munich, DE
Milan, IT
Oslo, NO
Helsinki, FI
Kiev, UA
Madrid, ES
Amsterdam, NL
Prague, CZ
Warsaw, PL
Singapore, SG
Sydney, AU
Copenhagen, DK
Locations listed on the company profile. These may include offices outside the United States, and not every location is hiring.
Business areas
- Sports
- Information Technology
- Health Care
- Software
- Fitness
- SaaS
- Video Streaming
- Analytics
- Advertising
- Video
- Advertising & Public Relations
- Media and communication
On LinkedIn
- Followers
- 44,917
- People linked to this company
- 834
People who list this company on LinkedIn, not a verified employee count. Figures reflect the saved company profile.
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Other employer
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