ABOUT BLANKENSHIP
At Blankenship CPA Group, PLLC our roots are planted deeply in serving Nashville's growing business and professional community. Blankenship is a Top Ten Nashville public accounting firm of approximately 250 professionals. We serve our clients' Tax, Audit, Accounting and Consulting needs in the Nashville, Tennessee and Middle-South market through our experienced accountants in our Brentwood, Columbia, Dickson, Goodlettsville, Mt. Juliet, Murfreesboro and Nashville offices.
POSITION SUMMARY
The Growth Coordinator supports the firm’s growth, visibility, and relationship-development efforts by coordinating marketing activities across digital platforms, prospect research, events, presentations, and internal communications. This role provides hands-on support to professionals responsible for business development and client relationships and ensures the firm’s marketing information and digital presence remain current, accurate, relevant, and consistent. The ideal candidate is highly organized, attentive to detail, digitally savvy, proactive, and comfortable managing multiple priorities.
- Prospect Intake & Tracking
- Track and organize incoming prospects from sources such as the firm’s website, phone calls, email inquiries, events, and other referral channels.
- Gather relevant information about each prospect, including their needs, organization, industry, location, and services requested.
- Determine the appropriate internal team member to connect with the prospect based on expertise, service needs, industry, location, and other relevant factors.
- Facilitate the introduction between the prospect and the appropriate team member and ensure a clear handoff.
- Follow up with the team member to confirm that contact with the prospect has occurred and determine the status of the opportunity.
- Track each prospect through the process, including referral source, assigned team member, status, next step, and outcome.
- Record whether opportunities are won or lost and maintain accurate, current reporting of prospect activity and conversion results.
- Follow up on open opportunities to ensure prospects do not fall through the cracks.
- Website & Digital Presence
- Maintain firm website content so information regarding professionals, services, office locations, events, and other firm information remains current.
- Coordinate website updates with appropriate internal team members or external providers.
- Regularly review website content for outdated material, broken links, inconsistent information, and opportunities for improvement.
- Maintain consistency of firm messaging, positioning, terminology, biographies, and branding across digital channels.
- Social Media & LinkedIn
- Coordinate the firm’s social media presence and editorial calendar.
- Maintain and update the firm’s LinkedIn presence.
- Support professionals in strengthening their individual LinkedIn profiles and sharing firm content.
- Identify opportunities to showcase firm professionals, community involvement, speaking engagements, client-focused insights, and event.
- Online Reputation & Reviews
- Manage and monitor the firm’s presence on Yelp and other appropriate business-review platforms.
- Monitor new reviews and coordinate appropriate responses.
- Ensure business information, office information, photographs, and descriptions remain current and consistent across online profiles.
- Identify inaccurate or outdated business listings and coordinate corrections.
- Monitor general online reputation and bring significant issues or opportunities to the appropriate team member.
- Firm Events & Outreach
- Coordinate marketing and communication for firm-sponsored events, seminars, client events, community events, and other relationship-building activities.
- Create event invitations and related communications.
- Manage invitation lists, distribution, registrations, RSVPs, reminders, and follow-up communication.
- Coordinate event materials, signage, name badges, presentations, handouts, and other marketing collateral.
- Maintain event contact information following events and ensure appropriate additions or updates are made to distribution lists.
- Assist with post-event follow-up and measurement, including attendance and engagement.
- Marketing Team Support
- Work closely with the marketing team and firm leadership to implement marketing priorities.
- Maintain current and accurate distribution lists, including appropriate segmentation by client, prospect, referral source, industry, geography, event, or other relevant criteria.
- Coordinate quarterly marketing activities and communications.
- Create and maintain PowerPoint presentations for meetings and presentations, ensuring consistent branding and professional presentation quality.
- Maintain reusable presentation slides, firm descriptions, professional biographies, service descriptions, photography, logos, and other commonly requested marketing assets.
- Assist with proofreading and quality control of marketing materials before distribution.
- Maintain a firmwide marketing and content calendar covering social media, LinkedIn, website content, newsletters, events, sponsorships, presentations, and campaigns.
- New Team Member Onboarding
- Participate in the firm’s new team member onboarding program.
- Present an overview of the firm’s marketing approach, brand, digital presence, and expectations regarding professional visibility.
- Introduce new team members to available marketing resources and support.
- Assist with obtaining professional photographs, biographies, LinkedIn information, website information, and other marketing-related onboarding needs.
- Ensure new professionals are appropriately incorporated into the website, distribution systems, marketing materials, and other relevant channels.
- Data Mining & Measurement
- Compile and analyze information from approved firm systems, client and prospect records, referral-source lists, event attendance, and marketing platforms to identify patterns, relationship connections, and potential business-development opportunities.
- Research target companies using publicly available business information and approved research tools; document industry, location, size, key business contacts, recent developments, and potential service needs to support informed outreach.
- Organize and segment data by industry, geography, services currently used, expressed interests, referral source, and engagement history to develop targeted prospect lists and identify existing clients who may benefit from additional firm services, subject to review by the appropriate relationship professional.
- Translate findings into concise prospect profiles, prioritized opportunity lists, and actionable summaries for firm leadership and relationship professionals; coordinate handoffs and track follow-up through the firm’s prospect-tracking process.
- Track practical marketing metrics such as website engagement, LinkedIn and social engagement, event registrations and attendance, email engagement, review activity, and lead sources.
- Maintain simple dashboards or quarterly reports showing activity and results.
- Help identify which events, content, campaigns, and channels are generating meaningful engagement.
- Track marketing-related leads through appropriate internal systems and help maintain accurate lead-source information.
- Community, Sponsorship & Association Support
- Maintain a calendar or database of firm sponsorships, memberships, conferences, community activities, and association involvement.
- Coordinate marketing requirements associated with sponsorships, including logos, advertisements, attendee information, registrations, and promotional materials.
- Help identify opportunities to leverage sponsorships and memberships beyond simply attending an event.
- Capture relevant contacts and follow-up opportunities resulting from firm participation.
Qualifications
SKILLS & QUALIFICATIONS
- 2–4 years of marketing, communications, professional-services, or related experience preferred.
- Strong working knowledge of LinkedIn, social media platforms, PowerPoint, Excel, Word, and Outlook.
- Experience with website content-management systems, email-marketing platforms, CRM systems, and social scheduling tools is beneficial.
- Strong written communication, proofreading, research, and presentation skills.
- Demonstrated ability to manage multiple deadlines and projects simultaneously.
PERSONAL ATTRIBUTES
- Highly organized and detail-oriented
- Proactive rather than purely task-driven
- Naturally curious and resourceful
- Comfortable researching companies and people
- Able to work independently while collaborating across teams
- Comfortable interacting with professionals at all levels of the firm
- Strong follow-through
- Able to recognize when information is inaccurate or outdated
- Professional and thoughtful when handling client and prospect information
- Comfortable learning new technology and marketing platforms
Blankenship CPA Group offers an excellent compensation & benefits package and more including:
- Medical
- Dental
- Vision
- Life
- Disability - Short & Long Term
- 401(k) plan with company match
- Paid Time Off (PTO)
- Professional training
- License reimbursements
- Bonus opportunities
- Growth opportunities
- Flexible work schedules
- People First culture
REPORTS TO: Office Managing Director
FLSA STATUS: Non-Exempt
LOCATION: Brentwood Office - 101 Winners Cir. N, Brentwood, TN 37027