Communication Specialist
General Summary
As a member of the Donor Marketing & Community Engagement team, the Communications Specialist is responsible for developing and executing communications strategies that support donor recruitment, retention, and community engagement for South Texas Blood & Tissue.
This role provides comprehensive marketing and communications support through donor relations, content development, digital communications, event coordination, and community outreach initiatives.
The Communications Specialist serves as a storyteller and brand ambassador, creating meaningful connections between donors, recipients, and the community through compelling content and engagement opportunities.
The position collaborates with internal stakeholders, community partners, donors, and vendors to ensure consistent, accurate, and impactful communications that advance organizational goals.
This position is committed to delivering exceptional customer service by listening and responding to the needs of internal and external customers, including donors, through multiple communication channels. The role contributes to issue resolution, donor satisfaction, and continuous improvement in accordance with established customer engagement, feedback, and complaint management processes.
Commit to and abide by the character of BioBridge Global’s Core Values of Accountability, Stewardship, Pioneer, Integrity, Respect and Excellence (ASPIRE). Support, communicate and reinforce the mission and vision of the enterprise.
Provide world class customer service by capturing and being responsive to the voice of the customer (internal or external, including donors for select positions) through multiple feedback channels in order to resolve issues and drive satisfaction in accordance with the BBG customer engagement, feedback, and complaint processes.
Major Duties and Responsibilities
Essential Tasks
· Donor Communications
· Develop, execute, and manage content strategies that support donor recruitment, retention, and engagement initiatives for South Texas Blood & Tissue.
· Research, write, and edit donor stories, feature articles, blog posts, newsletters, campaign content, and event recaps that highlight the impact of blood and tissue donation.
· Coordinate donor interviews, photography sessions, and content-gathering opportunities to create compelling and authentic storytelling assets.
· Serve as a liaison between donors and internal teams to facilitate the collection of stories, testimonials, photos, and videos for digital, social media, and marketing use.
· Attend donor-facing events and support initiatives that recognize, engage, and celebrate both blood and tissue donors.
· Coordinate logistics for donor engagement activities and events, including venue arrangements, invitations, registrations, catering, photography, and post-event communications.
· Support Grief Support and Life Legacy programs through communications, event coordination, newsletter development, partner engagement, and storytelling initiatives.
· External Communications
· Develop, write, proofread, and distribute communications across multiple channels, including email, SMS, websites, and mobile applications.
· Manage donor communication campaigns and audience segmentation through approved communication platforms and vendor systems.
· Create and maintain content for newsletters, annual reports, brochures, marketing collateral, websites, intranet platforms, presentations, and other organizational publications.
· Collaborate with subject matter experts and organizational leaders to ensure communications are accurate, compliant, and aligned with strategic objectives.
· Coordinate the development and production of marketing materials by working with graphic designers, print vendors, photographers, videographers, and external partners.
· Support the planning, execution, and project management of internal and external communication campaigns, special projects, and organizational initiatives.
· Assist with photography and videography projects to enhance storytelling and visual communications efforts.
· Community Engagement
· Coordinate, promote, and participate in community outreach activities, including donor drives, health fairs, conferences, awareness campaigns, media opportunities, and other organizational events.
· Represent South Texas Blood & Tissue professionally at public events and community engagements throughout the service area, including surrounding and rural communities.
· Support outreach efforts through the development and maintenance of community contact databases, correspondence, promotional materials, and engagement resources.
· Foster positive relationships with community organizations, partners, donors, stakeholders, and volunteers to strengthen awareness and support of organizational programs and services.
Performs other duties as assigned.
Non-Essential Tasks
· Perform departmental administrative and operational support tasks as assigned.
· Assist with special projects and other duties that contribute to the success of the department and organization.
Education
Required Minimum Education
Requires Bachelor’s degree from an accredited college or university in Communications, Public Relations, Marketing, Journalism, or a closely related field.
Preferred Education
Licenses and/or Certifications
· Valid United States Driver’s License
· Must meet BioBridge Global driving eligibility requirements.
Experience
Required Minimum Experience
· Requires minimum of two years of professional experience in communications, public relations, marketing, journalism, media relations, content development, or a related field.
Preferred Experience
· Experience supporting events, community engagement initiatives, or donor/customer-focused communications is preferred.
· Knowledge of email marketing, social media, content management systems, and donor/customer engagement tools preferred.
Experience Exception to Education
Knowledge
· Must maintain knowledge of and perform according to Standard Operating Procedures (SOPs) and policies.
· Must have exceptional written, verbal, editing, and proofreading skills with strong attention to detail.
· Must have working knowledge of BioBridge Global, its subsidiaries, programs, services, and mission, or the ability to quickly acquire such knowledge.
· Must have demonstrated experience creating written and digital communications for diverse audiences.
Skills
· Must have excellent written and oral communication skills.
· Must have experience using Microsoft Office applications including Word, Outlook, Visio, PowerPoint and Excel.
· Must have strong computer skills.
· Must have experience using Adobe Suite programs.
· Must be capable of operating motor vehicles in all types of weather conditions.
· Must have strong project coordination, organizational, and time-management skills with the ability to manage multiple priorities simultaneously.
· Must have exceptional written, verbal, editing, and proofreading skills with strong attention to detail.
Abilities
· Must have ability to translate complex information into clear, engaging, audience-focused communications.
· Must have ability to build collaborative relationships with donors, community partners, vendors, and internal stakeholders.
· Must be able to keep information confidential.
· Must be neat in appearance and well groomed.
· Must be professional, detail oriented, self-motivated, innovative, creative, assertive, organized, communicative and have the ability to work independently.
Working Environment & Travel Requirements
Works in a well-lighted, air conditioned and heated office.
May be exposed to electrical and chemical hazards and other conditions common to an office environment.
May be required to work at any time of the day, evening or night during the week or weekend to include being on-call. Occupational Exposure Assignment - Category II
Travel Requirements
Ability to use personal motor vehicle for company business required.
Physical Requirements
Must be able to drive on behalf of the organization.
Will sit, stand, walk, and bend during working hours.
Requires ability to reach, lift and carry up to 50 lbs.
Requires manual and finger dexterity and eye-hand coordination.
Requires normal or corrected vision and hearing corrected to a normal range.