Badger Industrial Trucks Inc

Atlas Badger ToyotaLift, part of the Atlas Companies, is an authorized Toyota Forklift Dealer committed to providing quality service, premium equipment and innovative solutions for companies of all sizes.

We supply Southern Wisconsin with the largest inventory of new forklifts & lift trucks in the nation. We offer new, used and rental equipment to handle a variety of material handling needs, alongside a wide assortment of forklift attachments, pallet jacks, parts and floor cleaning equipment. With our customized warehouse systems solutions and forklift operator training by our Federal OSHA certified instructors, our extensive knowledge in warehouse support integrates productivity and safety seamlessly.

With 24/7 maintenance by over 115 certified technicians with an average of 17 years’ experience, our service network guarantees a fast and timely response with a 4-hour max wait time.

Our vast sales selection of more than 800+ new and used forklifts and lift trucks is continuously updated and features various models and brands. We carry every type of forklift & lift truck available; electric, industrial, warehouse, reach trucks, pneumatic and more.

Proudly carrying the name Atlas, our other companies include: Atlas Toyota, Atlas First Access, Atlas Toyota Lift of Minnesota, Atlas International (Wholesale) and Atlas Bobcat.

With over 70 years in the material handling industry, Atlas proudly operates through our established core values: We PROMOTE INTEGRITY at every level of our business and have a PASSION FOR WINNING by delivering nothing less than exceptional results. Atlas strives for CONTINUOUS IMPROVEMENT all while creating an environment where we EMBRACE COMMUNITY by upholding a pursuit to VALUE PEOPLE and treat everyone with respect, courtesy, and dignity.