Job Description
At 4over, we are committed to building a diverse and inclusive workplace welcoming to people of all backgrounds. Providing our employees with job training and opportunities for growth, development, and advancement. We take pride in fostering a safe environment for all employees in our climate-controlled plants.
SUMMARY:
4over is growing our team, and we’re looking for a Digital Commerce Strategist to help strengthen the way customers find, explore, and purchase from our family of brands.This is a hands-on role where you’ll have the opportunity to bring fresh ideas to the table, collaborate across Digital Commerce, Product Portfolio, and Marketing, and turn those ideas into action. From SEO and ecommerce to analytics and website optimization, you’ll help identify opportunities, implement improvements, and measure what’s working.You’ll have the opportunity to make an impact, take ownership of projects, and continue growing your skills and career along the way. If you’re a team player who stays organized, moves quickly, and enjoys turning ideas into finished work, we’d like to hear from you. Salary Range: $$130,000 - $160,000 annually. Compensation commensurate with experience. At this time, we are not engaging with agencies or third-party recruiters. Thank you for your understanding.
DUTIES AND RESPONSIBILITIES
- Develop and execute organic search strategies across company’s brands to improve qualified traffic, product visibility, and attributable revenue
- Conduct technical SEO audits and implement or coordinate fixes for crawlability, indexing, canonicalization, structured data, redirects, site architecture, page performance, and mobile search
- Perform keyword and search-intent research; optimize product, category, and landing pages, metadata, internal linking, and search-oriented content
- Partner with Marketing and Product Portfolio on content and product taxonomy improvements; monitor emerging AI search, AEO, and GEO practices
- Manage ongoing website content updates across our brands, including homepage and landing page content
- Build and publish SEO, campaign, and evergreen landing pages
- Maintain and optimize product and category pages, banners, CMS content, metadata, and internal linking to improve organic visibility and conversion
- Work alongside Digital Commerce to develop strategies for overall website development, customer experience, purchasing workflows, and conversion improvements
- Jointly identify and prioritize website enhancements that simplify customer journeys, improve usability and accessibility, and remove barriers to purchase
- Work alongside Marketing to develop customer acquisition strategies that bring qualified prospects to the right brands, sites, and product experiences
- Analyze acquisition sources, when visitors arrive, browsing duration, pages and paths visited, engagement, exit points, and conversion behavior using appropriate analytics and privacy practices
- Improve sitewide/global search experiences, organic discovery, search reporting, and visibility into how visitors find products and information
- Collaborate on promotional messaging, campaign landing pages, audience targeting insights, and reporting that connects acquisition and engagement to purchases and revenue
- Provide actionable insights on customer behavior, campaign-to-site journeys, and conversion opportunities without duplicating Marketing campaign ownership
- Partner with Marketing and Development to implement and validate campaign tagging, website event tracking and conversion measurement, ensuring accurate reporting of registrations, leads, purchases and revenue
- Partner with Product Portfolio to improve product accessibility, discoverability, categorization, information quality, and selection experiences
- Analyze which products customers search for, view, configure, add to carts, abandon, and purchase; identify differences across customer types and segments
- Build reporting that connects product-level browsing and purchase behavior to demand, conversion, revenue, cross-sell, and upsell opportunities
- Identify gaps in product visibility, product content, navigation, configuration guidance, and category structures that impede purchasing
- Recommend strategic investments that expand revenue, improve profitability, and strengthen market position
- Maintain a prioritized backlog of SEO, acquisition, product-discovery, and conversion opportunities based on customer impact, revenue potential, effort, and dependencies
- Use GA4, Search Console, SEO platforms, customer behavior tools, and ecommerce data to establish baselines and evaluate results
- Monitor emerging ecommerce practices to identify new opportunities for profitable growth
Success Measures
- Revenue growth from measured improvements across the portfolio of brands from qualified organic traffic, conversion rate, and attributable organic search revenue
- eCommerce conversion rate, checkout completion, cart abandonment, and revenue per session improvements
- Adhere to all safety policies and protocols and maintain a safe working environment
- Attend all department/company meetings, as requested
- Other duties as assigned
EXPERIENCE AND QUALIFICATIONS
EDUCATION, LICENSES, CERTIFICATIONS, EXPERIENCES:
- 6+ years of experience in eCommerce, SEO, conversion optimization, digital growth, or related disciplines
- Bachelor’s degree in Business, Marketing, Technology, or equivalent relevant experience
- Working knowledge of paid search, paid social and remarketing, including traffic quality, campaign-to-site journeys and conversion measurement. Hands-on paid media experience is a plus
CRITICAL KNOWLEDGE, SKILLS, AND ABILITIES REQUIREMENTS:
- Critical Thinking & Decision Making: The ability to analyze information, identify problems, and make decisions independently
- Confidence in making decisions when working remotely, even when feedback may not be immediately available
4over Benefits
Health and Life Insurance-
- Medical, Dental, Vision, Life/AD&D Insurance, Disability, and Flexible Spending Accounts (FSAs) for Health Care and Dependent Care
- 4over pays 100% of the employee’s premium for his/her Basic Life/AD&D Insurance in the amount of 1x the employee's annual salary, up to $500,000
- Coverage will be effective on the 1st of the month following 1 month of continuous regular full-time employment
401(k) Retirement Plan
- New employees are eligible to enroll the first of the month, following 1 month of employment
- Semi-annual open enrollment (January 1st and July 1st)
- Discretionary employer match; typically, 50% of employee deferrals up to 6% of compensation
- Immediate Vesting
Holidays and PTO
- 9 Paid Holidays
- Accumulating PTO to be used after 90-days of continuous and active full-time service
EQUAL EMPLOYMENT OPPORTUNITY 4over provides equal employment opportunities to all employees and applicants for employment without regard to, and prohibits discrimination based on, race, color, gender, religion, marital status, registered domestic partner status, age, national origin or ancestry, disability, medical condition, sex, genetic information, sexual orientation, gender identity or expression, pregnancy, military and veteran status or any other consideration made unlawful under federal, state, or local laws. The Company complies with the applicable state and local laws governing employment discrimination in every location in which it has a facility. We reserve the right, however, to refuse to hire or continue the employment of undocumented workers. The Company is also committed to fulfilling its responsibilities under the Americans with Disabilities Act (as amended from time to time), including, when it does not present an undue hardship to the Company, reasonably accommodating the needs of our employees (or applicants) with a disability.