Enrollment Manager

The Enrollment Manager leads the team responsible for helping families access Wu Yee Children's Services' early childhood education programs across San Francisco. This position ensures that eligible children are enrolled, available spaces are filled promptly, and families experience a clear and welcoming enrollment process.

Reporting to the Director of Family Access and Engagement, the Enrollment Manager supervises enrollment staff, oversees applications and waitlists, monitors enrollment and attendance, and works closely with program leaders to maintain full enrollment across Head Start, Early Head Start, and state- and locally funded programs.

The Enrollment Manager also ensures that enrollment practices meet funding and regulatory requirements, maintains accurate enrollment data, and identifies opportunities to improve how Wu Yee recruits, enrolls, and serves families. The Enrollment Manager oversees a team including the Enrollment Quality Assurance Specialist, ERSEA Attendance Coordinator, and Enrollment Specialists. The manager is responsible for enrollment operations, policy development, quality assurance, staff supervision, and data reporting while collaborating with program leadership to ensure enrollment processes comply with Head Start Performance Standards, ERSEA regulations, CDE requirements, and local funding expectations.

Primary Responsibilities

Strategic Enrollment Leadership

• Develop and implement enrollment strategies that maintain full enrollment across all Head Start, Early Head Start, CDE, and OECE-funded programs.
• Ensure waitlists remain at or above organizational and funding requirements to support continuous enrollment.
• Lead annual selection activities and oversee development of enrollment rosters for all program options.
• Collaborate with program leadership to develop recruitment, enrollment, and tuition-based enrollment strategies that align with organizational goals.
• Evaluate enrollment trends and recommend system improvements that strengthen access and operational efficiency.

ERSEA & Enrollment Operations

• Oversee implementation of ERSEA (Eligibility, Recruitment, Selection, Enrollment, and Attendance) processes.
• Ensure enrollment vacancies are filled within required regulatory timelines.
• Oversee CDE application processing and enrollment activities to ensure timely placement of eligible families.
• Monitor attendance procedures and enrollment reporting requirements.
• Provide consultation and technical guidance regarding enrollment policies and procedures.
• Develop and revise enrollment procedures for Head Start, Early Head Start, CDE, and OECE contracts.

Leadership & Workforce Development

• Supervise, coach, mentor, and evaluate Enrollment Coordinators, Enrollment Specialists, the Outreach Coordinator, and the Attendance Specialist.
• Conduct regular individual supervision and performance evaluations.
• Facilitate monthly department meetings focused on regulatory updates, continuous learning, and operational improvements.
• Coordinate onboarding and ongoing training related to ERSEA requirements, CDE regulations, and organizational policies.
• Promote accountability, collaboration, and professional development across the enrollment team.

Recruitment & Community Engagement

• Collaborate with the Outreach Coordinator to develop and implement the annual Recruitment Plan.
• Monitor recruitment activities to ensure compliance with funding requirements and organizational objectives.
• Participate in community outreach events and recruitment activities.
• Deliver presentations to community agencies and partner organizations to increase awareness of Wu Yee Children's Services programs.
• Strengthen partnerships that improve equitable access for eligible children and families.

Compliance, Quality Assurance & Program Monitoring

• Conduct internal monitoring and quality assurance activities related to enrollment and eligibility.
• Serve as the organizational lead during external Head Start, CDE, and OECE enrollment audits.
• Perform quality control reviews of eligibility determinations and application approval processes.
• Organize and facilitate the annual Selection Criteria Committee and implement approved revisions.
• Ensure compliance with Head Start Performance Standards, ERSEA regulations, CDE requirements, OECE policies, and organizational procedures.

Data Management & Reporting

• Prepare monthly enrollment reports, department status reports, provider payment reports, and enrollment summaries.
• Prepare reports for Policy Council, Board of Directors, Executive Leadership, and funding agencies.
• Ensure completion and accuracy of required CDE reporting, including 801A CDMIS and 801B reports.
• Collaborate with the Finance Department regarding CDE and OECE enrollment activities.
• Analyze enrollment data to identify trends and support continuous quality improvement.

Organizational Collaboration

• Participate in Management Team meetings, Family Services meetings, and other organizational committees.
• Collaborate with Program Directors, Center Managers, Family Services, Outreach, Finance, and other departments to strengthen enrollment systems.
• Promote cross-functional communication that supports coordinated family services.
• Perform additional duties as assigned.

Required Knowledge, Experience & Skills

• Bachelor's Degree in Human Services, Business Administration, Public Administration, or a related field required.
• Three (3) to five (5) years of experience working in school-based or early childhood education programs.
• Two (2) to five (5) years of enrollment management or enrollment coordination experience.
• Two (2) to five (5) years of experience working with low-income children and families.
• Experience supervising professional staff preferred.
• Proficiency in reading, writing, and speaking English to effectively communicate with staff and clients.
• Extensive knowledge of Head Start ERSEA Performance Standards, CDE enrollment requirements, and OECE funding regulations.
• Strong understanding of enrollment systems, eligibility determination, attendance monitoring, and waitlist management.
• Knowledge of ChildPlus or similar enrollment management systems preferred.
• Excellent organizational, analytical, and project management skills.
• Strong written and verbal communication skills.
• Ability to analyze enrollment trends and develop data-informed solutions.
• Proficiency with Microsoft Office Suite, database systems, and reporting tools.
• Bilingual English/Cantonese or English/Spanish preferred.

Physical and Cognitive Demands Note on Essential Functions: Wu Yee Children’s Services is committed to diversity and inclusion; reasonable accommodations will be made to enable individuals with disabilities to perform these essential functions.

• Regular travel between administrative offices, child development centers, community meetings, and recruitment events throughout San Francisco.
• Ability to work effectively in professional office settings, classrooms, and community-based environments.
• Frequently use computers and technology systems for extended periods.
• Occasionally lift and transport materials weighing up to 25 pounds.
• Strong analytical thinking, organizational planning, and problem-solving skills.
• Ability to manage multiple priorities, regulatory timelines, and competing deadlines simultaneously.
• Excellent verbal and written communication skills for presentations, staff training, community outreach, and executive reporting.
• Ability to maintain confidentiality while managing sensitive child, family, and enrollment information.

Compensation and Benefits

• The pay range for this position is $78,000 - $121,990. A new hire generally starts between $78,000 and $100,340. The final salary offer will be determined after reviewing relevant factors, including but not limited to skill sets, relevant experience, internal equity, and other business and organizational needs.
• Fully paid employee health, dental, and vision.
• 403(b) with matching contribution after 1 year.
• 14 holidays, 15 days vacation, and paid sick leave.
• Employee child care slots at reduced tuition on an as-available basis.
• Lots of opportunities for advancement across the organization.
• Extensive paid training and professional development.

Wu Yee Children’s Services conforms to all the laws, statutes, and regulations concerning Equal Employment Opportunities and Affirmative Action. We promote diversity and urge women, minorities, individuals with disabilities and veterans to apply to all of our job openings. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records to apply for any open position in which they feel qualified. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, genetic information and testing, family and medical leave, sexual orientation and gender identity or expression, protected veteran status, or any other characteristic protected by law.

Wu Yee Children’s Services is an equal opportunity employer.