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Added 1 min ago
MTS IV, Software Engineer - Platform & Cloud-Native Systems
Panasonic
Beaverton, OR
Support system testing efforts, analyze results, and drive defect resolution.
Added 1 min ago
MC
Human Resources Specialist - Benefits
Montgomery County
Dayton, OH
- $24.53 to $33.12 USD / hour
Full performance level in human resources support functions and office management under general direction. Requires considerable knowledge of human resources, benefits and payroll policies…
Added 5 mins ago
VH
Lead Medical Support Assistant
Veterans Health Administration
Bedford, MA
- $62,805 to $81,649 USD / year
This Lead Medical Support Assistant position is located within the Connected Care Service Line of the VA Bedford Healthcare System.
Added 5 mins ago
VH
Physician (Pulmonary Interventionalist)
Veterans Health Administration
Albuquerque, NM
- $375,000 to $400,000 USD / year
The incumbent will be responsible for expanding/managing the lung nodule/lesion clinic, participate and lead the weekly Multi-disciplinary Thoracic conferences, facilitate related…
Added 5 mins ago
UM
TRAINING SPECIALIST (BUSINESS OPERATIONS) NF3
U.S. Marine Corps
Twentynine Palms, CA
- $22 to $25 USD / hour
Remains up to date on all Retail, RecTrac, and Radiant purchase systems for training. Provides technical training support on all listed systems on a one-on-one or small group basis.…
Added 5 mins ago
VH
Senior Social Worker
Veterans Health Administration
San Antonio, TX
- $112,783 to $146,621 USD / year
…appropriate resources. Identifies and collaborates with the M2VA Program Manager and Lead Coordinator, if applicable, at the receiving VA health care facility to initiate and process…
Added 5 mins ago
VH
Pipefitter
Veterans Health Administration
Oklahoma City, OK
- $29 to $34 USD / hour
…pumps, gauges, and pressure regulators in combinations needed to support system pressures and to ensure proper system…
Added 5 mins ago
FA
Program Manager (Business Analysis & Formulation)
Federal Aviation Administration
Washington, DC
- $150,392 to $228,000 USD / year
The role requires managing dependencies between projects and addressing any issues and risks that could affect the program at the project or organizational level. The Program Manager…
Added 5 mins ago
VH
Lead Medical Support Assistant - Community Care
Veterans Health Administration
Location Negotiable After Selection
- $64,771 to $84,204 USD / year
The incumbent serves as a Lead Medical Support Assistant in the Community Care Services Section, Business Office Support Service (BOSS). The Lead Assignments include but are not limited to:…
Added 5 mins ago
AN
SUPERVISORY LOGISTICS MANAGEMENT SPECIALIST
Army National Guard Units
Carson City, NV
- $99,218 to $128,987 USD / year
Administers, plans, organizes, directs, monitors, controls and coordinates the logistical support of the Supply and Services Division, to include supply and storage management, property…
Added 5 mins ago
VH
PHYSICIAN ASSISTANT (Cardio)
Veterans Health Administration
Columbia, MO
- $110,000 to $180,000 USD / year
OR ii. Successful completion of a PA post-graduate residency program sponsored by VHA Office of Academic Affiliations or other postgraduate residency programs accredited by VA, ARC-PA, U.S.…
Added 5 mins ago
VH
Chaplain
Veterans Health Administration
Salt Lake City, UT
- $89,508 to $116,362 USD / year
…out a ministry which is highly integrated into VHA's Chaplain…
Added 6 mins ago
Sr Director - Advanced Therapies External Manufacturing
Lly Lebanon Adv Therapies
United States
…medicines, strengthen how health is understood and managed, and support the communities we serve. This is hard, urgent, selfless work - but it’s work worth doing. If you’re driven by…
Added 7 mins ago
Internal Communications, Sr. Program Manager
City of Hope
Irwindale, CA
…while fostering a strong organizational culture. This role will lead strategic planning, content creation, and channel management for the key City of Hope system…
Added 7 mins ago
VH
Lead Health System Specialist (Credentialing and Privileging)
Veterans Health Administration
West Haven, CT
- $88,005 to $114,413 USD / year
The Lead Health System Specialist is assigned to the Credentialing and Privileging (C&P) Office, which is aligned to the Chief of Staff at the VA Connecticut Medical Center (VAMC) in West…
Added 7 mins ago
VH
Nursing Assistant
Veterans Health Administration
Boise, ID
- $38,317 to $62,561 USD / year
Consistently performs a range of technical procedures including 12 Lead ECGs, blood glucose monitoring, phlebotomy, and straight catheterization per demonstrated competency/certification.
Added 7 mins ago
VH
Nursing Assistant
Veterans Health Administration
Boise, ID
- $38,317 to $62,561 USD / year
Consistently performs a range of technical procedures including 12 Lead ECGs, blood glucose monitoring, phlebotomy, and straight catheterization per demonstrated competency/certification.
Added 7 mins ago
IH
Architect
Indian Health Service
Albuquerque, NM
- $90,479 to $117,625 USD / year
Conduct facility inspections, feasibility studies, and health program analyses to identify facility needs; develop plans addressing project scope, communities served, sites, staffing, and…
Added 7 mins ago
VH
Maintenance Mechanic Leader
Veterans Health Administration
Milwaukee, WI
- $36 to $42 USD / hour
Knowledge sufficient to lead a multi-trade team consisting of:
Added 7 mins ago
VH
Physician (Internal Medicine)
Veterans Health Administration
Millington, TN
- $240,000 to $315,000 USD / year
…with and utilize performance improvement models in order to lead the teamlet in Plan-Do-Study-Act (PDSA or small tests of change) projects focusing on improvement in clinic flow, access,…
Added 7 mins ago
VH
Medical Support Assistant
Veterans Health Administration
Vancouver, WA · Portland, OR
- $40,512 to $66,144 USD / year
Portland VA Medical center is looking to fill many Medical Support Assistant positions at their Portland, OR and Vancouver, WA campuses.
Added 7 mins ago
NP
Small Craft Operator (Seasonal)
National Park Service
Bartlett Cove, AK
- $37 to $44 USD / hour
…National Park and Preserve and is supervised by the Interpretation Program Manager. Duties of the position include, but are not limited to the…
Added 7 mins ago
FA
Civil Engineer
Federal Aviation Administration
FAA Nationwide-Selectee Remains in Current Duty Location
- $95,489 to $148,037 USD / year
This position serves as a regional office senior Civil Engineer and lead project engineer for the Office of Airports (ARP), New York Airports District Office in the Eastern Region, in…
Added 7 mins ago
VH
Maintenance Mechanic Leader
Veterans Health Administration
Milwaukee, WI
- $36 to $42 USD / hour
Knowledge sufficient to lead a multi-trade team consisting of:-
Added 7 mins ago
VH
Lead Purchasing Agent
Veterans Health Administration
Vancouver, WA
- $54,370 to $70,682 USD / year
Purchasing and Procurement Support - Conducts purchasing for the VA HCS and supported catchment area under the micro purchase threshold; purchases various equipment, supplies, and services…

Wray Ward LLC

Public Relations Associate Director

Charlotte, NC, United States

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Job details

Posting language: English
Posted: Nov 5, 2026

Original job description

Description The Public Relations Associate Director (PRAD) leads the strategy, development and execution of public relations programs that strengthen brand visibility, build authority and drive meaningful business results for Wray Ward clients. Combining strategic thinking with hands-on execution, the PRAD manages day-to-day client relationships, identifies opportunities and uses audience, industry and search intelligence to inform proactive communications recommendations. Programs may include media relations, thought leadership, executive visibility, product launches, industry events, influencer partnerships and content development. The PRAD works collaboratively with the PR/Content Strategy Director, Social Media Director and cross-functional teams to deliver integrated programs, while overseeing PR execution, measurement and results. The role requires a strong understanding of the evolving media landscape, including how earned media and authoritative content influence search visibility, AI-driven discovery and brand reputation.

Essential Duties & Responsibilities as Public Relations Associate Director

Plan and define public relations programs, including strategic frameworks, storyline creation, tactic identification, goal setting, and creative ideas that will set our clients’ brands apart from their competition and support broader brand and business objectives
Mentor and guide public relations team members in everyday account activities, including program execution, writing, media outreach and client management skills to provide direction and grow team members while fostering accountability, proactive thinking and high-quality work
Lead program direction and continually identify opportunities to adapt, evolve, update and grow programs based on changing client needs, business priorities, proactive thinking and high-quality work
Integrate AEO insights, audience intelligence, competitive research and generative AI search behaviors into PR strategies, identifying priority topics, questions and opportunities to strengthen brand authority, earned media visibility and discoverability across traditional and AI-powered search platforms
Supervise and manage media relations activities, including proactively identifying emerging storylines, identifying new target media/media outlets, actively engaging with members of the media and overseeing team members to achieve set results and build meaningful, long-term media relationships
Manage crisis communications activities, including plan development, situation management and materials creation, and collaborate with the Social Media team and other relevant disciplines on any crisis situation as needed
Lead client conversations and program recommendations for public relations and content marketing, providing proactive strategic counsel, presenting new ideas and identifying opportunities for program expansion, and understand when and how to integrate the department’s subject matter experts for program growth
Supervise, develop and edit content, including blog posts, newsletters, white papers, bylined articles and social media content, as well as news releases, executive through leadership and other authoritative content that supports brand visibility and discoverability
Oversee the coordination of projects and program measurement by PR team members to ensure the highest-quality deliverables, efficient execution, adherence to timelines and budgets and accountability for results
Expand program measurement beyond traditional PR metrics to evaluate a broader set of brand visibility and authority signals, including quality of earned covered, share of voice, message penetration, referral traffic and AI search visibility, as appropriate to each client’s program and available measurement tools
Work closely with the PCSI team (public relations, content, social media and influencer marketing) to align earned media placements with content, social media and influencer initiatives, creating integrated communications programs that reinforce consistent brand messaging, authority and visibility across channels
Work closely with Client Leadership & Delivery, Resourcing, Creative Strategy, Brand Strategy, Creative teams and directors to ensure a seamless project workflow and identify opportunities to bring forward integrated ideas and solutions for clients
Maintain close alignment with leads on assigned businesses to ensure strategic goals are met and communications recommendations remain connected to client priorities and business objectives
Stay informed of emerging media trends, evolving PR practices, industry developments and new technologies, including AI, to identify opportunities to improve team capabilities, workflows and client results
Manage PR programs budgets, resources and workloads to ensure efficient execution and profitability

Additional Responsibilities

Demonstrate excellence in writing and communicating and have a firm grasp of the communication potential of public relations
Set team roles and responsibilities, and work with Public Relations Director to mentor junior team members to achieve their potential
Demonstrate a comprehensive understanding of how technology will continue to change and enhance the ways we create and deliver public relations solutions
Attend and participate actively in relevant agency and client status meetings
Provide expertise, ideas, planning and participate in presentations for business development in partnership with the business development team; the PR/Content, Social & Influencer Group Director, and PR/Content/Social/Influencer Executive Director.

Communication Skills

Communicate in a clear, coherent and professional manner in written and verbal communications
Listen well and solve problems to achieve the most effective outcome for the client, team and agency
Develop strong relationships across the agency, specifically with all PR/Content and Connections team members
Be a champion for agency process and best practices for the delivery of public relations solutions

Requirements

Proven ability to create and execute public relations plans that include tactics in or integration with content marketing, social media and influencer marketing
Experience integrating Answer Engine Optimization (AEO) into PR and content strategies.
Agency and home/building products category experience required
Experience working on integrated (earned, owned, paid and shared) programs and with cross-functional teams a plus
Critical, creative thinker with strong presentation skills and excellence as a writer and editor
Bachelor’s degree

This job description serves as an overall summary of responsibilities for the position outlined. Please note it is subject to change with specific expectations associated with the position.

At Wray Ward, every resume is reviewed by a human recruiter or hiring manager. AI is not used to make candidate selection decisions.

Culture Alignment At Wray Ward, we firmly believe that internal and client relationships are key to our success. Certain attitudes define how we work and are important in what we seek for our culture and mission. Our key agency attitudes are:

WE, NOT ME - We check our egos at the door. As a result, we thrive in a positive, collaborative atmosphere that welcomes diverse professionals and invites everyone to contribute their best.
ASK “WHAT IF?” - Always going beyond what is and considering what could be, we create unexpected possibilities that differentiate our brands and accelerate their success.
BE FEARLESS - Creativity demands that we hold nothing back. So we mutually support each other in speaking up, taking risks and courageously contributing audacious, unedited, unconventional ideas.
NAIL IT - Everything we do is about results. We not only achieve our clients’ goals, but also continually exceed their expectations. Every person here shares individual responsibility for their own, our agency’s and our clients’ success.

Our 39,000-square-foot home promotes collaboration and productivity through inspired meeting areas, offering natural light, vibrant colors, patterns and textures. Homelike elements are found in every corner, from the open-air roof-deck to our game room with foosball, ping-pong, Connect Five, classic board games and cornhole. Brightly colored throw pillows on sofas and our town hall meeting space, smart entertainment systems and live plants are scattered throughout. From holiday parties to movie nights, bowling and dodgeball teams to yoga and walking groups, we have a warm and inviting culture. Our office ushers us in, and it welcomes us home.

Our Mission We are a community of catalysts using insights, strategy and creativity to transform spaces into stories and materials into experiences.

***Candidates must possess authorization to work in the United States, as it is not the practice of Wray Ward to sponsor individuals for work visas. Wray Ward participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the United States.

At Wray Ward, we strongly believe that a diverse staff and inclusive culture will greatly enrich our work, our business, our industry and our lives. We are committed to an intentional approach to listening, understanding and talking, and to using our individual and collective talent, voices and influence to drive change.

Wray Ward is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran and basis of disability or any other federal, state or local protected class.

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More about this job

Skills

Public relations
Think proactively
Research
Content marketing
Leadership
Workflow
Communication skills
Presentation skills
Sales
Perform public relations
ESRI What if?

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