Marketing Associate
- Location: Mount Pleasant, PA
- Schedule: Monday-Friday, 8:30 AM-5:00 PM
About the Position
A growing manufacturing company is seeking a creative, detail-oriented Marketing Associate to join its team. This position is ideal for a strong writer and creative thinker who enjoys developing engaging content, supporting marketing campaigns, and translating technical information into clear, audience-friendly messaging. Manufacturing or industrial experience is preferred.
Key Responsibilities
- Create and manage content for LinkedIn, Facebook, Instagram, email campaigns, blogs, and websites
- Write and edit engaging marketing materials, articles, product information, and customer communications
- Translate technical product information into clear, easy-to-understand content
- Create graphics and visual content using Adobe Creative Suite, Canva, or similar tools
- Assist with basic video creation and editing
- Maintain and update website content through the company CMS
- Support marketing campaigns, product launches, promotions, and lead-generation initiatives
- Ensure consistent branding, messaging, and visual standards across marketing materials
- Conduct market and competitive research and monitor industry trends
- Assist with content planning, campaign tracking, and marketing performance reporting
- Collaborate with engineers, product managers, and other departments to develop accurate content
- Stay current on marketing trends and best practices, particularly in B2B manufacturing and industrial markets
- Perform other marketing duties as assigned
Qualifications
- Bachelor's degree in Marketing, Communications, or a related field
- 1-5 years of marketing or social media experience
- Strong writing, editing, and communication skills
- Ability to simplify complex technical information for different audiences
- Creative, organized, detail-oriented, and able to manage multiple projects and deadlines
- Experience with Adobe Creative Suite (InDesign, Photoshop, Illustrator) and Canva
- Proficiency with Microsoft Office, including Word, Excel, PowerPoint, and Outlook
- Understanding of social media platforms and digital marketing
- Knowledge of SEO, website content, and email marketing is a plus
- Strong analytical and problem-solving skills
- Ability to work collaboratively with technical and cross-functional teams
- Manufacturing/industrial marketing experience preferred
Additional Information
- Candidates should be prepared to provide writing samples and complete a brief social media writing exercise as part of the hiring process.
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