Woodstream is the largest independent pest & animal control platform in North America, offering innovative brands with industry-leading efficacy and safety. We have an immediate opportunity for a Brand Manager for our Terro business Lancaster, PA!
At Woodstream, our values drive everything we do:
- Consumer is the Boss – We are committed to listening to and understanding our customers’ needs!
- Invent the Future – Challenge the status quo: Think boldly and creatively!
- Execution is Everything – We are committed to deliver with excellence, speed, and accuracy.
- Collaborate Confidently – We trust, respect, and empower each other to win together.
- Play to Win – We’re bold, ambitious, and relentless in our pursuit of success.
Benefits of Working for Woodstream:
- Competitive benefits package including:
- 401k with Company Match, eligible on First Day of Employment
- Health, Dental & Vision Insurance Effective on First Day of Employment
- Access to Company Paid Penn Medicine Health Clinics
- Company General Bonus Program
- Company Paid Parental Leave
- Adoption Assistance
- Company Paid Basic Life & Disability Insurance
- Accident, Critical Illness, & Hospital Insurance Options
- Company Paid ID Theft
- Legal Assistance Plan Options
- Paid Vacation and Holidays
- Pet Insurance
- Stable, growing working environment with a history of 150 years of doing business.
- Opportunity to advance within the company.
Overview of the Role:
The Brand Manager of Terro is the Manager of the Terro brand with primary responsibility of engaging the organization in the tactical execution of the plans that consistently deliver the annual FY growth objectives – NIS, EBIDTA, $-share. The Woodstream Terro portfolio includes indoor & outdoor insect solutions across ant, roach, moth, and others insect species
This role involves contributing to the management of the P&L to deliver topline (NIS) growth above market growth that results in $-share gains as well as managing product mix and profitability to deliver EBITDA and Contribution Margin % growth. A successful candidate must be adept an understanding levers of growth within the CPG business model and be a confident manager to outline and successfully enroll the organization in a focused growth vision. The current model being utilized to outline and manage strategic focus areas is the Must Win Battle & Micro-Battle construct.
As expected from a Brand Manager, strong collaborative relationships must be built within the Brand & Marketing organization, peers and functional leadership; as well as with key business partners outside of the Brand & Marketing function – such as: Finance, Sales, and technical disciplines like Supply, Manufacturing, Demand Planning and Sourcing teams. Partnership within B&MO will include:
(a.) close collaboration with New Product Development team to identify, qualify and execute (through on-time and on-budget project management) new product launches that deliver long-term growth targets; and (b.) close collaboration with Marketing Communication teams to deliver superior and effective brand building communications across touchpoints and channels (packaging, advertising, digital, etc) as well as relentless pursuit of improved marketing investment ROI and effectiveness.
Outside of the B&MO partnership will be essential to successfully influence Customers, evaluate financial feasibility of opportunities, consistently deliver annual cost savings objectives (Project ProTrack) and ensure on-time, in-full delivery of products to Retailers.
The ability to partner with sales for successful new product sell ins and line reviews is critical to successful execution of 4Ps strategy (Product, Price, Place, Promotion) as well as continued growth of distribution and display/promotion opportunities. Understanding of Retailer business model and comfort presenting to Buyers and Buyer management is expected. Because Amazon is Woodstream’s #1 customer, typically our largest marketing investment, and a consistently growing channel, success at this Retailer is paramount. The Brand Manager of Terro must closely collaborate with the Amazon team and not see this scope as a responsibility that can be outsourced. Diligent partnership in planning and evaluating investments in both top of funnel and bottom of funnel activities is expected.
In addition to strong business management and P&L understanding, the Brand Manager of Terro must be a team builder and people leader –positively evolving the culture of the company and the Brand Marketing function.
Frequent and collaborative interactions with CEO, CB&MO, CFO, Chief Sales Officer, as well as the heads of all departments is expected. Occasional engagement with and presentation to Woodstream’s Board of Directors may be required.
Essential Functions & Responsibilities:
Strategy Development:
- Execute and communicate the strategic growth initiatives for Terro, focusing on achieving specific annual NIS, EBITDA & $-share, utilizing Must Win Battle & Micro Battle construct.
- Develop and work closely in conjunction with the Business lead and the Trade Marketing team to execute the 4Ps strategy, including product development, pricing strategies, promotional activities, and shelf strategy.
P&L Management:
- Oversee the business P&L for the Terro brand, ensuring financial targets are met or exceeded.
- Monitor and report on key financial metrics, proactively adjusting strategies as needed to achieve business goals.
- Participate fully in ProTrack projects to ensure pipeline of contribution margin improving projects are being pursued.
Cross-functional Collaboration:
- Collaborate with the digital and e-commerce teams to optimize online sales and marketing efforts.
- Partner with Sales to successfully engage Retailer partners in New Item sell ins and line reviews.
- Work with the marketing team to create compelling content and marketing materials.
- Coordinate with the factory and supply chain teams to ensure efficient production and distribution processes as well as on-time, in-full supply.
Consumer Insights and Data Analytics:
- Utilize consumer insights and data analytics to inform decision-making and strategy development.
- Analyze consumer behavior, market trends, and sales data to identify opportunities for product innovation and marketing improvements.
- Implement data-driven approaches to optimize marketing strategies and enhance customer engagement.
Stakeholder Engagement:
- Present the status of key strategic initiatives to senior leadership, including the CEO, Executive Leadership Team, and Board of Directors.
- Participate in key customer meetings and innovation sessions, ensuring alignment with customer needs and expectations.
Personal Leadership:
- Ability to facilitate and influence collaboratively across levels and functions of the company.
- Possess a Growth Mindset, perseverance/determination to continue in the face of setbacks, and flexibility to find alternative path forward.
- Cable of growing the management ability, business acumen, and marketing/branding skill of those within the Woodstream Organization through 1:1 coaching & development as well as orchestration of more formal training opportunities when appropriate.
- Regular attendance and punctuality required.
This position has several primary objectives which are critical to the overall success of Woodstream:
- Support the delivery of consistent, annual topline (NIS) growth that is ahead of market growth – NIS & $-share targets – NIS, EBIDTA, $-share.
- Support the delivery of consistent profit growth through mix management and pursuit of contribution margin improvement – EBITDA, CM% v. YA.
- Partner with Sales to pitch winning line review recommendations as well as drive for incremental distribution and display support v. YA.
- Specific targets will be developed and set as part of the annual process.
Other Functions:
- Performs other duties as assigned.
- Position could include up to 25% travel for Customer meetings, Supplier visits, Trade & Industry events, Consumer research or other events as required.
Successful Candidate Profile:
- College degree; BA/BS required (marketing/economics/advertising).
- 2+ years of total Sales/Marketing experience.
- Computer literacy including all Microsoft Software.
- Strong communication and presentation skills.
- Analytical ability.
- Ability to present complex concepts.
Woodstream is an Equal Employment Opportunity employer committed to recruit, hire, train and promote without regard to race, color, religion, creed, age, sex, national origin, marital status, union affiliation, disability, sexual orientation, or any other legally protected characteristic. Note: If hired, Employment Eligibility Verification will be carried out upon selection. Applicants must be authorized to work for any U.S. employer. We retain employment applications for a minimum of 2 years from date of receipt for non-hire applicants or from date of termination for employees/contractors and possibly longer if legally required.
