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Williams-Sonoma

Analyst, SEM

San Francisco, CA, United States

The expected starting pay range for this position is $72,000- $80,000.

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Job details

Pay: The expected starting pay range for this position is $72,000- $80,000.
Experience: 1-2+ years experience in digital marketing with a focus on paid search and Shopping/ PLA campaign management, or equivalent experience
Posting language: English
Posted: Nov 6, 2026

Original job description

About the Team You will be part of the in-house Paid Search Team directly managing SEM (Search Engine Marketing) and Product Listing Ad account strategies and executing day to day tactics to increase revenue, site traffic, and conversion and maximize return on ad spend across one or more of Williams-Sonoma, Inc.'s (WSI) portfolio of Brands.

About the Role In the Analyst role, you will support the day-to-day management and optimization of WSI’s Paid Search and Shopping/PLA programs. You will deliver regular reporting, analysis, and insights to help measure and improve marketing performance; support budget pacing, revenue/spend forecast tracking, seasonal keyword builds, campaign audits, promotion execution, testing, and daily campaign monitoring. This role reports to the Manager of SEM/PLAs.

Responsibilities

Support the planning, execution, and ongoing management of campaigns across Google Ads and Microsoft Ads, including campaign setup, structure, budget pacing, bid/budget updates, and QA.
Support Shopping campaign management across Google and Bing Product Listing Ads, including product feed optimization, promotion management, local inventory ads, and product-level performance analysis
Monitor daily campaign performance with attention to ROI/ROAS, budget pacing, campaign health, and optimization opportunities across Paid Search and PLAs.
Deliver weekly and ad hoc search performance reports to Marketing team and Brand partners.
Participate in weekly meetings with Marketing partners to review SEM performance, and priorities.
Support WSI’s digital testing plan, including ideation, setup, reporting, and interpretation of text and PLA tests.

Criteria

You have a BS/BA or equivalent work experience
1-2+ years experience in digital marketing with a focus on paid search and Shopping/ PLA campaign management, or equivalent experience
Confidence with analyzing large data sets and making recommendations/developing and executing strategies from analysis and test results
High attention to detail, deadline-oriented, and strong organizational skills
Excellent written and verbal communication skills with an ability to synthesize technical detail and communicate across the organization
Entrepreneurial spirit and ability to work in a fast-paced environment, and ability to work well with a team
Strong MS Excel skills.
Google Ads certifications and other SEM platforms certified a plus
PLA and SEM bid management platform experience a plus
ETL platform familiarity a plus (Snowflake, Domo, etc.)
This role requires being onsite in the San Francisco, CA office Monday through Thursday

Our Culture & Values We believe that taking care of our people is vital to our success and we strive to offer equitable and transparent practices for all. We prioritize connection, growth, and wellbeing.

People First Putting People First means investing in overall well-being and opportunities to grow and advance within the organization. Depending on the position and location, here are a few highlights of what benefits may be available:

Benefits

A generous discount on all WSI brands
A 401(k) plan and other investment opportunities
Paid vacations, holidays, and time off to volunteer
Health benefits, dental and vision insurance, including same-sex domestic partner benefits
Tax-free commuter benefits
A wellness program that supports your physical, financial and emotional health

Continued Learning

In-person and online learning opportunities through WSI University
Cross-brand and cross-function career opportunities
Resources for self-development
Advisor (Mentor) program
Career development workshops, learning programs, and speaker series

WSI will not now or in the future commence an immigration case or "sponsor" an individual for this position (for example, H-1B or other employment-based immigration).

This role is not eligible for relocation assistance.

Williams-Sonoma, Inc. is an Equal Opportunity Employer. Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.

The expected starting pay range for this position is $72,000- $80,000. Applicable pay ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. In addition to competitive pay, compensation may include a variety of other components like benefits, paid time off, merit, and bonus opportunities.

Our Company

Founded in 1956, Williams-Sonoma, Inc. is the premier specialty retailer of high-quality products for the kitchen and home in the United States. Our family of brands are Williams Sonoma, Williams Sonoma Home, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, Rejuvenation, West Elm, Mark & Graham, Outward, and GreenRow. These brands are among the best known and most respected in the industry. We offer beautifully-designed, stylish and functional products for every area of the home, including the kitchen, living room, bedroom, home office, closet, laundry room and even outdoor spaces. We've seen some big changes since our first brick-and-mortar store opened more than half of a century ago. What hasn't changed is our passion for high-quality products, functional design, outstanding customer service, and enhancing the lives of our customers and the communities where we operate. Today, we're a multi-brand, multi-channel, global enterprise supported by state-of-the-art technology and some of the most talented teams in retailing - and we're always looking for new energy and ideas.

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More about this job

Skills

SEM
Search engine marketing
Reporting
Google Ads
Digital marketing
Attention to detail
Organizational skills
Communication skills
Microsoft Excel
Data engineering
Snowflake

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