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Tax Manager
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Lexington, KY
- $80,000 to $100,000 USD / year
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Lexington, KY
- $17 USD / hour
You Must Possess :
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- $155,000 to $175,000 USD / year
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Tax Analyst
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Louisville, KY
…financial protection. We offer an ESPP (employee stock purchase program) and a 401K program which allows you to contribute typically within 30 days of starting, with a company match after…
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Develop and manage annual program event calendar in collaboration with Program Manager.
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Program Manager II
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Louisville, KY
…Datacenter Infrastructure, we are looking for a strong project manager who can take end to end ownership of clients’ Requests for Proposal (RFP). This position is a critical enabler for…
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Sr. Project Manager (50% Travel)
Arvato Bertelsmann
Louisville, KY
…initial project kick-off, requirements gathering, timeline development, integration of timelines for each workstream and execution of work packages by the cross-functional…
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2026 Management & Sales Training Program - Louisville
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Louisville, KY
Must have a valid, unrestricted Driver's License · Must have at least a bachelor's degree by the start of this development program
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Maintenance Manager
Apogee Enterprises Inc
Louisville, KY
- $7.25 USD / hour
Primary responsibility is to function as a Maintenance Manager, with overall responsibility for the site maintenance/facilities team, program, & systems. The Maintenance Supervisor,…
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HR Generalist, L&S Administrative Regional Team
UWMSN University of Wisconsin Madison
Remote, United States
…approval, etc.) and benefit activities. Reporting to the HR Manager, you will also contribute to the ongoing development of L&S HR services to ensure we are effectively meeting the needs of…
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Must possess a current, unencumbered license to practice as a RN within the state in which you work · Must possess a current CPR certification
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Business Office Manager
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Whitney Rehabilitation Care Center is looking for a Business Office Manager to join our team!
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Department Chair, Applied Clinical Psychology
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Oversee and support the development and maintenance of high-quality practicum and internship training opportunities; ensure monitoring of supervisor credentials, site quality, and training…
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SIMON | Heavy Civil Project Manager
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Promote and facilitate employee training, mentoring, and development for assigned direct reports; address performance concerns as needed
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Paralegal
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Boston, MA
The Community Builders, Inc. (TCB) is a nationally recognized nonprofit developer, owner, and manager of affordable and mixed-income housing and commercial properties. Founded in 1964, TCB…
Added 1 min ago
Program Director
Healogics Wound Care & Hyperbaric Services LLC
Suffolk, VA
The Program Director or Program Manager is responsible for the management and the strategic growth of the Wound Care Program for the assigned area of responsibility. This position is…
Added 2 mins ago
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LPN
Healogics Wound Care & Hyperbaric Services LLC
Charlottesville, VA
- $22.01 to $28.99 USD / hour
Reports quality of care issues to Clinical Nurse Manager.

Wideopenwest Networks, LLC

Direct Mail and Segmentation Manager

Denver, CO, United States
Salem, NH, United States

$100,000 to $120,000 USD / year

Apply on wow.wd503.myworkdayjobs.com About employer

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Job details

Pay: $100,000 to $120,000 USD / year
Posting language: English
Posted: Nov 13, 2026

Original job description

WOW! is looking for a strategic and data-driven Direct Mail & Segmentation Manager to lead the planning, development, and execution of our direct mail marketing programs.

This role will own the strategy behind how we reach prospective and existing customers through targeted, measurable direct response campaigns. You'll oversee audience segmentation, campaign development, creative execution, vendor partnerships, budget management, and performance optimization while helping integrate direct mail with broader digital and traditional marketing initiatives.

Working closely with internal teams and external partners, you'll use customer insights, testing, and performance analytics to develop campaigns that improve acquisition, strengthen customer relationships, and maximize marketing ROI.

What WOW! Offers

Base salary between $100,000 - $120,000/year, based on experience
Medical, dental, vision, and life insurance
HSA and FSA options
401(k) with company match
Paid time off and company holidays
Tuition reimbursement for continued development
Employee broadband discounts

What You'll Do

Direct Mail Strategy & Campaign Management

Develop and lead the strategy, planning, and execution of direct mail programs supporting customer acquisition and existing customer initiatives.
Oversee the end-to-end direct mail process, including targeting, segmentation, budgeting, messaging, creative development, production, and campaign execution.
Develop customer targeting and data/list segmentation strategies to ensure campaigns reach the right audiences with relevant messaging.
Lead message development and testing to improve campaign engagement, response rates, and overall effectiveness.
Manage creative and design development, ensuring campaign materials align with brand standards and business objectives.
Coordinate campaign timelines, production requirements, and operational execution to ensure accurate and timely delivery.

Integrated Marketing & Cross-Channel Execution

Develop and manage integrated marketing campaigns that connect direct mail with social, digital, and broadcast channels.
Build strong relationships with internal departments and external partners to coordinate campaign strategy and execution.
Identify opportunities to improve customer targeting and messaging consistency across marketing channels.
Recommend ways to streamline internal operations, improve workflows, leverage technology, and implement marketing best practices.
Serve as WOW!'s direct marketing subject matter expert, staying current on industry trends, emerging technologies, and best practices.

Data, Analytics & Campaign Optimization

Establish and monitor primary and secondary KPIs to evaluate campaign performance and effectiveness.
Measure and report campaign results, assessing performance against established objectives and ROI expectations.
Analyze customer data, campaign results, and performance metrics to identify trends and opportunities for improvement.
Develop and implement testing strategies around audience targeting, creative formats, messaging, and campaign frequency.
Use campaign insights to optimize targeting strategies, improve response rates, and maximize return on direct mail investments.
Ensure the accuracy and integrity of campaign records, reporting, and progress updates.

Budget & Vendor Management

Develop and present annual direct marketing budget recommendations to WOW! Marketing leadership.
Provide financial justification for proposed investments and manage program budgets throughout the year.
Monitor campaign expenses, financial performance, and budget adherence.
Manage relationships with external suppliers, data partners, and marketing vendors to ensure quality, cost-effectiveness, and timely execution.
Evaluate vendor performance and identify opportunities to improve service delivery, efficiency, and overall program value.

What You Bring

Education & Experience

Bachelor's degree in Marketing or a related field, or an equivalent combination of education and relevant experience.
7+ years of direct response marketing experience, including experience managing supplier and data partners.
3+ years of direct mail management experience.
Demonstrated expertise in developing and executing direct marketing campaigns.
Experience managing campaign budgets, vendor relationships, and integrated marketing initiatives.
Proven ability to evaluate campaign performance and optimize strategies based on measurable results.

Skills & Expertise

Strong understanding of direct response marketing, audience targeting, customer segmentation, and campaign optimization.
Ability to establish primary and secondary KPIs and evaluate campaign performance against business objectives.
Strong analytical skills, including the ability to interpret customer data, campaign results, budgets, and financial performance.
Proven leadership capabilities with a strategic, results-oriented mindset.
Strong project management and vendor management skills.
Independent decision-making and problem-solving abilities.
Exceptional attention to detail and commitment to accurate reporting.
Excellent written and verbal communication skills.
Ability to prioritize multiple initiatives, meet deadlines, and thrive in a fast-paced, entrepreneurial environment.
Ability to work independently while collaborating effectively across teams.
Understanding of and commitment to WOW!'s mission.

Technology Skills

Strong computer skills and proficiency with Microsoft Word, PowerPoint, and Excel.
Experience with customer relationship management (CRM) software is a plus.
Ability to leverage existing technology and marketing tools to improve campaign execution and results.

Why This Role Matters At WOW!, effective marketing starts with understanding our customers and delivering the right message at the right time.

As the Direct Mail & Segmentation Manager, you'll have the opportunity to shape how we connect with customers, influence acquisition and retention strategies, and lead programs that deliver measurable business results. Your expertise will help WOW! make smarter marketing investments, strengthen customer engagement, and continuously improve the effectiveness of our direct marketing efforts.

Physical Demands & Working Conditions

Regularly required to talk and hear.
Required to use hands to type and handle objects and paperwork.
Required to reach and hold items at chest level or above the shoulder.
Required to use close vision and maintain focus.
Some travel may be required.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran

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Jobs in the United States