Digital Sales Manager

Cumulus Media | Erie PA is searching for a digital sales expert that has an accomplished record of delivering client solutions coupled with successful sales experience in a related digital or broadcast field. The role of the Digital Sales Manager is to maximize revenue opportunities by assisting in the sales of complementary digital products under the Cumulus C-Suite umbrella as well as the market’s/stations’ digital assets (email, website, app, streaming, podcasts, video and social).

• | Erie currently features 5 stations in Erie and the surrounding area. Our stations include: Classy 100 WXKC-FM Nash 97.9 FM WXTA-FM, Classic Rock, Z102.3 WQHZ-FM, The Vibe Classic Hip Hop on WXKC-FM2 and CBS Sports WRIE-AM . The cluster of 5 stations reaches tens of thousands listeners on a daily basis.
• individual will integrate digital products and services into our robust radio asset offerings and identify innovative ways to meet the marketing needs of new and existing clients. This is a leadership position and will be responsible for collaboratively working with the cluster’s overall sales leadership and coaching fellow sales team members on selling our suite of digital products.

Key Responsibilities:

• Resident expert in all digital products offered by Cumulus including:
• Our vast marketing extension programs including targeted email, targeted display and geo-fencing, video and social solutions
• Our local digital marketing services including website creation, social media and reputation management
• Our Station Digital Assets – display and mobile ad positions, pre-roll video. Social media, podcasting and in-stream ads
• Act as primary liaison with all market selected third-party vendors (e.g. email and ad targeting vendors) for sending and fulfilling orders, RFP’s
• Train and coach AE’s on digital advertising tactics and products – as well as work with vendors to fulfill client needs
• Collaborate with sales leadership to develop and execute digital packages and solutions
• Measure, grow and exceed digital sales and market share goals
• Assist in the preparation, creation and delivery of compelling presentations to clients
• Analyze and provide necessary sales reports, market analysis and identify growth opportunities for digital assets

Core Competencies:

• Ability to develop, demonstrate and train people in digital products and sales strategies
• Demonstrate knowledge of selling digital products and applications, including; SEO/SEM, mobile, social media, reputation management, targeted ads (geo-fenced, behavioral) and how they work in tandem with radio assets
• Creative thinker and problem solver
• Highly organized with ability to support multiple ad buys at the same time
• Skilled in oral/written communications with the ability to articulate ideas and guidance concisely and professionally
• Comfortable presenting to a diversified array of prospects/clients

Qualifications:

• Degree in Radio and Broadcasting, Communications, Journalism, English or closely related field and (2) years of related experience preferred.

What we offer:

• Competitive pay
• Collaborative and creative work environment
• Recognition and reward for outstanding performance
• Medical, Dental & Vision Insurance coverage
• 401K with company match to plan for the long-term
• Paid Vacation & Holidays

For immediate consideration, please visit www.cumulusmedia.com/work-here/

For more information about Cumulus Media, Inc., visit our website at: https://www.cumulusmedia.com

Cumulus Media, Inc. is proud to be an Equal Opportunity Employer (EOE).