Manager, AI Search & Digital Authority

Overview

HELP CUSTOMERS FIND US, TRUST US, AND CHOOSE US

At iWOW, Western Pest Services, Waltham Pest Services, OPC Pest Services and IFC, we bring together a family of established pest management brands, each with its own history, local expertise, and strong customer relationships. As part of Rollins, we are focused on growing our businesses, delivering exceptional customer experiences, and finding better ways to serve the communities where we operate.

How customers find businesses is changing, and we're looking for someone who is excited to help us stay ahead of it.

The Opportunity

When someone has a pest problem, they need to know who to call. Increasingly, they're not just searching Google. They're asking ChatGPT, Gemini, Perplexity, and other AI platforms for recommendations.

We want to make sure our brands are part of those conversations.

We're looking for a Manager, AI Search & Digital Authority to lead how our family of pest management brands shows up across traditional search, local search, and emerging AI platforms.

You'll own the strategy and execution behind SEO, AI search (GEO/AEO), local search, content optimization, and digital authority. More importantly, you'll help translate these opportunities into greater visibility, stronger customer connections, and measurable business growth across our brands.

This is a hands-on role for someone who enjoys figuring things out, testing new ideas, solving problems, and seeing their work make a difference. We aren't looking for someone who simply manages agency recommendations. We want someone who can roll up their sleeves, take ownership, and move things forward.

AI search is still evolving, and we don't expect you to have all the answers. A strong SEO foundation, curiosity about emerging technology, and a willingness to learn and experiment are what matter most.

Responsibilities

What You'll Do

• Lead our organic and AI search strategy. Develop and execute a roadmap to improve visibility and attract qualified customers across our brands. This includes traditional Google search, Google AI Overviews, ChatGPT, Gemini, Perplexity, Copilot, and other emerging platforms.
• Get hands-on with SEO and website optimization. Improve website content, page titles, metadata, headings, FAQs, internal linking, and service and location pages. Conduct technical audits and partner with developers to address indexing, site structure, crawlability, structured data, and website performance.
• Help us understand and win in AI search. Monitor how our brands and competitors appear in AI-generated recommendations. Identify opportunities to improve brand mentions, citations, and accuracy, and test new approaches to help our businesses become more visible and trusted across AI platforms.
• Strengthen local search across our brands. Improve our presence across the markets and communities we serve. Manage and optimize Google Business Profiles, local directories, business listings, and other platforms to ensure customers can easily find accurate information about our services and locations.
• Build digital authority and trust. Develop strategies to strengthen our online reputation through relevant content, third-party mentions, backlinks, citations, and digital PR. Partner with Operations and Customer Experience to support review generation and improve how our brands are represented online.
• Connect marketing activity to business results. Identify opportunities to improve high-intent content around our services, treatment processes, pricing, guarantees, and local expertise. Monitor competitors, evaluate performance, and build reporting that connects search visibility to qualified leads, customer acquisition, and revenue.
• Work across the iWOW organization. Collaborate with Marketing, Sales, Operations, and external agency partners to share insights, prioritize opportunities, and create consistent, scalable approaches that support our individual brands and overall business objectives.

What We Offer…

• Competitive base salary
• Comprehensive benefit package: a variety of options including medical plans, dental, vision, pet insurance, legal assistance, identity theft protection, critical illness, hospital indemnity, short-term disability, long-term disability, and additional life insurance for self/children/spouse.
• Company paid life & AD&D insurance
• Paid Time Off (Holiday/Vacation/Sick)
• 401K with Company match
• Employee Stock Purchase Plan (ESPP) with discount
• Employee discounts, tuition reimbursement, continued education, and dependent scholarship awards.
• Opportunities for growth, development, and advancement through an actual growth plan
• Awards and recognition

Why Join iWOW? This is an opportunity to help shape something that is still developing. You'll work across a group of established pest management brands, influence how customers discover and choose our businesses, and help define how we compete as search continues to evolve.

You'll have the opportunity to bring new ideas to the table, experiment with emerging technology, work alongside teams across the organization, and see the impact of your work on the business.

We're looking for someone who is ready to take ownership, embrace new challenges, and help us build what's next.

If you're passionate about search, curious about AI, and excited about making a real impact, we'd love to meet you.

Qualifications

What You Bring

• 5+ years of professional experience, including at least 3 years in SEO, organic search, digital marketing, content strategy, or a related field.
• Strong hands-on experience with technical SEO and local search optimization.
• Experience with Google Search Console, GA4, Google Business Profile, and SEO tools such as Semrush, Ahrefs, BrightLocal, or Moz.
• Working knowledge of structured data/schema, website architecture, CMS platforms, and basic HTML.
• A strong understanding of content optimization, search intent, and what motivates customers to take action.
• The ability to interpret data, identify opportunities, and turn insights into practical recommendations.
• Strong project management and communication skills, with the ability to work across multiple teams and priorities.
• A genuine interest in emerging technology and how AI is changing the way customers discover and evaluate businesses.
• Ability to commute to our Parsippany, NJ office approximately 2–3 days per week as part of our hybrid work schedule.
• Highly preferred: Experience with GEO, AEO, generative AI, or AI-powered search.
• A plus: Experience supporting multi-location businesses, particularly in home services, pest management, retail, hospitality, healthcare, or franchising.

How You Work

We think you'll be successful in this role if you:

• Take ownership. You see an opportunity and take the initiative to move it forward.
• Stay curious. You're interested in what is changing, especially when it comes to AI and emerging technology, and aren't afraid to test new ideas.
• Are hands-on. You enjoy building the strategy just as much as getting into the details and doing the work.
• Think like a business owner. You understand that rankings and website traffic are only valuable when they help generate customers and grow the business.
• Work well with others. You enjoy collaborating, sharing ideas, and bringing different teams together to solve problems.
• Look for better ways to work. You challenge the status quo, find opportunities to improve processes, and aren't satisfied with doing things just because that's how they've always been done.
• Put the customer first. You understand that every search, website visit, and online interaction is an opportunity to build trust with a potential customer.

What Success Looks Like in Your First Year

You'll help build and establish a scalable organic and AI search program that delivers measurable improvements across our brands, including:

• Increased qualified organic traffic, leads, and customer acquisition.
• Stronger visibility and representation across traditional and AI-powered search platforms.
• Improved local search performance in our priority markets.
• More accurate and consistent brand information across digital platforms.
• Stronger online reputation and customer review performance through cross-functional partnerships.
• Increased brand mentions, citations, backlinks, and overall digital authority.
• Clear reporting that connects search performance and marketing activity to business results.

Physical Demands / Working Environment:

Candidates must meet physical job requirements and safely perform the job duties with or without accommodations:

• May be required to stand, walk, sit, use hands to finger, handle, or feel, reach with hands and arms, climb or balance and stoop, kneel, crouch, and talk and hear.
• Must be physically able to operate a variety of machines and equipment including office equipment, computer, telephone, printer, etc.
• Physical demands are essentially those of sedentary work in an office setting.
• Tasks may require extended periods of time at a keyboard or workstation.
• May have to lift up to 40 pounds on an infrequent basis
• Will consider for employment all qualified applicants in a manner consistent with applicable federal, state and local laws

Salary Range: $100,000 - $115,000 per year

Western Pest Services is an Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities