Senior Copywriter

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Job Type

Full-time

Description

West Cary Group is looking for an agency-experienced Senior Copywriter who can turn smart strategy into unforgettable words - across multiple channels and audiences - everything from straightforward emails to strategic thought leadership pieces. If you’re ready to shape brand voices, spark ideas, present problem-solving creative, and collaborate with a team that values craft, curiosity, and momentum, you’ll find plenty to love here.

Role Qualifications and Position Responsibilities

• Bring original copy ideas to life, capturing the target audience's attention, motivating action, and driving the client’s business forward
• Clearly present creative strategy to clients, standing in for senior creative leadership when necessary and own the ability to walk through an entire creative campaign
• Brainstorm thought leadership concepts one day and tackle detail-oriented projects the next
• Proactively offer guidance and direction to other copywriters when necessary
• Develop a deep understanding of the client and their services
• Create and present messaging strategy that enhances client’s brand identity
• Work closely with Art Directors and other creatives to create visual and verbal harmony
• Balance client feedback with proven strategy to put forth the strongest possible creative
• Check questionable details
• Consider laws governing copy, such as registered and trademarked symbols, country of origin and material construction
• Stay abreast of marketing trends, innovations and successes
• Write consistently in brand voice with an eye for nuance across audiences and lanes of business
• Demonstrate attention to detail by using the creative brief and research to meet the client’s needs
• Manage your time effectively, handling multiple deadlines and priorities, sometimes on short timelines
• Demonstrate pride in the quality of your work
• Have experience as a people manager
• Other duties as assigned

Requirements

• A Bachelor’s degree or a combination of education and professional experience is required.
• 5+ years’ writing experience in advertising or related field, including graduate advertising program or portfolio school
• Agency experience highly preferred
• Ability to read, analyze and interpret all forms of information
• Ability to write for a variety of media and audiences
• Excellent written and verbal communication and presentation skills
• Ability to seek out and learn from feedback
• Must be well organized and detail-oriented
• Must be team-oriented but able to work independently
• Must demonstrate tact and diplomacy
• Ability to prioritize tasks and multi-task
• Must approach work with a collaborative, solution-oriented attitude
• Ability to take ownership of a project from kickoff to handoff
• Experience working in a Mac-based environment

Salary Description

Annual Salary Range $94,500 to $104,000