Digital Experience Officer (DXO)

The Digital Experience Officer (DXO) serves as the primary digital strategist and video engagement manager within the Weber State University Development Office,responsible for expanding the donor pipeline and enhancing donor retention through data-driven digital communication. Reporting to Advancement leadership,the DXO manages the ThankView platform to produce personalized video outreach including birthday greetings,donor stewardship,event invitations,and gift impact updates while leveraging prospect research tools to qualify leads,re-engage high-value lapsed donors ($10,000+),and cultivate relationships with prospective donors. Working in close collaboration with Development Directors,the DXO executes multi-step digital cultivation campaigns and creates seamless hand-offs of qualified leads to drive philanthropic support for the university.