Manager, Account Strategy, Impluse, Batteries and Candy

Position Summary...

What you'll do...

Role summary:

The Manager, Account Strategy, leads the development and execution of omnichannel advertising campaigns, translating client objectives into effective media strategies using Walmart Connect’s platforms. This role involves monitoring campaign performance, applying data-driven insights, and optimizing results to meet key metrics. The position requires collaboration with internal teams and external partners to ensure seamless campaign delivery and client satisfaction. Additionally, the manager supports onboarding, troubleshooting, and strategic planning while fostering continuous improvement and innovation within a dynamic environment. Strong analytical, communication, and leadership skills are essential for success in this role.

About the team:

The team acts as a strategic partner, transforming advertiser goals into data-driven media strategies that deliver measurable results. Combining media expertise with strong execution, they develop and activate integrated campaigns across managed and self-service platforms, including search, display, CTV, social, digital OOH, sponsorships, and experiential tactics. Collaborating closely with Sales, Account teams, agencies, and partners, the team ensures seamless campaign delivery and alignment with client objectives. They analyze performance data to provide actionable insights and recommendations, driving campaign effectiveness, operational excellence, and long-term advertiser growth through proactive strategy and quality stewardship.

What you'll do:

• Develop and execute omnichannel advertising campaigns aligned with client marketing goals using Walmart Connect’s solutions.
• Monitor campaign performance and optimize delivery based on key metrics such as CPM, ROAS, and CTR.
• Lead campaign setup, troubleshooting, and integration with internal systems to ensure seamless execution.
• Collaborate with Sales, Product, Engineering, and Analytics teams to drive campaign success and innovation.
• Analyze data to generate actionable insights, forecast revenue, and recommend improvements to media strategies.
• Build and maintain strong relationships with clients, agencies, and internal stakeholders.
• Mentor team members and support their professional development.

What you'll bring:

• Proven experience in developing and executing omnichannel advertising campaigns aligned with client marketing goals.
• Strong proficiency in media strategy, campaign management, and digital marketing analytics to optimize performance.
• Ability to analyze data using key digital metrics such as CPM, ROAS, and CTR for continuous campaign improvement.
• Skilled in collaborating with cross-functional teams and external partners to ensure campaign success.
• Expertise in client consultation, onboarding, and resolving integration issues with advertising platforms.
• Demonstrated leadership in mentoring team members and driving process improvements.
• Excellent communication skills for presenting strategic recommendations to senior leadership.

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.

For information about PTO, see https://one.walmart.com/notices.

Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

For information about benefits and eligibility, see One.Walmart.

The annual salary range for this position is $96,000.00 - $186,000.00

Additional compensation includes annual or quarterly performance bonuses.

Additional compensation for certain positions may also include :

• Stockㅤ

ㅤ ㅤ ㅤ

‎

Minimum Qualifications... Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Option 1: Bachelor’s degree in business, marketing, communication, or related area and 3 years’ experience in digital media, account management, or advertising strategy. Option 2: 5 years’ experience in digital media, account management, marketing, or advertising strategy.

Preferred Qualifications... Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Experience in sales or media strategy, Experience with DSPs, DMPs, ad exchanges, and media platforms like Salesforce, Tableau, SQL, or Power BI., Master’s degree in marketing, business, or related area.

Primary Location...

221 River St, Hoboken, NJ 07030, United States of America

Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.